Biz Builder Spotlight

Seasoned marketing executive Chris McNulty, formerly of Microsoft and Dell, walks us through how his new consulting venture, Synozur Alliance , leads strategic transformation at companies doing $50 to $500 million in revenue, especially those at zero growth or those going through massive growth. Gain fascinating insights on how leadership, structure, and culture must evolve to effect change. Then...

Join us as we dive into a fascinating conversation with Sam Pepin, CEO and co-founder of CoreCentrica , a marketing agency, as he shares his thoughts on marketing, diplomacy, commodities trading and AI innovation. Sam discusses his "Meaningful Marketing" framework, a methodology blending neuroscience with data analytics to better understand consumer motivations. Discover how he's fac...

In today's episode we talk with Melanie Lobue, fractional Chief Marketing Officer and founder of Voyager Communications , about the tactical use of direct mail, using AI effectively in marketing, and the secrets behind impactful B2B campaigns. Melanie shares how she transitioned from high school English teacher to top-performing marketing executive, leveraging storytelling, clear KPIs, and strateg...

Today we sit down with Ron Gerber, founder and CEO of Angelbeat , a well-known organizer of technology-focused hybrid live events with keynotes by such companies as AWS, Microsoft, and Google. Ron shares his expert insights on the rapidly evolving landscape of artificial intelligence, covering issues such as vendor lock-in risks, ROI after investing in AI, and the societal implications of deep fak...

In this episode of Biz Builder Spotlight, we sit down with Oliver JP Osborne, Director of Marketing at Fallsview Group , the premier hospitality and tourism brand in the Niagara Falls area. Oliver shares valuable insights into his strategic approach to managing a diverse portfolio of luxury hotels, renowned restaurants, and event spaces. Tune in as Oliver explains why businesses often misinterpret...

In this episode of Biz Builder Spotlight, we sit down with Bethany Jeanfreau, a fractional CMO with a unique background in entrepreneurship, marketing, and global business. From running her family's custom retro viewer manufacturing company to launching a fitness coaching business in Shanghai, Bethany shares her journey of innovation, leadership, and strategic growth. We dive into: ✅ How she buil...

In this episode of Biz Builder Spotlight, I sit down with Felicia McCoy, the energetic leader behind BG Promotions . With 25 years in marketing, Felicia has mastered the art of scaling businesses—both her own and those of her clients. From knocking on doors to running high-performing digital ad campaigns, she shares how she’s helping startups and established brands alike with content creation, vid...

In this episode of Biz Builder Spotlight, we sit down with Karen Steele, a seasoned marketing executive with a deep background in tech, SaaS, and data-driven marketing. Karen shares her journey from working with major tech brands like Apple and Marketo to branching out into new industries like retail and restaurants. We discuss: Why the tech landscape is shifting and how companies are consolidatin...

Tycho explains how he helps busy professionals plow through mental obstacles, guiding them to hit and maintain their physical fitness goals. He calls it driving people to reach their potential and most people give up or fail with their weight loss and fitness aspirations because they don't have the mental pieces in place. So he starts with a mind-body assessment and then each workout is preceded b...

Robert explains, as an established roofing contractor, Legacy Exterior's core values are honesty, integrity, and education. And those are their primary focus in every single dealing they have with every single customer. In Robert's words, "We carry that with us. It's a lifestyle for us. There's no need for us to go in and high bid jobs because we had a bad month last month, or anything like that....