Billion Dollar Sellers

Date: November 9th, 2026 Summary: Kevin King walks through two switches inside Amazon's ad console that fewer than 1% of sellers have flipped, with Abe Chomali's Amazon Marketing Cloud method: a five-minute built-in audience, a twenty-minute cart-abandoner audience, and the rules that stop bid modifiers getting expensive. He then covers Alexa for Shopping moving into text messages and what it mean...

Date: November 5th, 2026 Summary: Kevin King explains how Amazon's own Key Success Attributes tell you which listing image should be your number two, with Anthony Cofrancesco's three-step method for reordering your images, breaking up the busiest graphic and adding the image types you're missing. He then walks through Google's official guide to AI Overviews and AI Mode, the six AEO myths Google sa...

Date: November 2nd, 2026 Summary: Kevin King walks through five tax moves from Pam of Pivot Business Group that keep more money in your pocket, from renting your home to your own business for 14 days a year under the Augusta Rule to running four bank accounts and checking profit by product. He then explains how to earn Amazon's free Climate Pledge Friendly badge, worth about a 12% sales lift on av...

Date: October 29th, 2026 Summary: Kevin King explains what online stores are really selling for in 2026, why two stores with the same profit can sell for very different prices, and what moves your multiple up. He walks through the cooldown since the 2021 aggregator boom, why channel mix matters more than almost anything, SDE versus EBITDA in plain English, and a checklist for adding a turn to your...

Date: October 26th, 2026 Summary: Kevin King explains why you don't need to match a competitor's 3,000 reviews, drawing on two members of the BDSS Dream 100: Liran Hirschkorn of Incrementum Digital and Vanessa Hung of Online Seller Solutions. He covers how to find the review count your own shoppers need, Amazon's new Review Requests beta, and what to fix before you speed up reviews. He also looks...

Date: October 22nd, 2026 Summary: Kevin King explains "the Tylenol play": turning one product into several listings and landing pages, each aimed at a single buyer and a single problem, so nothing on the page is for somebody else. He shares his recipe for building those landing pages with Claude, then covers a free Conductor report on whether AI assistants recommend your brand, research showing AI...

Date: October 19th, 2026 Summary: Kevin King breaks down the "conversion bomb", a three-part launch pricing stack from a Billion Dollar Sellers Club panel that lets a brand-new listing compete with established rivals without teaching Amazon the product is cheap. He also covers two free PPC tools from IGPPC, why video volume decides who wins on TikTok Shop, Helium 10's new AI bootcamp series, and w...

Date: October 15th, 2026 Summary: Kevin King walks through Amazon's new Seller Assistant Workflows, which put an approval-based AI assistant inside Seller Central, and its back-office companion, Amazon Quick. He also covers Q52 Ads, a PPC engine built by a former Amazon Ads product leader, and Retailgentic's research on how Meta's Muse shopping agent picks products, before closing with BCG data sh...

Date: October 15th, 2026 Summary: Kevin King walks through Amazon's new Seller Assistant Workflows, which put an approval-based AI assistant inside Seller Central, and its back-office companion, Amazon Quick. He also covers Q52 Ads, a PPC engine built by a former Amazon Ads product leader, and Retailgentic's research on how Meta's Muse shopping agent picks products, before closing with BCG data sh...

Date: October 12th, 2026   Summary: Kevin King breaks down the four AI agents everyone is talking about and how a seller can run them as a team, then looks at Amazon's new About You page and what its AI-built shopper profiles mean for your listings. He also covers an AI freight-quoting tool, a PPC Den episode on the billion-dollar telehealth brands leaving Amazon search wide open, and TikTok Shop'...

Date: October 8th, 2026 Summary: Kevin King explains how to claim a short category URL on Amazon, like amazon.com/candles , before a competitor takes it, and walks through Dan Ashburn's seven-step playbook for getting ChatGPT and other AI engines to recommend your brand. He also breaks down how Stickerbox went from $3,000 a month on TikTok Shop to $50,000 in a single day, alongside new data on Ale...

Date: October 5th, 2026 Summary: Kevin King breaks down Review Requests, a new Amazon ad type that pays to put one-tap review prompts in front of verified buyers, and explains why it can speed up bad news as easily as good. He also covers Amazon opening Ads Data Manager so sellers can target their own customer lists, five ranking mistakes that burn inventory, and Amazon retiring the Ads Console as...

