Beyond The Tools

What does your online presence say about your business? The impression you give to prospective customers on social media is just as important as the ones you give in real life. However, many small business owners fail to maintain a consistent and professional presence online and it can hurt their companies. In today’s episode, Krystal brings some "tough love" in the form of tips for ensuring your...

On today’s show, we interview Jess Chapman of ethree Consulting who shares with us her distilled wisdom on hiring and retaining the right people within the construction industry during a labour shortage. Particularly, you will learn how to protect your company culture even as you scale your business to the next level. As an experienced consultant, Jess has observed up close the difficulties that o...

Worried about attrition and the ripple effect that losing a key team member can have on your small business? Losing a key team member is always difficult. But it need not be stressful. Krystal is recording this show just after her trusted Facebook ads specialist informed her about her decision to quit. Seven years back, when Krystal had started her business, losing a key team member would send her...

How can home contractors leverage social media to scale and grow their business? In today’s show, Krystal talks to Krista Pippy, Part Owner and Director of Sales and Designs, Dream Kitchens and Renovations. Krista gives us a peek into her social media strategy as she discusses her “Kitchen Talk” video series and new book, Beyond Design: Complete Kitchens, now available on Amazon. Posting great con...

Are you doing all your lead follow-up manually? Manually following up on leads is exhausting. But for your business to thrive, you must be available to your current clients, your team and to new leads coming in. It’s exciting to have leads coming in once your paid ads are up and running. But, do you have systems in place to manage all your leads? In today’s show, Krystal shares how using marketing...

The biggest mistake that marketers make is that they give up too early. In today’s show, Krystal shares how patience and persistence helped her set up a profitable Facebook campaign that allowed her to expand her business beyond her local market. Krystal is a digital marketer and Facebook ads expert with a significant client base in her hometown. Last November, she started running an ads campaign...

If you have primarily relied on word-of-mouth marketing and have shied away from running paid ads till now, you are missing a massive opportunity to take your business to the next level. Paid advertising is the only truly dependable source of new potential customers. On today’s show, Krystal not only dives deeper into running traffic but also reveals the pros and cons of the two most popular adver...

Are you sick of competing on price? Do you feel like you’re only attracting tire kickers? It can be frustrating to keep having to drop your price to get the job, and oftentimes you feel like you’re getting further and further away from your goals. In today’s show, Krystal shares how you can leverage Facebook ads to position yourself as a leader in your local market and attract the right kind of le...

In today’s short but powerful solo, you will get some great tips on how to scale up your business to another level. Drawing from her recent interview with Ryan Peyton, Krystal shares how many businesses fail to establish the systems and processes that are necessary for delegating out your non-core tasks. She shares her own experience with her ad agency and reveals how she has moved away from build...

In today’s show, Krystal interviews Ryan Peyton, owner of Property Projects Limited. Property Projects provides complete turnkey renovation projects in Newfoundland and Labrador, and Ryan provides a value-packed interview on how renovators can stand out and grow their customer base. Ryan Peyton has had a lifelong career in sales, which has really helped him to be successful in his own business. Ei...

Most entrepreneurs are unable to scale their business beyond a point. Sure – you can achieve moderate success by working as a solo entrepreneur and by relying on word-of-mouth marketing. But, if you truly wish to make a mark in your field, you will have to build a sales and marketing machine that can generate continuous business for you. By doing so, you can move away from the “feast and famine” c...

If you are just working “in your business” as opposed to working “on your business,” you are probably not devoting enough of your energy on sales and lead generation. Because of this, you might be experiencing boom-and-bust cycles – busy seasons followed by periods of lull. Mary Jane shares how a consistent sales effort can help you keep your sales pipeline full. We also dispel some common misconc...

In today’s show, Krystal interviews Lauren Mills, Marketing and Sales Manager, New Victorian Homes. Originally from England, Lauren got her BA in Broadcast Media from the University of The Creative Arts. Initially, Lauren was keen to make her mark in the film industry. But then she decided to gravitate towards TV production. Lauren has worked on BBC shows like the Summer of Wildlife and Opinionate...

Are you struggling to scale your business to the next level? Are you desperate to build a dream team so that you can unplug every once-in-a-while and spend some quality time with your family? On today’s show, our host, Krystal, reveals how you do just that. She reveals her big WHY that inspired her to start this podcast, and how listening to this show can help you and your business. Find the full...