BizMagic Podcast

This episode is a little different because… it’s the season finale! And then some. Don’t worry, I explain everything, including: Why I’m pressing pause on the podcast (with love, not burnout) My final biz thoughts, for now What’s been lighting me up in my client work lately A sneak peek into my other podcast, Things My Mother Forgot to Mention The launch of BizMagic BFFs , my new online biz &...

This episode is a little different—and a whole lot of real. I invited two of my favorite humans and biz team besties, Adriana Strama and Keriann Bellamy, back on the podcast to join me for a very honest, slightly spicy wrap-up of 2025. We’re talking about the messy middles, the shifts in our own businesses, and how we’re redefining success for ourselves as service providers. No "6-figure year...

This episode is a bit of a call-in, not a call-out—because if you’ve ever found yourself in a constant pivot cycle, friend… same. If you’ve been tweaking your offer again , redoing your website for the fourth time this quarter, or switching tools like it’s a sport, this one’s for you. Here’s what I’m getting into: Why pivoting is normal—but why it can also become a trap How to know if you’re react...

This episode has been a long time coming. Today, I’m digging into 10 online business myths that I see everywhere . These myths sound like great advice… until they leave you burned out, confused, or questioning whether you’re even cut out for this. Here’s what I’m covering in this episode: Why “passive income” isn’t the magical solution you’ve been promised The truth about niching—and why it’s not...

For this episode, I sat down with Jackie Klein, HoneyBook expert and CRM consultant, for a candid chat about what this popular platform really does—and whether it’s the right fit for your business. You’ll hear: What HoneyBook actually is and how it compares to CRMs like 17hats and Dubsado Who it’s best for, and what kind of businesses might love it (or not) How to use workflows and automations to...

Let’s talk about that little thing called AI. This week on the BizMagic Podcast, I’m slowing it down and getting real about what AI implementation actually looks like for small business owners. Because it’s not about outsourcing your voice to a robot—it’s about support, not surrender. In this episode, I share: What it really means to implement AI vs. just messing around with it Where AI can actual...

Burnout. We’ve all felt it. That soul-deep exhaustion that shows up as anxiety, bloating, fatigue, resentment, and the strong urge to burn it all down and run into the woods. In this powerful episode, I’m joined by vitality coach and former tech startup co-founder, Magali Mathieu, for a real talk about what burnout actually looks like, how it sneaks up on us, and how we can begin the process of he...

I know we’re all here to make money. (Yes, profit matters!) But today, I’m inviting you to think deeper about how your values show up—or don’t—in your business. In this episode, I share how aligning with your values can transform not just what you offer, but how you show up, lead, and serve. These aren’t just lofty ideals; they’re the practical foundation for decisions, systems, client relationshi...

Have you ever sent a client email at midnight and thought, “There has to be a better way”? (Spoiler alert: there is.) In this episode, I’m joined by the fabulous Crystal Eva, a fractional COO and online business manager who’s all about streamlining systems and reclaiming time. We talk real talk about automation—what it is, what it isn’t , and how to get started without making your brain melt. You’...

In this episode, we’re diving into one of my favorite topics: automation . But before you panic or picture some overly complicated tech setup, let’s get real—this is all about the simple stuff that makes a huge difference . You don’t need a team, a 50-step workflow, or a tech degree. You just need to notice the places where you’re repeating yourself... and maybe stop doing that. 😉 In this episode...

In this episode, I sit down with Dr. Daisy Valentin—accounting and finance expert, business consultant, and unapologetic NASCAR fan—to dig into the (often intimidating) world of money for small business owners. We talk about all the things most of us wish we had learned way earlier in our entrepreneurial journey, especially if you’re a solopreneur or running a women-led, non-traditional business....

If you’ve ever wanted to curl into a ball after hearing the words SPF, DKIM, or DMARC—same. But these settings can make or break your email deliverability, and I’m here to help you not ignore them. In this episode, I break down the confusing world of email authentication in a super clear, non-techy way—so you can stop wondering why your emails keep landing in spam and actually feel confident about...

