Blaze

The pre-launch phase is one of the most underrated and most important parts of any launch. The content you send out in the weeks leading up to your launch is the difference between hitting your goals and opening your cart to crickets. Today I'm joined by fellow copywriter, Joanne Homestead, to break down the perfect pre-launch email sequences and the best stories to share with your audience to war...

  Have you ever found yourself saying: “When I reach $10k months or 6-figure years, THEN I’ll feel comfortable turning projects down. THEN I’ll feel secure enough to take time off, start that creative project, and prioritize my health.”   Here’s the harsh truth: When you rely on people coming to you, no amount of money will make you feel safe—because you know it could all disappear tomor...

What do you do if you feel like your sales strategy isn’t working (or you don’t have one at all)?    You’re posting on Instagram, but you don’t know if it’s getting results. You made an email lead magnet because everyone’s always talking about how important email is, but now it’s sitting on your website collecting dust. You’ve got some leads but you don’t know where specifically they cam...

Dread. Ick. Cringey. Gross. Pushy. Sleazy.    ^ These are all real responses I’ve gotten when asking female entrepreneurs to tell me their gut reaction to the word “sales”.   You know you need to sell your offers, but you really don’t enjoy it. It feels forced and uncomfortable. And that’s a problem because if you don’t enjoy selling, you won’t do it.    At best, you’ll se...

Let’s talk about LinkedIn.   I know this is a platform some of you listening associate more with your 9-5 days than entrepreneurship. But for those of you who are tired of fighting with the Instagram algorithm, LinkedIn is a great, low-stress alternative.    The goal of this show is never to tell you what you “should” be doing, but to give you options. And LinkedIn could be just wha...

What if the answer to growing your business isn’t to launch more offers, add more marketing strategies, or build a bigger team?    It seems counterintuitive, but most of us are so busy trying to juggle 50+ different things at once, we forget the power of doing a few things really damn well.    Today’s conversation is all doing less, better. We’re breaking down how to identify y...

Does the thought of “showing up” and “being visible” in your business make your skin crawl? Maybe you feel exhausted just thinking about all the platforms you’re supposed to be on. Or maybe, like me, the idea of “showing up consistently” makes you roll your eyes.    Well, friend, you’re in the right place. Today’s conversation is all about how to stay visible without burning yourself out...

Whether you’re single or in a relationship, whether you work with your loved ones or you just want to feel more supported and understood…we’ve got you covered in this episode.   Karina Daves is a relationship coach who teaches women how to enjoy more satisfying partnerships. Leveraging her experience as a former social worker and adjunct professor of women’s studies, she teaches women how to...

“Know, like, trust is dead.”   Do I have your attention? Good, because today we’re tackling a much-neglected topic in the online business world: cold leads.    A lot of marketing advice (especially for women, let’s be real) is very warm lead-centric—it’s all about nurturing, providing value, and building relationships. And all of that is great! But it’s also time-consuming.  &n...

Want to book more premium clients this year? The easiest way to raise your rates and attract high-caliber clients is to focus on the EXPERIENCE you provide—not just the deliverables.   A streamlined client experience will help you land more repeat clients and referrals, but it will ALSO make your life x1000 easier because you’ll no longer need to spend 3+ hours creating each proposal from scr...

Harriet Hadfield is the CEO and Founder of Freelance with Freedom. After 15+ years of working as a makeup artist for celebrities like Olivia Rodrigo, Naomi Watts, and Chelsea Handler, along with global brands like Burberry and Glossier, she was tired of the starving artist narrative and the common misconception that freelancing = sacrifice.   Harry has made it her mission to empower creative...

Drop what you’re doing and listen to this episode!!   If I could make every business owner I know listen to one episode of the podcast, it would be this one. I don’t want to be dramatic but…it may literally change the course of your life.    BUT FIRST: If you haven’t listened to last week’s episode (How to Save $100k), go back and listen before you dive into today’s episode!  &...

