Jay Goninen

Beyond the Wrench

Leisure EN ↓ 340 episodes

How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, Co-Founder & President of WrenchWay, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward. The Beyond the Wrench Podcast is powered by WrenchWay.

Be sure to visit the podcast's website and support the creator: wrenchway.com

Author

Jay Goninen

Episodes

Becoming a Great Mentor ft. Beth Rutter 13.07.2022 1:01:42

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Beth Rutter, President, E.A Rutter Management Consulting. Beth explains how to become a good leader, how people learn and what makes them different, and she gives advice on mentorsh...

The Impact of a Great Mentor ft. Marshall Sheldon 05.07.2022 49:26

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Marshall Sheldon, Diesel Technician, Murphy-Hoffman Company. Marshall shares with us his experience as a mentor, characteristics of a great mentor, and how mentorship allows technic...

Student Journey in Automotive ft. Caroline Daley 29.06.2022 53:47

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Caroline Daley, Engineering Student, University of South Florida. Caroline gives us details about her experience in the automotive industry, misconceptions of the industry, the impo...

Shop Leadership ft. Lucas Underwood 22.06.2022 1:00:44

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Lucas Underwood, President, L&N Performance Auto Repair. Lucas shares with us stories from his experience as a shop owner, common problems found in leadership, and what makes so...

Safety First ft. Charlie Ayers 15.06.2022 53:04

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week's episode of Beyond the Wrench, we are joined by Charlie Ayers, President, Coordinating Committee For Automotive Repair (CCAR). Jay and Charlie discuss how shops can understand and not fear OSHA, the importance of safety trai...

Building Good Teams ft. John Spence 08.06.2022 57:49

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by John Spence, Business Advisor and Author. John shares with us what employees are looking for in a job, how to build a strong team, and the characteristics of a great leader. Resourc...

Perception of Shops in Schools ft. Allie Libby and Linda Murray 01.06.2022 54:17

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Alle Libby, School Counselor, Merrill High School and Linda Murray, Youth Apprenticeship Advisor, Merrill High School. Allie and Linda share with us how the perception of working in...

Qualities of a Good Student ft. Aaron Picozzi 25.05.2022 54:45

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Aaron Picozzi, President, American Diesel Training Centers. Aaron provides us with great insight on what qualities make a great performer. Aaron talks about how to find quality peop...

Perspective of a Young Tech ft. Madelynn Vant Hoff 18.05.2022 53:17

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Madelynn Vant Hoff, Automotive Technician, Don Miller Subaru East. Madelynn talks about her experience as a young female joining the industry, what drove her to the industry, and th...

More Profitability, Less Work ft. Mary Kelly 11.05.2022 54:20

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Mary Kelly, Event Leadership Economist, Productive Leaders. Mary shares with us advice on asking for testimonials, how to find quality employees, the importance of having a vision,...

Tackling the Technician Shortage ft. Jason Olinger 04.05.2022 1:04:12

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Jason Olinger, Automotive Technician, Gwatney Chevrolet. Jason shares with us his insight on why there is a technician shortage, solutions to help fight the technician shortage, and...

Shop Mindset ft. Kim Hickey 27.04.2022 1:00:23

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week's episode of Beyond the Wrench, we are joined by Kim Hickey, Management Consultant & Coach, Automotive Training Institute. Kim shares with us how to change a shop's mindset, the struggle shops are facing to find tech...

Technician Interview Tips ft. Garrick Weaver 20.04.2022 48:48

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Garrick Weaver, Human Resources Director, Penn Power. Garrick shares with us interview tips for technicians, asking questions in an interview, and the importance of technician train...

Marketing for Shops ft. Nick Adams 13.04.2022 56:28

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Nick Adams, Managing Director, Dieselmatic Digital Inc. We discuss how shops can show they are unique, common marketing mistakes seen in shops, and best practices to improve a shop&...

Value of Associations for Shops, Carolyn Coquillette 06.04.2022 59:53

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Carolyn Coquillette, President of Automotive Service Councils of California (ASCCA) and CEO of ShopWare. Carolyn gives us the inside scoop on how she became president of ASCCA, the...

How to Protect Your Shop from Illegitimate Credit Card Chargebacks ft. Tyler Kattre, Wind River Financial 30.03.2022 56:03

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Tyler Kattre, President, Wind River Financial. Tyler breaks down everything a shop needs to know about illegitimate credit card chargebacks. He explains common frustrations, how to...

Building Equal Relationships Between Schools and Shops ft. John Gardner & Josh Ellis, Chipola College/Tech Garage 23.03.2022 57:06

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by John Gardner and Josh Ellis who are automotive instructors at Chipola College. You may also know them as the TV hosts of Tech Garage! During the episode, we discuss all the details...

Barriers of Entry to Becoming a Technician ft. Eric Villa, Diesel Garage Foundation 16.03.2022 56:45

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Eric Villa, CEO & Founder, Diesel Garage Foundation. Eric shares with us some of the biggest barriers he sees for young people looking to join this industry and become an automo...

Marketing Advice for Repair Shops ft. Martin Morgan, Repair Shop Websites 09.03.2022 1:11:44

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Martin Morgan, General Manager, Repair Shop Websites. Martin discusses the relationship between marketing and recruiting. He explains common marketing mistakes shops make, how to ma...

How Dealerships Can Build Relationships with Schools ft. Marcus Hicks, Ford TPS Program 02.03.2022 57:49

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week's episode of Beyond the Wrench, we are joined by Marcus Hicks, Area Manager, Ford TPS Program to discuss how dealerships can build relationships with schools. He talks about students' perceptions of the industry, how we...

A Marketer's Guide to Recruiting ft. Sara Kerwin, WrenchWay 23.02.2022 52:43

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Sara Kerwin, Director of Marketing, WrenchWay. Sara shares how shops can get a leg up when recruiting technicians by thinking like a marketer. She talks about how to think outside t...

Boosting the Industry Through Social Media, ft. Chryssa Hunlock, California Truck Centers 16.02.2022 1:01:22

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Chryssa Hunlock, Service Manager, California Truck Centers. Chryssa shares with us how she became comfortable posting on social media, creating consistent content, and how she uses...

Social Media, Creating Content, & Working With Schools ft. Jeff Buckley, My Father’s Shop Certified Auto Repair 09.02.2022 1:01:02

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Jeff Buckley, Owner, My Father’s Shop Certified Auto Repair. Jeff is so passionate about the automotive industry and truly cares about the education and future of the automotive ind...

How to Build an Automotive/Diesel Program ft. Lindsey Trent, Ryder System Inc. 26.01.2022 51:52

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Lindsey Trent, Business and Customer Development Manager, Ryder System, Inc. Jay and Lindsey sit down to discuss how to build an automotive/diesel program in schools, creating a car...

Hiring High Performance People ft. Trip Bruce, Halmar Friesen Racing 19.01.2022 54:06

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Trip Bruce, General Manager, Halmar Friesen Racing as he shares with us amazing stories about his career and what he looks for when hiring top quality employees. Resources: Download...