Big Roofs Podcast

In this episode of The Big Roofs Podcast, Chris Scoville kicks things off with a humorous story about a t-shirt slogan that garnered attention at a trade show, sparking a conversation about the effectiveness of creative branding in the home improvement sector. This story opens up a broader discussion led by John DeLaurier and AJ Briley on the significance of building lasting relationships with cli...

On today's episode of The Big Roofs Podcast, we have Chief Revenue Officer, Mike Goldenstein. Mike has 30+ years in the roofing industry, with 18 years as an installer/company owner and 12 years as manufacturer rep with GAF. He trains contractors nationwide on storm restoration and code compliance. 00:00 - Content creation in the roofing industry 05:43 - The impact of video content on roofing...

In the 16th episode of the Big Roofs Podcast hosted by AJ Briley and John DeLaurier, the focus is on the unconventional career journey of Cameron Woodard, a Roofing Salesperson and Owner based in Athens, Georgia. Cameron shares his transition from various jobs to his current role, highlighting the challenges and rewards of working in the roofing industry. Throughout the episode, discussions touch...

In episode 15 of The Big Roofs Podcast, the focus is on the intersection of video production and marketing strategies within the roofing industry. The episode features discussions led by Jesse Collier and John DeLaurier, who share their journeys and insights into leveraging video content effectively for roofing businesses. From Jesse's transition from being a chef to a professional videographe...

00:00 - Transitioning from oilfield work to residential roofing 03:27 - Partnerships and business growth in the construction industry 08:09 - Niche down and specialization in a construction business 12:38 - Cutting services to focus on roofing 16:50 - Niching and subcontracting in the roofing industry 22:35 - Using ProLine for roof repair sales and follow-up 30:27 - Using automation to improve sal...

Chris Diroll is a seasoned business strategist and market expert who is committed to elevating your brand's success. With over two decades of experience in the industry, Chris offers tailored solutions to meet your specific challenges. His client-centered approach ensures that your business goals are not only met but surpassed, setting the stage for long-term success. 00:00 - Roofing industry...

In this exciting episode of the Big Roofs Podcast, your hosts AJ and John host Brad Akers and dive deep into the world of entrepreneurship, career growth, and industry insights within the roofing and home services sector. Brad shares his journey from a college intern to a thriving professional in the roofing industry, recounting the highs and lows of his career path. The conversation covers a wide...

In this episode, John discusses the importance of niching in the construction and home services industry. He introduces Clay, a new team member, and emphasizes the need for businesses to focus on one or two core services to enhance the customer experience and establish a niche. John believes roofing and gutters are baseline services that offer steady income, while siding may have lower margins due...

00:00 - Biggest wins in 2023 with Tim Brown and John 01:22 - Marketing strategies and growth for a roofing agency 06:14 - Entrepreneurship, web design, and personal growth 11:02 - Marketing strategies for a roofing business 15:28 - Ownership, leadership, and masterminds in the roofing industry 20:43 - Leadership development and ego in business 24:41 - Building a successful home service business 29...

In Big Roofs Episode 009, John DeLaurier from Peach State Roofing and AJ Briley, head of development for ProLine, discuss the roofing business's sales and production process. John emphasizes the importance of a consistent process for sales and production, with clear handoffs and communication between team members. John also suggests adjusting pricing based on the number of people managed for e...

In Episode 008 of Big Roofs, roofing industry notables, John DeLaurier and AJ Briley offer an in-depth exploration of a roofing business's financial dynamics, focusing on profit margins, commission structures, and cost management. The episode begins with a detailed discussion on the differences between profit and gross profit, where AJ and John emphasize the importance of understanding overhea...

In Episode 7 of Big Roofs (BR007), the focus is on year-end planning for roofing businesses. John DeLaurier shares valuable insights, starting with the importance of creating a list of tasks to accomplish in December to meet yearly goals. He also suggests a list of marketing strategies to double efforts and emphasizes the need for consistency in branding and legal name usage to avoid customer conf...

In Episode 6 of the Big Roofs Podcast, John and AJ dive into the world of roofing conferences, offering their perspectives on keynote speakers and highlighting the importance of intentional networking. They share their favorite speakers, with John favoring Jesse Itzler and AJ finding value in Jason Hartley's presentations. The episode stresses the significance of not just attending conferences...

In this series of discussions within the roofing industry, several key topics and insights emerge. The first segment ives into fundraising in the roofing sector, where a shocking story of corporate espionage is revealed. A contractor pretends to seek employment but instead orchestrates the theft of a competitor's leads by forwarding office calls to their own phone. Meanwhile, the myths and mis...

On this weeks episode of Big Roofs Podcast, John DeLaurier and AJ Briley engage in a conversation about various aspects of the roofing business. They begin by discussing a severe roof leak in an old house that necessitated a substantial $100,000 repair job, highlighting the challenges faced by homeowners when dealing with roofing issues. The conversation then snakes into lead generation and pre-qu...

In this week's chat on Big Roofs Episode 3 AJ Briley and John DeLaurier start by sharing strategies for maintaining business productivity during the roofing industry's off-season. John DeLaurier focuses on a $57,000 roofing project and suggests reaching out to clients and pre-booking appointments to counter the seasonal slowdown. In contrast, AJ Briley highlights the importance of rebrandi...

In Big Roof's Podcast Episode 2, hosts John DeLaurier and AJ Briley dive into a wide range of topics related to business and personal values. They begin by discussing their motivations in business, highlighting the importance of providing for their families and making a positive impact on the world. Both speakers emphasize the value of personal freedom and autonomy in their work, allowing them...

In the first episode of the Big Roofs Podcast with co-founders of ProLine, AJ Briley and John DeLaurier, they explore several key topics related to the roofing industry. John DeLaurier starts by sharing insights into the challenges and profitability of residential roofing jobs, particularly highlighting a $146,000 project in Georgia. He discusses the limitations of using slate roofing in certain r...