BeyondMeasure by Burke, Inc.

Episode Five Is Here! Activating ADVOCACY — The Purpose, Belief, and Power to Move Brands Forward in Burke’s Relevance + Momentum Series.   In our series finale, hosts ⁠⁠⁠⁠Jeremy Cochran, PsyD⁠⁠⁠⁠ and ⁠⁠⁠⁠KelseySchmeckpeper⁠⁠⁠⁠ turn to ADVOCACY, the dimension of Relevance + Momentum that reflects what brands stand for, how clearly they express their beliefs, and whether consumers see them taking m...

Episode Four Is Here! Unlocking VIBRANCY — The Energy Behind Brand Momentum in Burke’s Relevance + Momentum Series.   In this episode, hosts ⁠⁠⁠Jeremy Cochran, PsyD⁠⁠⁠ and ⁠⁠⁠KelseySchmeckpeper⁠⁠⁠ dive into VIBRANCY — the dimension of Relevance + Momentum that captures how alive , active , and forward-moving a brand feels.    Vibrancy is the buzz consumers feel when a brand seems innovative, visib...

What does it really mean to lead with humanity in a world defined by rapid change? In this inspiring episode, host  Troy Geesaman  sits down with  Tara Marotti , President & CEO of Burke, Inc., for a candid conversation about the leadership philosophy shaping Burke’s next chapter. Drawing on Troy’s Humanity-Centered Leadership framework—rooted in  humility, compassion, grace, and hope —Tara re...

Episode Three Is Here! Understanding PRESENCE — The Foundation of Brand Strength in Burke’s Relevance + Momentum Series   In this episode, hosts ⁠⁠Jeremy Cochran, PsyD⁠⁠ and ⁠⁠KelseySchmeckpeper⁠⁠ unpack PRESENCE — the dimension of Relevance + Momentum that answers the fundamental question: How well do people know your brand? Presence is much more than awareness. It’s about memory, recall, conside...

Episode Two Is Here! Exploring DISTINCTION — A New Installment of Burke’s Relevance + Momentum Series   In this episode, hosts ⁠Jeremy Cochran, PsyD⁠ and ⁠KelseySchmeckpeper⁠ shift the spotlight to DISTINCTION—the dimension of Relevance + Momentum that reveals why a brand stands out and why consumers choose it.    Distinction is more than being different. It’s about being different in a way that m...

Introducing Relevance + Momentum — A Special Series of Burke's BeyondMeasure Podcast.   In this first episode, hosts Jeremy Cochran, PsyD and KelseySchmeckpeper dive into AFFINITY—one of the five dimensions of our Brand Strength philosophy, Relevance + Momentum.   Affinity is all about connection—the trust, understanding, and emotional resonance that keep consumers loyal and engaged. Jeremy an...

Introducing Relevance + Momentum — A Special Series of Burke's BeyondMeasure Podcast! Jeremy Cochran, PsyD and Kelsey Schmeckpeper share more on Burke's Brand Strength philosophy. They'll highlight a new dimention of the Relevance + Momentum framework with biweekly episodes starting next week! Listen in for a sneak peak on what they will be sharing over the coming weeks — and stay tuned to dive in...

In this episode of  Beyond Measure , Mike Deinlein, VP, CX Solutions , and Christie Reckman, SVP, Client Services , explore how generative AI can be more than just a data tool—it can act as a valuable partner in the design thinking process. Mike and Christie share their experience leading a hands-on client workshop, where AI was applied across each stage of the design thinking process: empathizing...

In this episode of Beyond Measure , Eric Scheer and Mike Deinlein explore one of the toughest challenges facing modern businesses: aligning marketing and customer experience (CX). While marketing sets the promise, CX delivers on it, but too often these teams operate in silos, leading to brand misalignment, customer disappointment, and lost growth opportunities.   Reprising their Quirk's NYC pr...

Host Tara Wiley (VP, Client Services Manager) returns with Kendall Nash (SVP, Client Services) for Part Two of their thoughtful conversation on the evolving relationship between human intuition and AI in qualitative research. Building on themes from Part One, Kendall and Tara dive into Burke’s five pillars of exceptional qual—honest, authentic, deep, detailed, and relevant—and share how the team d...

Join host Tara Wiley (VP, Client Services Manager) as she sits down with Kendall Nash (SVP, Client Services) – curious researcher, educator, and global speaker – for a lively and candid conversation exploring the balance between human insight and artificial intelligence in qualitative research. In this first installment of our two-part series, Kendall shares highlights from her ESOMAR Congress tal...

