Jay Goninen
Beyond the Wrench
How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, Co-Founder & President of WrenchWay, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward. The Beyond the Wrench Podcast is powered by WrenchWay.
Where to listen?
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Episodes
The Walser Way: Part 1 29.01.2025 1:05:41
For the first time, we took the Beyond the Wrench Podcast live on social media with our friends at Walser Automotive Group . In this episode, we explore how Walser has earned its reputation as one of the nation’s top dealership employers. We dive into their “People Strategy,” how they engage technicians in community recruitment, and how they create clear career paths for technicians. Stay tuned—pa...
WrenchWay 2024 Year in Review 22.01.2025 1:05:25
WrenchWay Co-Founders, Jay Goninen and Mark Wilson, reflect on 2024, sharing highlights, challenges, and what’s to come in 2025. They discuss proud moments, lessons learned, and future plans—all while focusing on WrenchWay’s mission to promote and improve technician careers. View the view version of the podcast on YouTube About Our Guest: Mark Wilson Co-Founder & CEO, WrenchWay mark@wrenchway....
Shaping Collision Careers Through Mentorship 15.01.2025 59:45
Max Sorensen, Senior Vice President of Operations at Caliber discusses the critical role mentorship and structure play in shaping successful auto collision technicians. He shares insights on Caliber’s Technician Apprentice Program (TAP), the rise of female apprentices, and how a bad mentor can derail careers. View the view version of the podcast on YouTube About Our Guest: Max Sorensen Senior Vice...
Breaking Down Barriers in the Diesel Industry 08.01.2025 58:45
Jessica McAllister, Lead Technician, shares insights on attracting young technicians to the industry. As a young technician herself, she talks about the challenges of breaking into the diesel and trucking fields, the power of a great mentor, staying positive despite industry negativity, and offers three key tips for young technicians to kickstart their careers. View the view version of the podcast...
Best of 2024: Evolution of Women in the Shop (Replay) 01.01.2025 1:03:57
To celebrate the holiday season and the new year, we thought it’d be fun to reshare an exciting episode from earlier this year. In this episode, Bogi Lateiner, a master technician with over 20 years of experience and the host of All Girls Garage on MotorTrend, shares her unique perspective on the challenges women face in the shop. She also highlights the significant impact that respect for technic...
Best of 2024: Shop Leadership & Management Advice (Replay) 25.12.2024 1:01:48
To kick off the holiday season, we thought it’d be fun to reshare an exciting episode from earlier this year. In this episode throwback, John Spence, one of the top business experts in the world, author, CEO, and speaker, offers key leadership and management advice. He covers the elements of a good culture, the importance of caring for your people, and the impact that keeping toxic high-performing...
2025 Voice of Technician Survey Results 18.12.2024 1:02:28
Leaders from WrenchWay and ASE dive into the findings of the 2025 Voice of Technician Report. We discuss what technicians want from employers, preferred work schedules, desired pay structures, and more. We also compare the results with last year’s survey and share our thoughts on some surprising stats! Download the 2025 Voice of Technician Report About Our Guests: George Arrants Vice President, AS...
Climbing the Ranks in the Shop 11.12.2024 1:05:50
Brandon Ludwikowski, Co-Owner of Midwest Performance Cars, joins us to share his journey in automotive and as a flat rate technician. With strong shop leadership, a good shop fit, a positive attitude, and a desire to learn, Brandon's story is an inspiring example of what it really means to "work your way up" in the industry. View the view version of the podcast on YouTube About Our...
NHRA Driver Helping to Attract Technicians 04.12.2024 1:06:37
Energetic NHRA Pro Stock Motorcycle Driver, Steve Johnson, makes his first appearance on Beyond the Wrench. After starting as an auto technician, Steve founded the BAT-man (Be A Technician) Scholarship to help break down barriers and attract more technicians to the industry. In this episode, he also shares tips on building your brand and takes us through his early racing years. Learn more or apply...
Relationship-Driven Culture 27.11.2024 1:01:44
Tim Winkeler, President & CEO of VIP Tires & Service, joins us to discuss how they prioritize relationships in building their shop culture. VIP Tires & Service has used staff feedback to drive improvements, learning valuable lessons along the way. These include the power of feedback, the importance of closing the feedback loop, and focusing on long-term company health. View the view ve...
ASE & WrenchWay Partner to Enhance School Assist 13.11.2024 1:03:04
In this recorded webinar, Jay Goninen and Mark Wilson, Co-Founders of WrenchWay, are joined by ASE President & CEO, Dave Johnson, to announce a new partnership with School Assist, the online platform that connects schools with industry. They discuss new product features, the growth of School Assist, and the progressive ASE and WrenchWay partnership. Referenced Materials: School Assist Webinar...
Career Advice for Aspiring Technicians 06.11.2024 1:13:49
As a former technician, Larry Hourcle is now an Academy Instructor at the National Automobile Dealers Association (NADA) and a valuable voice for dealerships seeking growth. This episode explores Larry’s career transition, the importance of technician development, setting the right tone at the shop, and key career advice for technicians. View the video podcast on YouTube About Our Guest: Larry Hou...
