Jay Goninen
Beyond the Wrench
How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, Co-Founder & President of WrenchWay, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward. The Beyond the Wrench Podcast is powered by WrenchWay.
Be sure to visit the podcast's website and support the creator: wrenchway.com
Where to listen?
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Episodes
Growing the Auto Industry Funnel: Recruiting, Training, & Inspiring the Next Gen 22.04.2026 59:03
Justin Allen has been in the automotive industry since 1998—and now, as a Regional Field Trainer for Hunter Engineering Company, his passion is training the next generation of technicians. In this episode, Justin breaks down how he got his start under the hood with his dad, tips for technicians that want to sharpen their skills with training, and how the industry needs to change its attitude towar...
Technician Happiness Starts the Moment They Walk In 15.04.2026 1:10:11
Marco Zwanenburg, Aftersales Consultant at New Drive Consulting, joins us to be a voice for technicians in this people-first industry. He shares how shops can create a strong first impression from day one, why appreciation has to go beyond pay, and how holding onto the wrong people can quietly damage shop culture. Watch the video podcast on YouTube About the Episode Host: Jay Goninen, WrenchWay ,...
Women Supporting Women in Auto 08.04.2026 1:02:47
Tiffany Scherado, Owner of Lifetime Transmissions and Facilitator of Amazing Women in Automotive (AWiA), joins us to share how AWiA is building a powerful community for women in the industry. Tiffany talks about what’s new since her last appearance on the podcast, what makes the AWiA retreat so impactful, and how being part of the group has helped her grow as both a leader and a person. Watch the...
How Gear Her Up Is Opening Doors for Women in Auto 01.04.2026 1:06:39
Jason Kerstetter, Co-Founder of the Gear Her Up Foundation, joins us to share how he’s creating opportunities for young women in automotive. Inspired by his daughter learning to work on her own car, Jason explains how the 12-week program teaches hands-on skills and helps break down barriers in the industry. Watch the video podcast on YouTube About the Episode Host: Jay Goninen, WrenchWay , jayg@wr...
5 Steps to Train and Retain New Technicians 25.03.2026 1:08:02
Donald Favors, Auto Tech Instructor at Lowell High School, joins us to talk about the five steps he developed for technician retention in his “Pathway to Retention” program. In the episode, he walks through each step in detail—from connecting with local schools to providing technicians with financial education—and shares his journey from working in the automotive industry to transitioning into edu...
Motivating Students & Helping Them Succeed 18.03.2026 1:03:18
Gerrot Jacobson, Automotive Instructor at Hawkeye Community College, joins us to talk about how he challenges and motivates students in the classroom every day—giving them a safe place to fail so they can learn, grow, and keep moving forward! He also shares his path into the automotive industry and why it’s so important for shops to show up and build relationships with their local schools. Watch t...
Simulating a Flat Rate Pay Plan in the Classroom 11.03.2026 1:00:58
David Kocher, Automotive Instructor at Kirkland Ranch Academy of Innovation, joins us to explain how he introduced a simulated flat rate pay plan to help students understand how flat rate works early in their careers. David walks us through his background, the ins and outs of the incentive-based system he’s developing for his class, and how students are responding to the experience. Watch the vide...
Second Generation Shop Ownership 04.03.2026 1:06:33
Brad Templin, COO at Scott's U-Save Tires & Auto Repair, discusses his journey into second generation shop ownership and what the transition looked like taking over his family’s business. He shares why he chose not to take the easy path back into the industry, the importance of proper succession planning, and why owners must continue growing themselves to help their business and people re...
Mentorship is the Beginning of Leadership 25.02.2026 1:04:09
Dwayne Myers, CEO of Dynamic Automotive, discusses why mentorship is the foundation of leadership and how his team focuses on growing their own technicians through a structured apprenticeship program. From investing in local schools to intentionally developing and nurturing talent, he explains why this approach is key to addressing the technician shortage. Watch the video on YouTube here About the...
What 5,500 Technicians Really Think About the Industry 18.02.2026 1:07:51
In this recorded webinar, WrenchWay leaders Mark Wilson and Jay Goninen, along with Dave Johnson from ASE, share highlights from the 2026 Voice of Technician Survey. Based on more than 5,500 responses across the automotive and diesel industries, they discuss what technicians value most. Watch the video and follow the slides here About the Episode Host: Jay Goninen, WrenchWay , jayg@wrenchway.com G...
Training & Developing Young Technicians 11.02.2026 1:01:41
Cindy Barlow, Director of Industry Relations at WyoTech, joins us to talk about how, as an industry, we’ve neglected training young and entry-level technicians. In this episode, she discusses how shops can better support and develop young talent, why early exposure helps students decide if the industry is the right fit, and how fundamentals, soft skills, and early training are essential to improvi...
Building Better Collision Technicians in the Classroom 04.02.2026 1:03:39
Jessica Weaver, Auto Body Collision Technology Instructor at Dakota County Technical College, shares how adapting to different learning styles, using visuals, and hands-on play can make a real impact in the collision repair classroom. She explains what it means to truly meet students where they’re at, how she keeps up with rapidly changing vehicle technology as an instructor, and why educators sho...