Can understanding consumer autopilot unlock your brand's potential? Join Jeremy Cochran, Research & Development Manager at Burke, and Angela Jones, Senior Strategist with Seed Strategy, as they delve into the fascinating world of consumer decision-making and behavioral science! In this episode, Jeremy and Angela explore why consumers often make decisions on autopilot and how brands can bre...

Can a more strategic collaboration unlock your next big breakthrough? Join James Sorensen, SVP – Client Services, and Steve Paljieg, VP – Innovation, as they share how Burke leverages both research and innovation practices to drive impactful business solutions! This episode will explore how Burke connects forward-thinking innovation with established research methods to activate deeper insights. Ja...

Join Eric Scheer, President & Chief Strategy Officer at Seed Strategy, and Dr. Jeremy Cochran, Research & Development Manager at Burke, Inc., as they share how to best navigate the complexities of corporate advocacy!    They’ll discuss recommendations for promoting causes that align with your brand’s purpose while also supporting business goals. Discover six key strategies to amplify your...

Burke recently conducted a study to gain deeper insights into an often-overlooked, yet rapidly growing, demographic – Millennial Millionaires (MM).   Join Fred Gaudios (VP, Client Services) as he discusses key insights from this research with host John Thomas (CCO).   Why study Millennial Millionaires? Over 600,000 MM in the US in 2019 – likely a much larger group today May differ from traditional...

Join Zach Mullen and Joseph Dickens, two of Burke’s qualitative research experts, as they explore the potential of leveraging AI. Gain insight into AI’s current value and its future possibilities for qualitative research. Hear about their ongoing experiments, the positive impacts AI can have – as well as any potential concerns, and their expectations for this evolving landscape. Thanks for listeni...

Join Thania Farrar, SVP Corporate Innovation, and Eric Scheer, President & Chief Strategy Officer at Seed Strategy, as they discuss Burke’s fresh approach to evaluating brand strength! Discover how Burke’s R&D team created a modern framework to measure the power of a brand based on two essential factors: Relevance (how well a brand connects with consumers) and Momentum (whether consumers p...

Join John Thomas, Chief Client Officer, as he connects with CX expert Mike Deinlein, to discuss how to use explanatory AI for KDA Segmentation. Discover how this newer approach to Key Drivers Analysis goes beyond typical aggregate results, helping you address the unique needs and individuality of your customers. Explore more on this topic with Mike in his BeyondMeasure article linked below! Segmen...

Join Michael Laux, SVP in Client Services, as he introduces results of a recent segmentation project, revealing an in-depth look at how runners’ unique perspectives and motivations impact their race experience. Conducted in partnership with Pig Works (Cincinnati’s Flying Pig Marathon) and Xavier University, Michael – with colleagues Flannery Higgins and Doug Olberding – highlights how this breakth...

Join John Thomas, SVP & Head of Client Services, as he connects with two of Burke’s sampling experts, Elissa Wood and Brad Franz.  This insightful conversation explores the current industry challenges regarding sample quality and data integrity, and how you can address and overcome these challenges.  In addition, Elissa & Brad will share their perspective on how compani...

Cherri and Corey chat with Jane Fischer—improv comic and cofounder of The Unexpected Guests Improv Comedy Group in Jamestown, NY. Their entertaining discussion dives into the insight-provoking power of humor and how exaggeration, unexpected connections and embracing the power of “silly” can lead to inspiring insight discoveries and compelling ways to express those insights to others. At the end of...

Corey and Cherri talk with Peter Nason–an accomplished actor, director, and award-winning theatre teacher–about the power of stepping inside the shoes and into the lives of others. Through directing, writing, and teaching theater and filmmaking, Peter shares his unique view of practicing and guiding others to experience empathy. Peter knows the power of insight-provoking questions, and he has a gr...

Corey & Cherri talk with Frank Prince, a master at seeing the details of human behavior. Learn about his unique career path and his study of people, patterns and behaviors. Frank shares how the brain works on both a conscious and unconscious level, and how we can all become more keen observers. Please subscribe to be notified of future episodes of Burke’s BeyondMeasure. To learn more about Bur...

Corey & Cherri talk with Linda Peterman, LMHC, a couple’s counselor, collaborative divorce mediator and an expert in the habit of “seeking tensions and resolving them” in the quest for insights into healthier, happier relationships. Have you ever wondered what happens in couples counseling? What the 3R’s are in discussing relationships? Or why people are “hard wired” to resist change? Linda sh...

Join Cherri Prince EVP, Head of Growth at Seed Strategy (a Burke company) and Corey Beilstein, SVP Research and Behavior Design, over the next seven episodes of Burke’s BeyondMeasure podcast as they focus on the 7 Habits of Highly Insightful People . In this episode, Cherri Prince and Corey Beilstein talk to Grammy and Emmy-nominated musician, film composer and songwriter Peter Himmelman. Peter is...