Engaging Young Minds in Diesel 30.10.2024 1:00:52
Ray Clark, Director of Training and Development for Truck Country and Stoops Freightliner, shares insights on the industry's need to collaborate with schools. He emphasizes the importance of building relationships with students starting in middle school, discusses challenges in getting counselors to advocate for the trades, and highlights key elements for conducting effective advisory committ...
Bridging the Auto & Truck Skills Gap 23.10.2024 1:02:45
Brent Kindred, Vice President of The Wisconsin Automobile & Truck Dealers Association (WATDA) Foundation, addresses the status of the technician shortage and stresses the importance of industry involvement with schools to help fill the gap. He shares how the WATDA Foundation provides scholarships and summer camps for middle school students to ignite interest in auto and diesel careers. View th...
Building Student Connections in Talent Acquisition 16.10.2024 1:08:02
Nick Stafford, Talent Acquisition Lead at JX Truck Center, strives to serve each person he meets in their career journey. He emphasizes the importance of building relationships with students during the recruitment process, explains why the traditional “hard sell” recruiting approach is outdated, and shares insights on the growing number of sponsored students. View the video podcast on YouTube Abou...
Future of Independent Collision Shops 09.10.2024 55:39
Cole Strandberg, Managing Director at Focus Investment Banking and Host of the Collision Vision Podcast, discusses three future growth options for single-location shops. He highlights helpful Small Business Administration (SBA) resources and examines opportunities arising from retiring boomer shop owners. View the video podcast on YouTube About Our Guest: Cole Strandberg Managing Director, Focus I...
Advances in Auto Body 02.10.2024 1:06:35
Jason Garfoot, Global Portfolio Manager at 3M, started by custom painting motorcycle helmets for friends, which sparked his passion for the body and paint industry. Now at 3M, he is exploring “the science of why,” and gathering insights from forward-thinking industry leaders to continue to drive progress. View the video podcast on YouTube About Our Guest: Jason Garfoot Global Portfolio Manager, 3M...
Inspiring the Next Gen of Technicians 25.09.2024 1:06:04
Ryan Marrinan, Body Repair Trainer at the 3M Collision Repair Academy, began as a technician. Now, he helps shape future technicians by inspiring young people about automotive technology—explaining the “why” behind engineers’ designs and teaching technicians of all experience levels. View the video podcast on YouTube About Our Guest: Ryan Marrinan Body Repair Trainer, 3M Collision Repair Academy r...
Customer Care in the Service Drive 18.09.2024 1:10:59
Deron Lundgren, Zone Retailer Aftersales Manager at Subaru of America, shares strategies for improving customer relationships and driving new business. He discusses techniques such as evaluating inbound calls, using role-playing for team coaching, and conducting clear communication with customers to enhance the service experience. View the video podcast on YouTube About Our Guest: Deron Lundgren Z...
Understanding ADAS 11.09.2024 1:11:25
Jay "Joern" Aebert, Master Technician, breaks down Advanced Driver Assistance Systems (ADAS)—simplifying everything from setting up ADAS in your shop and mastering the core knowledge needed to operate the technology, to creating the ideal space and environment for repairs. View the video podcast on YouTube About Our Guest: Jay Aebert Master Technician Connect with Jay on LinkedIn About O...
Making Technician Training Accessible 04.09.2024 59:46
David Boyes, President of Today’s Class, joins us to discuss how their company has made training more accessible for today’s technicians. Today’s Class focuses on the automotive aftermarket by creating personalized learning paths, adapting to ongoing industry advancements, and offering concise lessons that users can easily retain and build upon. View the video podcast on YouTube About Our Guest: D...
Understanding Dealership Financials 28.08.2024 1:03:11
From valet to Dealership Academy Instructor at the National Automobile Dealers Association (NADA), Jim O'Donnell joins us to discuss financial management in a dealership. He highlights how 40-60% of gross profit comes from the fixed ops department, but it rarely gets the attention it deserves. Jim emphasizes the importance of focusing on fixed ops and offers tips for communicating financial i...
Fostering Real Connections with Auto Schools 21.08.2024 1:06:31
Mike Wiant, Regional Sales Representative at Shelby American, is a catalyst in the auto industry, driven by a passion for inspiring students and engaging with local schools. From initiating exciting events like, "Drive a Shelby to School Day" and “AutoBlast,” Mike is dedicated to getting students excited about careers in the auto profession. His efforts also support schools and help fost...
Master Technician Pays it Forward with Positivity 14.08.2024 1:02:05
As an ASE Master Automotive Technician, Robert Solei's positive attitude and happiness are contagious both in the shop and throughout this episode. He walks us through his career, highlighting his early years as an automotive technician, discussing a life-changing event that shaped his outlook today, and sharing his honest opinion on the flat rate pay system. View the video podcast on YouTube...
Leading with Shop Values 07.08.2024 1:07:07
Bruce Spencer, Owner of Walt Eger’s Service Center, shares his journey from corporate life to shop ownership. He emphasizes the importance of hiring a COO, living by the shop's values, fostering friendly competition among technicians, and maintaining the right level of profit transparency with his team. View the video podcast on YouTube About Our Guest: Bruce Spencer Owner, Walt Eger’s Servic...
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