Beyond The Tools

Catch Steven Knight of Mosaic Home Services Ltd. in this episode of Beyond the Tools as he discusses the things you should know about sustainable scaling. For the full show notes, head on over to: https://reflectivemarketing.com/podcast/Steven-Knight-Using-the-Franchise-Model-to-Scale

Learn how to balance your relationships and business life with Angie Snow, Director of Marketing at Western Heating & Air and Principal Industry Advisor at ServiceTitan. For the full show notes, head on over to: https://reflectivemarketing.com/podcast/Angie-Snow-Finding-Balance-When-Running-a-Business-With-Your-Spouse

Having a difficult time recruiting the right applicants for your job openings? Perhaps it's time to take advantage of social media. Join Krystal Hobbs in this new episode of Beyond the Tools, as she discusses the advantages of using social media in advertising jobs online. She shares her knowledge on social recruiting platforms and some tips and tricks for creating compelling job advertisements on...

Listen to this episode of Beyond the Tools to learn from Tony Fraser-Jones, a trades business coach from Profitable Tradie, about the winning mindset of successful business owners and how to apply it in your own endeavors. For the full show notes, head on over to: https://reflectivemarketing.com/podcast/Tony-Fraser-Jones-What-Sets-Winners-Apart-From-the-Rest

Ellen Rohr, The Business Makeover Expert, extensively shares how she turned a sinking business into a profitable one by knowing the practical pieces beyond understanding financial reports. For the full show notes, head on over to: https://reflectivemarketing.com/podcast/Ellen-Rohr-Why-Its-Time-to-Think-About-Raising-Your-Prices

Don Gulevich talks about how he started Coastal Heat Pumps, family values as a factor in business growth, and how they changed lives in a remote community. For the full show notes, head on over to: https://reflectivemarketing.com/podcast/Don-Gulevich-How-To-Build-a-Family-Value-Driven-Company

Jason Brady shows us the importance of being numbers-driven in business, how to keep employees happy, and fighting labor shortages in the trades industry. For the full show notes, head on over to: https://reflectivemarketing.com/podcast/Jason-Brady-A-Data-Driven-Approach-to-Business-Growth

In this episode, Jennifer Reynolds shares how she incorporates personal branding along with infusing fun and energy into her business. She shares her journey in working in the trades from owning her own business, the big changes and challenges her business faced, and more! For the full show notes, head on over to: https://reflectivemarketing.com/podcast/Jennifer-Reynolds-Energize-Your-Business-Wit...

Listen to this episode of Beyond The Tools with today’s guest Denise Goodyear, to discover all about what it takes to find the target audience for your home service and residential construction business. You’ll also learn all about how to start better marketing practices, tools on how to figure out who your target audience is, how networking impacts your business, and more! For the full show notes...

In this episode, Krystal shows us why text messaging is such an underrated tool that businesses should take more advantage of. She explains how texting can create more opportunities to communicate with clients and provide better client satisfaction. She also goes over testimonies on how texting as a follow-up campaign helped her clients see an increase in client response rate. For the full show no...

Arin Darcan sits down with us to talk about the process of successful lead follow-ups, what an ideal appointment setter is, how to make better calls with your clients, and more! For the full show notes, head on over to: https://reflectivemarketing.com/podcast/Arin-Darcan-Building-Better-Bridges-Between-Clients-and-Leads

In this episode, Krystal teaches us about the five common pitfalls that business owners fall into. These include excessive self-effort, the lack of streamlined processes, failing the sniff test, clients not being nurtured, and not diversifying lead sources. Listen to her discuss about these struggles in detail, along with personalized tips on how to overcome each one. For the full show notes, head...

In this episode, we have a guest who is passionate about inspiring kids to pursue skilled trades. Megan Bedford shares her modern approach to inspiring kids in pursuing a career in the skilled trades. Listen to her discuss this along with other topics, such as why she thinks workspace flexibility can improve the lives of employees and employers alike. For the full show notes, head on over to: http...

In this episode, Mike explains how specializing in one niche, having personal branding as a top priority, inspecting past solutions, and more can revamp businesses! For the full show notes, head on over to: https://reflectivemarketing.com/podcast/How-to-Master-Your-Craft-and-Become-Unstoppable-With-Mike-Claudio

In this episode, Crystal talks about her different marketing strategies, the importance of branding across all channels of your business, finding your position in the market, and more! https://reflectivemarketing.com/podcast/Crystal-Williams-Why-Contractors-Should-Care-About-Marketing

Listen to this episode of Beyond the Tools to hear a rundown on how to use Google to optimize your business with Mandeep Bhalla, the CEO of Grow Nearby. This episode tackles common mistakes you might make while setting up Google Ads for the first time and how to get the phone to ring with said ads. Curious to learn more? Tune in! For the full show notes, head over to: https://reflectivemarketing.c...

In this episode, we hear from Aaron as he talks about how being resilient helped him reinvent himself after bankruptcy, the growth of his new business in the past fifteen years, his tips on helping managers grow and evolve, and so much more! https://reflectivemarketing.com/podcast/Aaron-Gaynor-From-Bankruptcy-to-30-Million

In this episode, we hear from Jim who talks about his journey into the HVAC business, the hurdles he’s currently facing during the pandemic, the future growth of his company, and so much more! https://reflectivemarketing.com/podcast/Jim-Piccione-Starting-an-HVAC-Business-Mid-Pandemic

Three years ago, Greg expanded the business into a second geographic market and couldn’t be happier with his decision. In this episode of Beyond The Tools, Greg shares with us how he was able to expand, how his team approached this decision, the challenges that came with it, and all of the amazing things that came out of it for Karwood. As Greg says: “Businesses can only do one of two things: buil...

In this episode, we hear from Chad who talks about the specifics of how they attract and retain employees. Tune in to listen to his controversial take that the labor shortage doesn't actually matter and if you think it matters, it’s probably going to be your downfall when it comes to your company's success. For the full show notes, head on over to: https://reflectivemarketing.com/podcast/Chad-Pete...

In this episode, we hear from Jessica Bannister (HVAC Jess) who talks about building an online community for women in trade. She challenges the stereotype of women being in trade by showing young women that it is possible to work in any space they want. For the full show notes, head on over to: https://reflectivemarketing.com/podcast/HVAC-Jess-Growing-an-Instagram-Community-in-the-Trade-Industry

In this episode, we hear from Lesa Lacey who talks about the industry's labour shortage and giving back to the community. She also talks about how the culture of 'families working for families' helps attract and retain talent, and so much more. For the full show notes, head on over to: https://reflectivemarketing.com/podcast/Lesa-Lacey-Build-Your-Community-Build-Your-Team-Build-Your-Business

In this episode, we hear from Bob Deeks who talks about sustainability in the building industry, the risk of relying on referrals, and how he attracts more customers to his business, RDC Fine Homes. For the full show notes, head on over to:  https://reflectivemarketing.com/podcast/Bob-Deeks-Building-a-Sustainable-Future-for-Your-Business

How do you create a winning mindset for your business, particularly around your marketing? Are you bringing the right mindset into your relationship with your marketing firm? Mindset may seem like an esoteric concept in the context of marketing your business, but it's really a vital tool when working with a marketing firm. In today's episode, Krystal uses the example of a newly on-boarded client t...

As a contractor, how do you stand out in your local marketplace? In a crowded industry, competing on price or quality of work will only go so far. The real key to staying ahead of your competition is to provide value for your customers by staying ahead of new technologies and standards. In today’s episode of Beyond the Tools, Krystal chats with Curtis Mercer, President and CEO of K&P Contracti...