Blender Business Show

In this week’s bonus episode, I’m turning the reins over to my son, Jordon, to be my guest host. He is a 13 year-old comic book buff. So, while on our last episode, you got to meet comic book writer Paul Eza and hear our conversation about common content creation pain points, I thought it’d be a fun treat to have a bonus conversation with Paul lead by Jordon to discuss the comics he writes, how he...

“How do you realistically maintain your content creation as a busy business owner?” Let’s talk today about what content pain points you may be experiencing and how to overcome them. I probably have or am experiencing them, too. For me, it’s typically pain points related to 1) the time to do it, 2) the know-how to do it, and, in some cases, 3) the money to do it. So, we’ll start by exploring some o...

“How do you maintain your integrity when using AI to build your content and grow your business? AND, How do you make your business AI-proof?” First up, I’ll walk you through the initial benefits and challenges that small businesses need to think through when considering adopting artificial intelligence into their processes. Then, I’ll introduce you to Ulric Musset, the founder of Marblism. He and...

“How can authentic philanthropy help build your business?” We’ll begin this episode with a look at what philanthropy is and how it can contribute to your business’ growth. And, we’ll share the four pillars of benefits that community engagement can have on your small business. Then, we’ll welcome Virginia Sinicki of the KVJ Show to illustrate how she and the rest of the KVJ Show crew have been focu...

“What happens when you blend creative content into your business?” The Blender Business Show is your weekly team huddle where your business goals and media initiatives mix together. Our ingenuity will blend with your small business’ growth initiatives and marketing goals to define a roadmap that helps you grow YOUR emerging brand. Why should you consider starting or growing the media presence for...

“What Happens When Your Branding is Created from a Truly Real and Organic Place?” We will start off with defining what a brand is, the purpose of having one, and what components make up a strong brand. Then, I will introduce you to Jason “JaFLEU” Fleurant, Founder of Exhibit Treal Studios and creator of Treal Toonz Animations. Our conversation not only discusses how one area of your content can fu...

“How Can Networking Help You Level Up Both Your Content AND Your Business Growth?” Our examination of how networking can help you level up starts by first breaking down what networking is and then commenting briefly on the recent evolution that networking has seen–in particular as a result of the pandemic. But, regardless of any challenges and changes that networking has thrown your way over these...

“How do you find your target audience?” We’ll start there with defining what a target audience is and reviewing two complimentary advantages to properly identifying yours. Then, we’ll go one extra step and differentiate the terms “target audience” and “target market.” Plus, we'll review a case study that perfectly illustrates not only all of this terminology, but also the benefits of having a...

“What happens when you lead with the end in mind?” Visualizing your end results and then backtracking to create the steps to get there is a critical exercise that can make or break your business. And, this is true on both the macro level when looking at your business goals as a whole and on the micro level of planning each step, iteration, or team member’s contribution. On that micro level, when c...

“What is the easiest way to avoid being salesy?” There are definite risks of being too “salesy”--not only in situations where you’re already in the potential customer’s room pitching yourself, but also WAY before you even get your foot in the door: when you’re creating your marketing content. What you’ll hear this week is my breakdown of my #1 piece of sales advice. And, then, I’ll get into  some...

"How do you turn your marketing efforts and partnerships into additional profits?" Recycling or repurposing your content is a fantastic strategy to get more juice out of your content creating and marketing efforts. But, how can you not just RECYCLE content, but really FLIP it in such a way that you create new partnerships and opportunities to increase both your audience reach and your bo...

“What happens when you blend creative content into your business?” The Blender Business Show is your weekly team huddle where your business goals and media initiatives mix together. Our ingenuity will blend with your small business’ growth initiatives and marketing goals to define a roadmap that helps you grow YOUR emerging brand. Why should you consider starting or growing the media presence for...