What if the key to building a thriving business wasn't about working harder—but working in a way that actually fits you? In this episode, I chat with integrative alignment coach and certified human design specialist Matalya Onuoha about how understanding your human design can change the way you build your business—from offers to operations to how you show up (or don’t) on social media. We get...

In this episode, I'm getting real about something that makes most of us squirm: pricing. Specifically, why I charge $265 for a strategy session and why your expertise is probably worth way more than you're charging. I know that number might make you flinch a little (trust me, it used to make ME flinch), but here's the thing - we need to get comfortable talking openly about how we pr...

If you’ve ever had that “what if someone takes my business name?” feeling, this episode is for you. I sat down with trademark attorney Sarah Waldbuesser of Destination Legal to cut through the legal jargon and get real about protecting your brand. We talk about what a trademark is (and isn’t), how to know when it’s time to get one, and how to avoid common mistakes that could cost you big down the...

If your CRM makes you want to throw your laptop out the window… it might be time to talk. In this episode, I’m breaking down the signs your tools have stopped working for you, why we drag our feet on switching, and how to make the leap without losing your sanity. We’ll cover: Why outgrowing your tools is actually a sign of business success Common red flags it’s time to move on The sneaky ways we “...

We’ve all heard the rumors: “Facebook groups are dead.” Spoiler—they’re not. They’ve just evolved. In this episode, I’m talking with Michelle Vroom—business coach, community builder, and someone who’s been using her Facebook group to grow a multi-six-figure business for years (and isn’t planning to stop anytime soon). We get into: Why small, specific groups are outperforming the big, noisy ones Ho...

You ever think about how branding is basically dating? If not—get ready to have your brain lit up. In this episode, I chat with brand strategist and unapologetic dating-analogy lover Hunter Myers of Verdure Design Co. We get into the juicy details of how relationship marketing can help you build a brand that not only looks cute... but keeps clients coming back for more. We talk about: How to build...

Hiring support for your business can be a total game-changer—or a total headache. If you've been thinking about bringing someone on (even just a few hours a week), this episode will walk you through the things I’ve learned after two decades of hiring—both as a business owner and from years working in management and as a recruiting business assistant. We’re talking about how to avoid the mess,...

In this episode, I’m getting into something I’m super passionate about— continuing education for business owners. Because yes, we should all be learning as we grow… but we also don’t need to drown in a sea of unread newsletters, abandoned courses, and “maybe someday” content. So here’s the scoop, straight from my experience and an idea sparked by a long-time biz connection: Why continuing biz educ...

This one’s for all of you hiding behind your laptop, hoping no one notices you haven’t posted since May. I sat down with the brilliant and refreshingly real Megan Hamilton to talk all things visibility in your business. Megan is a speaking, confidence, and visibility coach—and she brings some serious depth to this conversation. We get into the emotional weeds of showing up in your business and how...

This episode is a little different, y’all—because BizMagic just turned 8 years old! 🥳 So I’m throwing a party in podcast form. This one’s part celebration, part reflection, and part storytime about how this wild business of mine came to be—and what I’ve learned (and unlearned) along the way. If you’ve ever scaled too fast, hired the wrong person, clung to a million-dollar fantasy check, or wonder...

Today, we dig into how to keep your business seen —even when you’re running on empty—thanks to the brilliant Marketing Minimum framework from Shari Balouchi. We cut through the shiny fluff and get down to bite-sized strategies that actually stick . In this episode, you’ll learn: What a “Marketing Minimum” actually is—and why it means way more than skimping on visibility. How to pre-decide and OWN...

Today we’re talking about one of my favorite sanity-saving business moves: optimizing the tools you're already using. This isn’t about adding more to your plate—it’s about doing more with less . Inside this episode, I walk you through exactly how to clean up your tech stack and streamline the backend of your business without going down another software rabbit hole. You’ll learn: Why quarterly...

Let’s talk about the three little letters that give a lot of business owners the ick: SEO. This episode is NOT another jargon-packed, algorithm-fueled stress spiral. Instead, I sat down with Jodie Mitchell from Nowhere to No 1 to break SEO down in a way that actually makes sense and feels doable. In this episode, we cover: What SEO really is (and how to stop making it scarier than it is) The three...