Bonus Episode: Inside Alliant Power’s Capital Reman Acquisition 30.01.2026 30:18
Jeff DeCarlis, Vice President of Sales & Marketing at Alliant Power, joins us live from HDAW in Texas to share a major announcement: Alliant Power has acquired Capital Reman. In this episode, Jeff walks through the strategy behind the move, how the team is being integrated, and how the new distribution model delivers a “total package” that helps shops reduce downtime, turn bays faster, and imp...
From Heartbreak to Hands-On Apprenticeships 28.01.2026 1:03:36
Renee Crisler, Owner and Founder of the Reilly Crisler Jumpstart Memorial Fund, joins us to share how she turned the loss of her son into a mission to help other “Reillys” explore careers in the skilled trades. She shares Reilly’s story, the purpose behind the fund, what Draft Day looks like, and how others can get involved. Check out the full video version of the podcast on YouTube! About the Epi...
ASE Connects: Building the Technician Workforce Together 21.01.2026 1:03:27
Jay Goninen and Mark Wilson from WrenchWay, along with Dave Johnson from ASE, share an inside look at ASE Connects—a new community designed to strengthen the technician workforce. In this recorded webinar, they cover what ASE Connects is, how it connects shops and schools, plans to bring every school onto the platform, and an overview of the new Industry Data Exchange. View the slides & watch...
Why Retention in Automotive Starts With People 14.01.2026 1:05:08
Eric Wagner, automotive professional, joins the podcast to talk about why the auto industry must shift from a numbers-driven mindset to a true people business in order to attract and retain our talent. Throughout the episode, Eric discusses the role leadership plays in attracting and retaining technicians, why managers need to truly know their people, and what it takes to bring new talent into the...
From Technician to Filmmaker Spreading Positivity 07.01.2026 57:52
Keith Smith, writer and visual storyteller of Straight Up Living, shares how he turned his ability to speak “technician” into spreading positivity in the automotive industry through his short film “From Bay Floors to Backroads.” In this episode, Keith walks us through his career as a technician, how he dove into filmmaking, and why he felt compelled to create uplifting visual content in an industr...
What’s Ahead for WrenchWay in 2026 31.12.2025 1:01:18
Mark Wilson, Co-Founder & CEO of WrenchWay, joins us to recap 2025 and share what’s ahead for WrenchWay in 2026. They discuss the growing partnership with ASE and the launch of ASE Connects, efforts to collect better technician data, and key wins and losses from the past year. Check out the full video version of the podcast on YouTube! About the Episode Host: Jay Goninen, WrenchWay , jayg@wren...
How Racing Legends Inspire Future Technicians 17.12.2025 1:03:16
Steve Johnson and Larry Dixon Jr., legendary drag racers, join us to share their paths in racing and how they’re helping inspire the next generation of automotive enthusiasts and technicians. During the episode, Steve and Larry share their racing journeys, why everyone in life needs mentors, and how the BAT-man Scholarship supports future technicians. Check out the full video version of the podcas...
Proactively Growing the Industry’s Technician Pipeline 10.12.2025 1:04:26
Lew Olivier, Director of Outreach at the MN State Transportation Center of Excellence, joins us to discuss growing the next generation of technicians. Lew explains how events like Nitro-X spark student interest in technical careers, what shops can do as a first step to get involved with schools, and how small actions today can have a lasting impact on the technician workforce. Check out the full v...
Raising the Standards & Respect for the Repair Industry 03.12.2025 1:02:40
Ryan Kooiman, Director of Training at Standard Motor Products, joins us to talk about banding together to raise the professional standards in the repair industry. He covers the balance between technical curiosity and shop profitability, the importance of credentials like ASEs, and why mentorship is better for the industry than making young techs learn “the hard way." Check out the full video...
Taking Technical Skills Beyond the Bay 26.11.2025 1:02:41
John Melendez, Owner of JDM Collision, discusses the immense value of carrying technical skills into management and other industry roles. He covers his evolution from technician to industry leader, the lasting impact of effective mentorship on the next generation, and how leveraging certifications directly drives higher pay. Check out the full video version of the podcast on YouTube! About the Epi...
Building Trust Between Shops & Customers 19.11.2025 59:38
Marc Poulsen, National Accounts Manager, shares how AutoNet TV helps shops build trust with customers and why it’s essential. Learn why showcasing ASE-certified technicians matters, the public’s misconceptions about the technician role, and the challenges of explaining maintenance and complex repairs to customers. Check out the full video version of the podcast on YouTube! About the Episode Host:...
Building Future Technicians with Tom Wood University 12.11.2025 59:59
Bill Demaree and Aaron Blount join us to share how Tom Wood University brings high school students into the dealership for hands-on automotive learning. They discuss the “why” behind the program, the importance of ownership support in building a marketplace of future technicians, and how they structure the curriculum to prepare students for real-world success in the industry. Check out the full vi...
Who Is Jay Goninen? The Man Behind Beyond the Wrench 05.11.2025 49:08
In this special episode, the tables turn as Beyond the Wrench host Jay Goninen takes the hot seat! Guest host and longtime friend Josh Arnold, a technician himself, interviews Jay about his roots in the family auto shop, the journey to co-founding WrenchWay, and his favorite memories from the last five years of hosting Beyond the Wrench. Check out the full video version of the podcast on YouTube!...
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