Summary: Kevin King covers Alibaba's new expert-trained AI agents for ecommerce sellers, the biggest announcements from Amazon Accelerate 2026, a rule-based bidding setting that is lowering ACoS, and a 99% duty drawback refund hiding in sellers' shipping records.   Key Points Discussed: Accio Work: Alibaba's agentic AI tool built specifically for ecommerce sellers Why the "wrapper" around an AI mo...

Date: September 24th, 2026 Summary: Kevin King explains how Amazon's brand-name stripping and new AI title rewrites can make your best keyword vanish from search, walks through Walmart's listing scorecard and launch playbook, covers Google's new AI performance report for merchants, and introduces a free tool that shows your Shopify listing the way an AI agent sees it.   Key Points Discussed: How A...

Date: September 21st, 2026 Summary: Kevin King breaks down why there's an 80% chance a split test beats your current main image, how to test angles before variations, four image fixes to make before Q4, why packaging photos keep winning the main slot, and ocean freight rates climbing toward $10,500 a container. Key Points Discussed   The BDSC main image panel with Matt Kostan of ProductPinion, Kam...

Date: September 17th, 2026   Summary: Kevin King walks through the five numbers that show whether a TikTok creator will actually sell your product, and how to recruit, brief, and keep the creators who deliver. He also covers a hidden AI video ad builder inside Amazon's ad console, Similarweb and Statista's State of Ecommerce 2026 report on how shoppers are stacking AI on top of search, and the thr...

Date: September 14th, 2026   Summary: Kevin King walks through the ugly photo trick a Titan Network seller uses to open launches at 4.7 or 4.8 after every Vine unit is redeemed, and Anthony Cofrancesco's 15-minute method for letting Amazon tell you which image belongs in slot two. He also covers fresh Amazon PPC benchmarks, Marketplace Pulse data showing that traffic between TikTok Shop and Amazon...

Date: September 10th, 2026 Summary: Kevin King shares how Fernando Campos survived an Amazon account suspension that wiped out a $35M business and left him $6M in debt, then rebuilt to $50M a year, and why the strategies that win on Amazon fail on TikTok Shop. He also runs through the best side events at Amazon Accelerate, a free tool that makes the Category Listing Report usable, and Meta's new M...

Date: September 7th, 2026 Summary: Kevin King unpacks a wave of reviews disappearing from listings with no notification from Amazon, and the diagnostic steps sellers should take before writing an appeal. He maps September's crowded e-commerce conference calendar, including whether Amazon Accelerate is worth the trip, covers a tool that rebuilds one winning video ad into ten, and explains a 35% ful...

September 3rd, 2026 Summary: Kevin King explains why most of what TikTok Shop does for your brand never shows up as a TikTok Shop sale, and how to actually measure the halo effect on Amazon. He also covers Anthropic's launch of Claude for Commerce, fresh data showing AI shopping traffic converts far better than everything else, a new tool that checks whether your product is visible on Alexa, and t...

Date: August 31st, 2026 Summary: Kevin King unpacks the Texas rule change that quietly made marketplace fees taxable for Texas-based sellers, what it costs, and the narrow window sellers have to push back on it. He also runs through the September e-commerce conference calendar, Amazon’s latest quarter, MCF with Prime taking the Prime badge off Amazon and onto your own site, and the market that has...

Date: August 28th, 2026 Summary: Kevin King explains how Anthropic's new statistical watermark works, why it marks AI involvement rather than authorship, and what Amazon sellers should actually do about it. He also covers a price-history deadline that lands this Saturday and decides your Black Friday discount, Amazon opening its Sub Same Day network to seller bidding, and a look at where Amazon re...

Date: August 24th, 2026 Summary: With Market Masters 4 just wrapping in Austin, Kevin hands the episode over to a sample edition of Marketing Misfits, the newsletter he writes weekly with Norm Farrar. The theme is product sourcing: Kian Golzari's fifteen years of factory-floor experience, what AI actually changes about supplier research, and where tariffs are pushing manufacturing next. Along the...

Date: August 20th, 2026 Summary: Kevin King explains why Amazon has started stripping product details out of its order emails and rationing review visibility, and what that data lockdown means for sellers who rely on scraping-based tools. He also covers how Alexa for Shopping has quietly rewritten the search bar, a study finding that half of all online stores can't be bought from by an AI agent, a...

Date: August 17th, 2026   Summary: Kevin King covers Amazon's argument that the keyword search bar has hit the same ceiling the 1910 Sears catalog did, and its answer; conversational AI shipping to customers as Alexa for Shopping. He also digs into a study showing Google's AI Mode returns roughly 95% fewer products than standard Shopping, Helium 10's new Black Box Niche MCP, the five gates where e...