Welcome to the Business Finance 101 class you never got! Today we’re talking about everyone’s favourite subject: money! This conversion is jam-freaking-packed with everything you need to know about managing cash flow.    Financial Coach Gina Knox answers everyone’s burning money questions (How much do I pay myself? How do I manage low-revenue months? What about taxes?!!!) + a bunch more...

Are your goals making you miserable?   Hot take, but I don’t think having a crystal clear vision for your business is the be-all-end-all some people make it out to be. In fact, there’s plenty of evidence that shows that goal-setting may be doing more harm than good…    Tune in to this week’s episode to hear an alternative perspective on how to have a happier, healthier time chasing...

So many of us want to make a positive impact through our businesses, but what does that look like in practice? How can we raise our voices for change?   Lauren Tilden is a marketing coach for creative small business owners who want to get out of their own way and create a business that makes an impact AND sustainable income.   After eight years in corporate marketing, Lauren quit her gre...

“Just share your story!” is one of the worst things you can say to any entrepreneur….and our latest guest is here to tell us why.    Heather Rameau is a Personal Branding and Storytelling Coach for female solopreneurs. As the founder of StoryTellHer, she empowers women to build their brand and share their story so they can connect with others, show up confidently on social media, and mar...

We all want our websites to be beautiful…but it’s equally important to have a strategy behind the pretty design. Today’s guest is here to show us how to make your website work harder so you don’t have to!   Corine Pettit is a Strategic Website Designer for online service-based entrepreneurs and educators. In an era of “pretty” websites that sit around collecting dust, Corine uses her strategy...

If you’re in a transition period, this one’s for you!    Today we’re talking about what comes *after* burnout – when you know something needs to change, but you’re not sure what. It’s time to make some BIG DECISIONS and figure out what you want next.   I’m joined by Greer Frances: Creative Director, Branding Expert & Trauma-Informed Worthiness Coach. Over the past decade, Greer...

Welcome to a self-care conversation that doesn’t involve meditation, yoga, or soaking in a long, hot bubble bath (baths are gross and I will die on this hill)!   Today I’m sharing a simple, two-minute practice you can use to take better care of yourself.    This convo is ESPECIALLY relevant if you’re going through a season of stress or overwhelm, but even if your life is going great...

Amanda Bourbonais is a holistic health copywriter and the original Health First Freelancer. She has spent the last three years creating a freelance business that supports her healthy lifestyle and allows her to manage chronic Lyme disease and ulcerative colitis on her own terms.    She's now transitioning to become a source of knowledge and inspiration for anyone who wants to create thei...

Productivity. Is there any topic MORE talked about online?   We all want to get more shit done, but between the time blocking, theme days, CEO days, weekly routines, morning routines, and evening routines…we spend more time planning how productive we’re going to be than we do actually doing the thing.   And what if you’re someone who hates following a schedule? Or whose old routine no lo...

Rebranding is a BEAST of a topic. Trust me, I know – my own rebrand spiralled from “a small logo refresh” to a full-blown messaging revamp, strategy overhaul, new design, photography, and website…it was an *undertaking* to say the least.   Thankfully we’ve got today’s guest to walk us through the process! RuthAnn Rafiq is a Kansas City native, mama of 2 littles, and owner of R Artspace, a bra...

The only way to build a brand that stands out in a sea of sameness is to…know thyself.   Rachel Lee is a brand strategist, designer, and expert on the “human aspect” of branding. She helps established entrepreneurs transition from a business brand to a personal brand that allows them to connect with their audience on a deeper level.    Rachel believes that branding isn't JUST about...

Building a community around your brand is one of the fastest ways to skyrocket your business.   Almost every female entrepreneur I’ve met lists “community” as one of her core values – but how do you grow a loyal, engaged audience around your personal brand when you’re constantly shifting and evolving as a business owner?   Today Ally Lauren and I are breaking down TACTICAL tips to help y...

We left the 9-5 world for more freedom…but what happens that when you end up working MORE in your business than you did at your old job? Luan Jardine is a Facebook and Instagram Ads Expert – but she does ads differently than anyone I know. Luan believes in mental health first marketing, and this episode is all about helping you build a more sustainable, joyful business. We had an honest conversati...