Jay Goninen

Beyond the Wrench

Leisure EN ↓ 324 episodes

How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, Co-Founder & President of WrenchWay, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward. The Beyond the Wrench Podcast is powered by WrenchWay.

Author

Jay Goninen

Episodes

Building Equal Relationships Between Schools and Shops ft. John Gardner & Josh Ellis, Chipola College/Tech Garage 23.03.2022 57:06

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by John Gardner and Josh Ellis who are automotive instructors at Chipola College. You may also know them as the TV hosts of Tech Garage! During the episode, we discuss all the details...

Barriers of Entry to Becoming a Technician ft. Eric Villa, Diesel Garage Foundation 16.03.2022 56:45

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Eric Villa, CEO & Founder, Diesel Garage Foundation. Eric shares with us some of the biggest barriers he sees for young people looking to join this industry and become an automo...

Marketing Advice for Repair Shops ft. Martin Morgan, Repair Shop Websites 09.03.2022 1:11:44

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Martin Morgan, General Manager, Repair Shop Websites. Martin discusses the relationship between marketing and recruiting. He explains common marketing mistakes shops make, how to ma...

How Dealerships Can Build Relationships with Schools ft. Marcus Hicks, Ford TPS Program 02.03.2022 57:49

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week's episode of Beyond the Wrench, we are joined by Marcus Hicks, Area Manager, Ford TPS Program to discuss how dealerships can build relationships with schools. He talks about students' perceptions of the industry, how we...

A Marketer's Guide to Recruiting ft. Sara Kerwin, WrenchWay 23.02.2022 52:43

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Sara Kerwin, Director of Marketing, WrenchWay. Sara shares how shops can get a leg up when recruiting technicians by thinking like a marketer. She talks about how to think outside t...

Boosting the Industry Through Social Media, ft. Chryssa Hunlock, California Truck Centers 16.02.2022 1:01:22

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Chryssa Hunlock, Service Manager, California Truck Centers. Chryssa shares with us how she became comfortable posting on social media, creating consistent content, and how she uses...

Social Media, Creating Content, & Working With Schools ft. Jeff Buckley, My Father’s Shop Certified Auto Repair 09.02.2022 1:01:02

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Jeff Buckley, Owner, My Father’s Shop Certified Auto Repair. Jeff is so passionate about the automotive industry and truly cares about the education and future of the automotive ind...

How to Build an Automotive/Diesel Program ft. Lindsey Trent, Ryder System Inc. 26.01.2022 51:52

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Lindsey Trent, Business and Customer Development Manager, Ryder System, Inc. Jay and Lindsey sit down to discuss how to build an automotive/diesel program in schools, creating a car...

Hiring High Performance People ft. Trip Bruce, Halmar Friesen Racing 19.01.2022 54:06

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Trip Bruce, General Manager, Halmar Friesen Racing as he shares with us amazing stories about his career and what he looks for when hiring top quality employees. Resources: Download...

The Evolution of Automotive Service ft. Joel Milne, RepairSmith 12.01.2022 52:40

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are looking into the future of the automotive industry. We are joined by Joel Milne, Chief Executive Officer, RepairSmith to discuss what we can expect from the automotive industry, how we can ex...

The Power of Social Media ft. Dan Beakey, Colonial South Chrysler Jeep Dodge Ram 05.01.2022 56:18

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Dan Beakey, Service Manager, Colonial South Chrysler Jeep Dodge Ram to discuss how you can use social media to show what makes your shop different. We discuss the importance of iden...

WrenchWay 2021 Recap ft. Mark Wilson, WrenchWay 29.12.2021 43:09

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Mark Wilson, Co-Founder & CEO, WrenchWay, to recap what WrenchWay has learned and accomplished in 2021. In 2021, we’ve had a lot of success with Top Shops, Reverse Job Posts, Sc...

