Black Belt Business

Want new adult students for your martial arts school? This episode is for you. DM me "Adult students" and i'll send you the notes from this episode that you can use as a guideline to use these strategies for you and your team. Takeaways Attracting adult students Using positive peer pressure Chapters 00:00 Attracting Adult Students for Martial Arts School 06:11 Promoting and Incentivizing Moms' Bru...

The episode covers the preparation for summer enrollment, challenges of retaining current students, organic marketing strategies, short-term programs for new student acquisition, preheating leads, creating fun and engaging classes, and the S3 program for organic marketing. It emphasizes the importance of early preparation, proactive retention strategies, and the value of organic marketing for sust...

Adam Kifer, founder and CEO of Impakt Mastermind and Impakt Agency, shares insights on what's working in his martial arts school, focusing on retention strategies and customer service.

The conversation covers the importance of modernizing messaging in martial arts school advertising, emphasizing the need to understand and address the fears of modern parents. Cris Rodriguez discusses the shift in messaging strategy and the relevance of capturing the sentiment of parents in the lobby.

In this lightning series podcast episode, Jennifer Waters shares practical advice on getting new students for martial arts schools. The conversation covers the importance of lead generation, the trust triangle in ad campaigns, the role of the school owner in ads, the importance of organic and paid advertising, and the long-term ROI of paid advertising. Takeaways Paid social media ads are effective...

The conversation covers the importance of staff training and culture in scaling martial arts schools. It delves into the need to grow revenue to attract good staff, defining and maintaining a strong culture, structuring training for high-quality instructors, and guiding meetings based on weaknesses. Takeaways Staff training is crucial for scaling martial arts schools Defining and maintaining a str...

In this special Lightning Episode of the Black Belt Business Podcast, host Matthew Brenner speaks with Andrew Cunnane, who operates three martial arts schools in Toronto, Canada, serving 1000+ students. The focus of their discussion is on effective student retention strategies, particularly the importance of tracking attendance. Andrew emphasizes that consistent attendance is crucial for student p...

The conversation with Dave Kovar covers the essential aspects of training staff for martial arts schools. It delves into the effective staff training formula, hiring the right staff, training the staff, treating the staff right, and involving adult instructors in the training process. Key takeaways include the importance of hiring, training, and treating staff right, as well as the significance of...

Chris Berlow, a multi-school owner, shares insights on staff training and development for martial arts schools. He emphasizes the importance of personal training, treating staff as teachers, and sharing success with them. Takeaways Personal training is essential for martial arts school owners and staff. Treating staff as teachers and sharing success with them is crucial for staff development.

In this episode, Chris shares insights on using birthday parties as a powerful tool for acquiring new students. He discusses the structure of a successful birthday party, the importance of collecting information and offering value, the process of converting guests into students, and the role of birthday parties in retention and staff training. Additionally, the value of providing high-quality t-sh...

In this special episode Matthew Brenner flies out to Pittsburgh to interview Taekwon Lee, the CEO of the ATA, during one of their large tournaments. This is a live recording, so please give us some grace with the audio. They delve into the intricacies of event management, financial planning for tournaments, and the evolution of the ATA to meet modern needs. The conversation also highlights the imp...

Courtney Eardley is a Taekwondo enthusiast and social media mentor. In this episode, we explore the challenges and triumphs of inspiring the next generation of female martial artists. Discover how Courtney's journey from TKD olympic athlete to mentor is paving the way for young women to break barriers and find their place in the martial arts community. Whether you're a seasoned instructor or a new...

If you wanna learn how to enroll new students from birthday parties, this episode is for you. Matthew Brenner interviews Jason Purcell, a successful martial arts school owner in Seattle, who shares insights on how to effectively use birthday parties as a marketing tool to enroll new students. It's the main marketing strategy Jason used to scale to $135K per month in recurring gross revenue. He pro...

In this episode of the Black Belt Business Podcast, Matthew Brenner and social media expert Lizzy Friedman, founder of Iconic, dive into the essentials of crafting a compelling social media presence for martial arts schools. Listeners will learn: Effective Social Media Strategies: Discover how to create engaging content that attracts new students without overwhelming your schedule. You'll also see...

Stop waiting weeks to enroll new students. Here's how to enroll new students faster.

Matthew Brenner interviews Jesse Isaacs, the owner of Integrity Martial Arts, with 6 locations grossing $4M/ year. If you want to learn how to scale your schools past 1 location or create one HIGHLY profitable school, this episode is for you. They discuss their strategy for instructor pay, how to keep business and family relationships healthy without killing each other, and what to think about BEF...

In this episode, Matthew Brenner interviews Stan Lee, a martial arts instructor and business owner, about the importance of character development in martial arts schools. He shares what martial arts school owners do wrong, specifically with younger students, and what they should do instead so character development sticks. Stan spends 6 months yachting, and 6 months at his school. Pretty cool, huh?...

In this episode of the Black Belt Business Podcast, Matthew Brenner interviews Chris, a seasoned martial arts instructor turned corporate speaker and coach. Chris shares his journey from running martial arts schools to engaging with corporate audiences and youth groups. He shares his strategies from turning instructors into leaders. From Chris's Desk.. 🥋 ATTENTION MARTIAL ARTS COMMUNITY!We’re inv...

In this episode of the Black Belt Business Podcast, host Matthew Brenner interviews martial arts master Greg Silva, who shares his extensive experience in the martial arts industry. Silva discusses his journey from opening his first school in 1972, closing 5 successful locations, to becoming a successful consultant. He reflects on the evolution of the martial arts industry, the importance of locat...

In this episode of the Black Belt Business Podcast, Matthew Brenner interviews Zulfi Ahmed, founder of Bushi Ban international. Zulfi shares his journey from Pakistan to the United States, detailing his experiences in building a successful martial arts empire. He discusses the importance of leadership, systems, and mentorship in the martial arts business, as well as the various types of school mod...

Matthew Brenner and Dave Kovar what the "new school" model looks like for Kovars. They discuss the intricacies of martial arts education, school management, storytelling in martial arts, the challenges of opening new locations, and the significance of understanding demographics and market research. Kovar shares insights on negotiating leases, the role of content creation in business growth, and th...

Matthew Brenner interviews Tim Hartman, a prominent figure in Filipino martial arts and a martial arts influencer. They discuss Tim's journey in martial arts, the importance of engaging youth, and the marketing strategies that can help martial arts schools thrive. Tim Hartman discusses his experiences in martial arts training, particularly focusing on situational awareness, training law enforcemen...

In this engaging conversation, Matthew Brenner and Adam Kifer explore the intersections of martial arts, fitness, and business. They discuss the differences in focus between martial arts schools and fitness studios. Adam shares insights on personal growth, God, spirituality, and how these elements influence business decisions. The conversation also delves into the use of AI in business strategies...

This episode is part 3 of the series on the 4 Phases Of Martial Arts Schools. This episode is focusing on the transition to the CEO phase ($83K+ / month). They emphasize the importance of hiring and developing leaders, understanding the challenges of management, and creating a team vision. The conversation also covers the significance of metrics tracking for success and the potential profit center...

In this episode of the Black Belt Business Podcast, Matthew Brenner interviews Donovan Rider, owner of Charleston Taekwondo, who shares his journey from a competitive martial artist to a successful school owner with multiple locations. Donovan discusses the challenges and strategies involved in scaling his business, including instructor recruitment, operational management, and real estate consider...