BJJ Business & Martial Arts Marketing with Lance Trippett

📈 FREE 5-Part Academy Growth System PDF + Video Training If you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you. Inside the 5-Part Academy Growth System, you'll learn the same framework we use to help martial arts schools grow through better lead gener...

📈 FREE 5-Part Academy Growth System PDF + Video Training If you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you. Inside the 5-Part Academy Growth System, you'll learn the same framework we use to help martial arts schools grow through better lead gener...

📈 FREE 5-Part Academy Growth System PDF + Video Training If you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you. Inside the 5-Part Academy Growth System, you'll learn the same framework we use to help martial arts schools grow through better lead gener...

📈 FREE 5-Part Academy Growth System PDF + Video Training If you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you. Inside the 5-Part Academy Growth System, you'll learn the same framework we use to help martial arts schools grow through better lead gener...

Delivery & Fulfillment (after the sale) This is the step that most school owners forget... 📈 FREE 5-Part Academy Growth System PDF + Video Training If you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you. Inside the 5-Part Academy Growth System, you&#39...

The PROFIT Framework... How to Sell New Memberships At Your BJJ School 📈 FREE 5-Part Academy Growth System PDF + Video Training If you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you. Inside the 5-Part Academy Growth System, you'll learn the same frame...

How to get leads to show up at your BJJ school... Kearn this and more with this 📈 FREE 5-Part Academy Growth System PDF + Video Training If you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you. Inside the 5-Part Academy Growth System, you'll learn the s...

How to get leads, for your BJJ school, This is all about lead generation for martial arts school.. 📈 FREE 5-Part Academy Growth System PDF + Video TrainingIf you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you. Inside the 5-Part Academy Growth System, you&...

📈 FREE 5-Part Academy Growth System PDF + Video Training If you're a BJJ school owner, martial arts school owner, MMA gym owner, or academy owner looking for more students, more leads, better sales, and higher retention, this free training is for you. Inside the 5-Part Academy Growth System, you'll learn the same framework we use to help martial arts schools grow through better lead gener...

In this episode, we're diving deep into one of the most overlooked killers of progress in martial arts , entrepreneurship , and personal development : inaction . Everyone thinks they need more knowledge — another book, another podcast, another YouTube tutorial. But the truth is, you probably already know what to do. The problem? You’re not doing it. And that gap — the space between what you kn...

In today’s episode, Lance breaks down one of the harshest… and most freeing truths for school owners: You don’t rise to the level of your goals… You fall to the level of your priorities. This is the Priority Paradox — the illusion that something is “important”… even though your actions prove it isn’t. Lance shares a behind-the-scenes story of a school owner who desperately wants to hit $7K/month,...

Most martial arts school owners aren’t stuck because they lack passion, skill, or effort. They’re stuck because the business model on the front end is upside down . In this episode, we break down the LPL System (Leads Pay for Leads) … and why it’s the key to finally scaling without stress. Dan Kennedy says: “The business that can spend the most to acquire a customer… wins.” But here’s the problem…...

Apple — the biggest, richest company in the world — just admitted they were stuck. Siri was falling behind. Their AI wasn’t good enough. And instead of spending years trying to figure it out internally, Apple did something almost no martial arts school owner ever does… They borrowed the brain. They partnered with the people who already solved the problem. This is the shift that separates schools t...

Most school owners want organic growth... but few actually understand the rules behind it. In this episode, I break down the 7 Golden Rules for Organic Growth ... the same principles that help schools grow without relying on massive ad budgets. You’ll learn how to: ✅ Build trust and authority that converts ✅ Turn your members into your best marketers ✅ Create content that compounds over time ✅...

The Tree Line: Why Your Martial Arts School Is Stuck Description: Every business has a Tree Line — the invisible point where growth stops, not because you’re lazy or unmotivated, but because the conditions no longer support growth. In this episode, Lance breaks down the Tree Line Framework — a powerful analogy that explains why so many martial arts schools stall out even when the owners are workin...

In this episode, Lance Trippett breaks down two costly marketing mistakes he spotted during a simple trip to a barbershop — mistakes that happen in almost every small business. From missed cross-promotions to poorly timed automation, Lance unpacks how good businesses lose repeat customers without realizing it... and how a few small tweaks in your customer journey can dramatically increase retentio...

In this episode, Lance Trippett breaks down the hard truth behind why so many martial arts school owners feel stuck — even when they’re “doing all the right things.” You’re posting. You’re running ads. You’re grinding every day. But the results still don’t match the effort. The problem isn’t your work ethic — it’s your focus . You’ve been chasing the outcome instead of mastering the process. Lance...

You say you’re trying to be the best in everything you do — so why settle for losing in business? If you can win on the mat, you already have what it takes to win in your academy. So here’s your challenge: 💥 Ask yourself tonight — Am I really ok getting my ass kicked in business? If you are, that’s fine. If not, ask yourself — am I training my business like I train my body? Learning, studying, tr...

👉 Kings Pathfinder is open — book your custom growth plan: https://academykings.com/book-a-call-1a Are you “busy”… but the pipeline’s still dry? In this video I break down the Rainmaker Mindset —the simple, repeatable way to create demand on command when your numbers slip. You’ll learn: The trigger metric that tells you when to act (ex: 1 new member/day → if it’s the 10th and you’re at 5, it’s go...

Could five words run your academy better than a 50-page plan? Yes. Core values drive decisions, and decisions drive growth. In this video, I break down what core values really are (no fluff), how they work when things get messy, and why they matter more than your next “tactic.” Then I share The Academy Kings Charter (K.I.N.G.S.)—Krush, Intense Focus, No Excuses, Growth Mindset, Sink or Swim—so you...

If you’ve been surviving instead of building, this is for you. Today I break down how a scarcity mindset keeps BJJ & martial arts schools stuck—and how shifting to abundance lets you raise prices with confidence, keep your ad engine on, and build a calmer, more profitable academy. What you’ll learn:The real signs of scarcity in life, family, and business (and why it becomes a self-fulfilling l...

hit pause and went back to the vault. I revisited my first 10 years running Conquest—all the stalls, the hard lessons, and the exact order that actually moves a school forward. I realized I’d forgotten the path…and that’s why the old, one-size-fits-all program missed the mark. In this video I share three short scenes that changed everything:1) “Say It Clean” — The mom at the front deskShe asked tw...

Busy vs. Effective (for BJJ & Martial Arts School Owners)From the outside, everything looked “successful”—classes full, constant content, nonstop hustle. Inside? Burnout. In today’s video I break down why I hit pause and what I rebuilt in me before rebuilding anything else. You’ll hear the gap between busy and effective, the 3 patterns I broke on purpose, and the simple daily standards that ac...

In this episode of BJJ Business & Martial Arts Marketing , we’re excited to sit down with Brian Debes , a 10th Planet BJJ Black Belt , Academy Kings Member, and owner of Red Belt Software , the ultimate CRM for martial arts schools. 🥋 Based in Beaumont, Texas , Brian shares his journey, insights on running a successful school, and how his software is helping other school owners streamline the...

Are you a business owner feeling stuck or hesitant to take the next step in your business? 🚀 In this video, I share a personal story about my daughter getting braces and the powerful lesson it taught me about fear and how it applies to running a business. Many of us build up fear around new ventures, tough decisions, or challenges we’ve never faced before. But here's the truth: Things are rarely...