Getting Technical: Diagnostics with Tanner Brandt & Matt Fanslow 22.12.2021 1:14:32

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Tanner Brandt, President, Autodiag Clinic and Technical Trainer for Worldpac Training Institute and Matt Fanslow, Diagnostic Technician/Shop Manager, Riverside Automotive. We’re div...

Communication & Employee Retention ft. Brian Hebert, Toyota North America 15.12.2021 56:34

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Brian Hebert, Technical Service and Training Manager, Toyota North America. We discuss how having effective communication can lead to higher employee retention. Brain shares his ins...

Implementing a Successful Onboarding Program ft. Seth Thorson, Eurotech Automotive Repair 08.12.2021 57:13

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Seth Thorson, President, Eurotech Automotive Repair to learn how to build a successful onboarding program. Most shops have an onboarding program in place, but aren't always doi...

Why One Technician Changed Shops ft. Zach Espinosa, Automotive Technician 01.12.2021 54:33

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Zach Espinosa, Automotive Technician, Honda. We are discussing the main reason Zach left his former shop, the opportunities presented to him by his new employer, the different pay s...

Creative Ways Shops Can Engage Students, ft. Christen Battaglia, WrenchWay 24.11.2021 52:14

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Christen Battaglia, Director of Strategic Partnerships, WrenchWay to discuss creative ways to engage students. We are talking about how to stand out to students in the industry, how...

Keeping New Generations in the Industry ft. Rachel James, Northwestern Mutual 17.11.2021 56:56

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Rachel James, Financial Advisor, Northwestern Mutual. We are discussing everything it takes to become a great shop. We are covering topics including generational gaps in the industr...

Two Technicians, Two Different Industry Experiences ft. Kevin Bednarek and Ryan Windfeldt 10.11.2021 56:50

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are sitting down with Kevin Bednarek and Ryan Windfeldt to learn more about their (very different) industry experiences. Ryan is still in the automotive industry today working for a great shop, w...

Everything You Need to Know Before TechMission 2021 ft. Sara Kerwin, WrenchWay 03.11.2021 16:54

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench we are joined by Sara Kerwin, Director of Marketing , WrenchWay to discuss everything you need to know before TechMission 2021. We cover how TechMission started, the purpose of TechMission, topics of...

Using Augmented & Virtual Reality to Appeal to Younger Generations ft. Michael Carbenia, zSpace 27.10.2021 51:46

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week's episode of Beyond the Wrench we are joined by Michael Carbenia, Sr. Executive Director of Workforce, zSpace. Michael shares with us details about what zSpace is doing, how the industry is changing, how shops can take advant...

How Technicians Can Develop Strong Habits ft. Darin Damron, Jasper Engines & Transmissions 20.10.2021 1:04:06

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Darin Damron, SE Regional Vice President, Jasper Engines & Transmissions. Darin gives us great motivational insight on how to develop strong habits, stay consistent with your ha...

Building a Strong Process as a Shop Owner ft. Robert Blaes, Stang Auto Tech 13.10.2021 53:41

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we are joined by Robert Blaes, Owner, Stang Auto Tech. Robert shares with us how shops can find their mission and implement new ideas. We also discuss the importance of hiring the right person, buil...

The Relationship Between Parts and Service ft. Kaylee Felio, Parts Edge 06.10.2021 56:16

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the Wrench, we sit down with Kaylee Felio, Sales and Marketing Manager, Parts Edge to discuss the relationship between parts and service. We talk about what technicians need to understand about parts managers,...

Shop Management and Recruitment ft. Robert Auer, UPS 29.09.2021 51:03

Like the Beyond the Wrench podcast? Be sure to follow & rate us — whether on Apple Podcasts, Google Podcast, YouTube, or wherever you get your podcasts! In this week’s episode of Beyond the wrench, we are joined by Robert Auer, Fleet Manager, UPS. Robert gives us great insight as we cover many topics including: How to build stability in a shop, employee retention, managing different personalit...