BJJ Business & Martial Arts Marketing with Lance Trippett

In this episode of BJJ Business & Martial Arts Marketing, we sit down with Chad Cleland, owner of Snowflake BJJ in Arizona and a full-time firefighter. Chad shares his incredible journey of balancing a demanding career as a firefighter while running a successful Brazilian Jiu-Jitsu school. From the challenges of starting out to the rewarding moments of growing his student base, Chad gives us a...

Distractions can pull us away from our goals without us even realizing it. In this video, I share a simple story about my backyard project and how a single phone call led me to leave an entire section unfinished. It's a powerful reminder of how easily distractions can take our focus off the important tasks at hand. For martial arts school owners, this can be the difference between staying stagnant...

In this episode, we dive into the importance of leveling up your life and business by surrounding yourself with like-minded, successful business owners. It's all about pushing your limits, setting higher standards, and holding yourself accountable. Whether it’s in business, fitness, family, or personal growth—there are levels to everything. To reach new heights, you need to be around winners who c...

Join us for an exciting episode of BJJ Business & Martial Arts Marketing as we sit down with Dylan Dearborn , Head Instructor at Infinity Brazilian Jiu Jitsu in Santee, CA. 🥋 Dylan shares his journey of balancing family life, running a successful martial arts school, and the challenges he’s faced along the way. If you're looking to gain insights on growing your own school or want inspiration...

Today, I share the critical decision-making habits that either lead you to success or hold you back. Only say "Hell Yes" to opportunities that align with your business goals and ignite your passion, while others say yes to every "good enough" idea, hoping something will stick. You'll learn why saying yes to too many mediocre decisions (the "7/10" opportunities) ca...

In this episode of BJJ Business & Martial Arts Marketing , we sit down with Mike Stanford, a highly experienced coach at American Top Team Gulfport and American Top Team D'Iberville. Mike shares his journey as a coach, his insights into building successful martial arts programs, and how he's helped shape the growth of two thriving academies. We dive into Mike's coaching philosophy,...

🎙️ Two Types of Martial Arts School Owners: The Hard Worker vs. The Excuse Maker In this episode, we explore the two types of martial arts school owners I've come across over the years—the ones who put in the effort and get results, and those who always find excuses when things don't go their way. If you're running a martial arts school and want to grow your student base, increase reve...

BJJ Business & Martial Arts Marketing | Interview with Samuel Braga from Braga BJJ - Knoxville, TN In this episode of BJJ Business & Martial Arts Marketing, we have the honor of interviewing Samuel Braga, a 10-time world champion and the founder of Braga BJJ in Knoxville, TN. Samuel shares his incredible journey from competitor to coach and entrepreneur, detailing how he's built one of...

BJJ Business & Martial Arts Marketing | Interview with Gannon Lang from Nexus American Jiu Jitsu - Fredericksburg, VA In this episode of BJJ Business & Martial Arts Marketing, we sit down with Gannon Lang, the owner of Nexus American Jiu Jitsu in Fredericksburg, VA. Gannon shares his inspiring journey of building a thriving martial arts school, the challenges he faced along the way, and his approa...

Are you ready to maximize your martial arts school's enrollment this fall? Whether you're a martial arts or BJJ school owner, a Back to School offer can drive new sign-ups and re-engage current students—and it doesn't just have to be for kids! Moms, dads, and adults of all ages are looking for new routines as summer winds down. In this podcast, I’ll walk you through how to craft a comp...

"Welcome to 'Embrace the SWOT-tastic Journey!' – the ultimate guide for martial arts school owners and BJJ school owners looking to level up their business strategies.  @ListenToLance  In this video, I break down the powerful SWOT analysis framework—Strengths, Weaknesses, Opportunities, and Threats—and how you can use it to evaluate and optimize your martial arts school or BJJ gym. Wh...

In this episode Lance talks to CVBJJ Black Belt Jonathan Hunter made $40K in 8 Weeks Using the Academy Kings 5 Frameworks he was able to sign up 66 new members in 8 weeks and it totally changed his business. How he used it to grow his BJJ Business and how you can use it to grow your martial arts school.  This system will keep a steady lead flow in to your school.  If you need leads or business coa...

On today's show Lance is talking about The Trifecta  He explains how you can use this framework for... Sales, Marketing, Promotion,  Whenever you are marketing your martial arts school  Design the experience around Traffic, Conversion, Economics  To learn more about our 6 week warrior program check us out at www.academykings.com 

On today's show Lance talks about the live event in Houston How to run martial arts ads during the holidays and  why building a debrief schedule is important for your business... 

In this episode Lance talks about the rule of 100 and how he used it to grow his BJJ Business and how you can use it to grow you martial arts school.  The rule of 100 is easy... $100 of ad spend or 100 reach outs or a mix of both of them. This will keep a steady lead flow in to your school.  If you need leads for your martial arts academy you should use the rule of 100 everyday. 

Lance pulls this one from the vault... this episode is excerpt from back in 2018.  The stupid tax is still being paid and Lance wants to save you from the pain from this martial arts school owner death trap..  Don't Pay " Stupid Tax " If to grow your BJJ business or Martial Arts School 

On todays Show Lance talks about the 2 reasons to start or run a martial arts business And the are to Make Money & Help People.... There are a thousand things that can go under these two reasons but these are the only two reasons.. But we if we don't charge enough we can’t make money and we can’t help people So how do we make money and help people and give VALUE...  Value, Attention, Leve...

On this episode Lance digs in to the two tactics he used to grow his BJJ school from 30 members to over 600 in just a few years.  When to turn ads on or off at your martial arts school and when and if you need to raise prices...  Running a successful BJJ school is never easy but with these 2 ideas you may just get some amazing results. 

On today's show Lance give the secret to growing you martial arts school with organic traffic.  He tell you his 7 Golden Rules For Organic Growth and explains the goals of using this tactic at your academy..  What I can PROMISE you is that if you...follow these steps...consistently post...and do the basics.  You will NEVER run out of leads , you will make more money, Develop (or imp...

In this show Lance will talk about the secret to automatically get more members without figuring it all out yourself - Acquire & Implementation VS Invention & Experimentation ! This is the exact system that all the big players like Apple & Disney use to expand their businesses. The quickest way to grow is to use this time tested secret to scaling fast.  

On this episode of BJJ Business & Martial Arts Marketing, Lance talks about the importance of having a MAGIC Offer.  He will also break down what is in the offer and the words to use to get new prospects giving you their information...  The Goal of a magic offer in martial arts is to get more leads and more sales from your perfect avatar. Keep your sales process the same but have a n...

On Todays BJJ Business podcast with Lance we are going to focus on the 3 stages of a martial arts schools growth...  0-100 is the launch phase, 100-300 is the growth phase, 300 + is the scaling phase  Why does this matter? Because decisions made at these times will have a crucial effect on the future of your business. Each stage comes with its own unique challenges to solve.  Us thi...

Many martial arts school owner take on too many roles in their business. Today on the show Lance will break down the 1st five employees you should be looking to hire ASAP to help run your Martial Arts School Business. Lance talks all about who to hire and how to hire them... He even get in to the culture of your staff and students business. If you want more information about running a BJJ or marti...

My dad always said, everybody wants to go to heaven but nobody wants to die... These are some of the lessons I have learned.                                              &nbsp...

In this episode I talk about Open Architecture &...  Why you need to be using it in your martial arts school.  We use this exact framework to grow our business and push the envelope in training marketing and sales.  If you don't use this yet you need to start today.