Blaze

Feeling guilty every time you open a chatbot? You're not alone—and there's a better way to make peace with your AI use than white-knuckling your way through the guilt every single time. In this episode, I'm joined by Amelia Hruby, who left social media years ago and has now spent a year completely off generative AI. We're getting into the parallels between social media and AI, why she wrote a form...

If no one's clicking your emails, responding to your polls, or showing up to your events, you've probably told yourself a story about why…but this episode is here to set the record straight. Today I'm breaking down what's actually going on when your audience won't engage—and the five practical things you can do this week to shift it. We'll bust the "freebie-seeker" myth, discuss the advantages of...

If you've been showing up consistently, putting in the effort, and still not seeing the conversions you want…before you do more, it's worth asking whether the words you're using are actually doing their job. In this episode, I'm walking you through five telltale signs that you have a messaging problem and why fixing it will move the needle faster than growing your audience ever could. Giveaway: Wi...

We made it to 100 episodes! To celebrate, we’re hosting a giveaway (details below!).   For this milestone episode, I'm talking about the very thing that got me here: commitment. So many entrepreneurs believe they need to be the best at marketing or find that one magic strategy to succeed. But the truth is way simpler—you just need to be willing to stick it out.    In this episode, I...

Think running ads requires a massive budget or a huge following? Think again. In this episode, I'm joined by my friend and Facebook and Instagram Ads expert Luan Jardine for an honest conversation about what it takes to run ads in 2026. We cover the real numbers, the common misconceptions that keep entrepreneurs stuck, and *exactly* how to build your first campaign—even if you've never touched Ads...

If keeping up with Instagram has started to feel like a second job with a terrible ROI, this episode is your permission slip to do things differently! Graphic designer and brand strategist Deanna Seymour joins us to share the strategy she's been using since 2021: turning your Instagram profile into a static 9-grid "mini website" that works for you around the clock—no regular posting required.&nbsp...

Come peek inside my business! In this behind-the-scenes episode, I'm pulling back the curtain on why I restructured my signature program from a DIY course to a full coaching program based on student feedback. This is an honest look at what I changed and why, plus the winning combination I’ve found gets the best client results. If you're building a coaching program, course, or group offer of your o...

The term attraction marketing makes a lot of people roll their eyes, and for good reason…but it’s undeniable that certain entrepreneurs are naturally magnetic. They effortlessly attract bigger audiences, collaboration opportunities…and, of course, more sales.  Today, I’m breaking down that “je ne sais quoi” that makes people want to lean in and learn more. Plus, how you can tap into more magn...

Think you need a bigger audience to make more sales? Or a better marketing strategy? The thing that actually moves the needle is something most entrepreneurs overlook entirely… Messaging is the skill of making money. And in a world flooded with AI-generated content that all sounds exactly the same, it's becoming the most valuable skill you can invest in for your business. Today I'm breaking down w...

The most powerful shift you can make in your sales right now has nothing to do with your funnel, your script, or your strategy—it’s detachment. Attachment to the outcome is one of the sneakiest things holding entrepreneurs back, and it creates a vicious cycle: the more you need the sale, the less likely you are to get it.  If you've ever felt that "I need this client" energy creeping in befor...

You've raised your prices. You know your worth. So why aren't the high-ticket clients showing up?   Here's the truth: they're out there, and they're actively looking for someone exactly like you—you just need a new strategy to find and convert them. In this episode, I'm breaking down the exact framework I used to go from charging $20/hour to selling $20,000 packages, and what I teach inside S...

“What's the best marketing platform?" is one of the most common questions I get. But the real question is…what's the best platform for you ? There's no universal answer, and chasing one is exactly what's been keeping you stuck.  In this episode, I'm sharing where most business owners go wrong with their marketing strategy, plus a three-step framework to help you stop second-guessing and start...

There's a very specific image of the Mama CEO being sold to us online. You know the one: laptop open, baby on the hip, effortlessly doing it all. I sat down with my friend and ads expert Luan Jardine for a candid conversation about motherhood and entrepreneurship—and what it actually looks like to run a business alongside growing your family.  We cover everything from how Luan intentionally s...

What if the most strategic thing you could do for your business right now was step away? Most entrepreneurs start a business to have more time freedom. Yet so many of us end up working more than we did at our old 9-5,   and struggle to take time off.  My guest today is Maegan Megginson, a spiritual strategist and sabbatical coach who helps modern entrepreneurs recover from burnout, recon...

You already know the practical money stuff. You've read the books, done the budgeting, maybe even worked with a financial planner. So why does money still feel so stressful? This episode is about the piece that most money conversations completely miss. I'm joined by Katy Chen Mazzara, a trauma-informed financial wellness coach who has spent years helping entrepreneurs understand that their relatio...

You know your stuff. Your clients get incredible results. So why does it still feel like the right people aren't finding you? Expertise and authority aren't the same thing. Knowing your stuff is one piece of the puzzle, but being known as the leading voice in your space is a separate issue entirely. In this conversation, I'm joined by my friend and brand strategist Kristen VanderHoek, and we're go...

You can plan, prepare, and research all you want, but some lessons only come from actually doing the thing… After six months living abroad in Scotland, I'm back in Canada with a completely different perspective on life, business, and what it actually means to make decisions from a place of alignment. And yes, one of those decisions may or may not have involved a horoscope app. In this episode, I'm...

Sales calls aren't the only path to booking premium clients…and for many entrepreneurs, they might not even be the best path. Emily Jane Lee has built a thriving website strategy and design studio without a single sales call in her process, and she's here to walk us through exactly how she does it. This conversation covers everything from building a website that pre-qualifies leads, to using Loom...

Getting new clients will never be as important as how well you serve your existing clients. And in 2026, that truth has never been more critical. Lifetime Value—the total profit you can expect to earn from each customer throughout your entire relationship with them—is the metric that separates businesses that are thriving from those that are barely surviving. One of the most underrated ways to inc...

If you've been feeling like nothing works anymore in your business, you're not imagining it — but you might be looking at the problem from the wrong angle. One of the biggest questions I get asked these days is: "What's actually working in sales and marketing right now?" And the answer might surprise you. While tactics have changed—Instagram algorithms, webinar funnels, email sequences—the foundat...

Ever left a networking event wondering why nothing came of all those connections? Most entrepreneurs think networking doesn't work because they're in the wrong rooms or not meeting enough people. But the real problem is they're either unclear about what they do, unwilling to share it confidently, or completely dropping the ball on follow-up. Today's conversation will change how you approach networ...

You can have the perfect offer, nail your messaging, and execute your marketing strategy flawlessly…but if your energy is off, people won't buy. When I ask customers why they chose to work with someone, there’s always one answer that comes up every single time: "I loved their energy." It's not your credentials, your portfolio, or your pricing that closes the sale. It comes down to how you make peo...

If you're afraid of the numbers side of your business, avoiding your P&L statement, or just winging it in your marketing strategy…this episode is for you! In this conversation with Marissa Lawton, we're breaking down the four categories of metrics you need to track (including one outside of your business), how to overcome avoidance and anxiety around numbers, and why understanding your profit...

What if you could actually attract MORE clients by spending LESS time on social media?  In this episode, I’m sharing how stepping back—or stepping away entirely—from social can increase your revenue, free up your time, and give you back your peace of mind.   If social media feels more draining than effective, this episode is for you. I’m sharing my personal journey of leaving Instagram b...

Six figures might be a cliché milestone, but for most entrepreneurs, it’s a real turning point.    This episode breaks down what it actually takes to build a business that pays you well, supports your life, and doesn’t burn you out in the process (spoiler alert: you don’t need a massive audience or consistent content)!   I’m sharing the honest truths behind reaching your first $100k...