Beyond The Search Bar

Nik Vujic, founder of Get Stuff Digital, returns to the show for a deep dive into where AI search is heading in 2026. Nik explains why he repositioned his agency around "organic growth" instead of SEO, breaks down the AI-powered agentic system his team has spent seven months building in-house, and shares a surprisingly effective playbook for managing brand reputation on Reddit. Russ and Nik also d...

Fery Kaszoni is back. The Search Intelligence founder unpacks how AI search is changing the game (and why it's making organic SEO more important, not less), shares the honest truth about measuring ROI in AI search, and reveals what's actually moving the needle in digital PR campaigns today.

Is GEO or AEO really changing the game - or is it just SEO with a new coat of paint? Russ is joined by Search Theory co-founders David Vernon and Sara Kavanagh for an honest conversation about the state of search in 2026. They make the case that SEO fundamentals still rule, dig into why AI-generated content keeps failing, and explain what digital PR actually means in an LLM-driven world. Tired of...

Google has become the world's largest publisher — and for brands that relied on organic search, that's a crisis. In this episode, Russ sits down with Chad White, Head of Research at Zeta Global, to map out what comes next. Chad shares his five-part framework for staying visible beyond Google, makes the case for email as a genuine search platform, and explains why Google's Personal Intelligence ini...

Something's changed. If you've been listening to SEO Success Stories, you've probably already felt it in the conversations - guests drifting away from pure Google rankings and into bigger questions about multi-platform search, organic visibility, LLM discovery, and AI-influenced buying behavior. So we made it official. The show is now Beyond the Search Bar.

Listen as Impressive’s Russ Macumber talks with David Vernon about Is SEO dead?

Listen as Impressive’s Russ Macumber talks with Nik Vujic about LLMs and SEO

Listen as Impressive’s Russ Macumber talks with Joe Hall about contrarian SEO takes

Listen as Impressive’s Russ Macumber talks with Rai Cornell about Psychology driven content SEO

Listen as Impressive’s Russ Macumber talks with Brian Shumway about TBC

Listen as Impressive’s Russ Macumber talks with Jessica Redman about The Evolving eCommerce SEO Landscape

Listen as Impressive’s Russ Macumber talks with Ivan Palii about Parasite SEO

Listen as Impressive’s Russ Macumber talks with JP Garbaccio about Technical SEO

Listen as Impressive’s Russ Macumber talks with Alex Galinos about International SEO

Listen as Impressive’s Russ Macumber talks with Sam Dunning about B2B SEO

Listen as Impressive’s Russ Macumber talks with Peter Rota about Local SEO

Listen as Impressive's Russ Macumber talks with Mike Ciffone about the recent Google Search leak with Mike Ciffone.

Listen as Impressive's Russ Macumber talks with Kevin Indig about Google's transition from Search Engine to Marketplace.

Listen as Impressive's Russ Macumber talks with Nik Vujic of Get Stuff Digital about 'No Code SEO' and its pro's / con's over traditional SEO. https://www.linkedin.com/in/nik-vujic-seo http://www.getstuffdigital.co/

Listen as Impressive's Russ Macumber talks with Matt Harrison of Next Net Media about SEO, AI, and what it means for the digital marketer! https://www.linkedin.com/in/matt-harrison-6480536/ https://nextnetmedia.com/

Listen as Impressive's Russ Macumber talks with Bob Tripathi of Digital Sparx https://digitalsparxmarketing.com/

Listen as Impressive's Russ Macumber talks with Greg Brooks from SearchTides https://searchtides.com/

Listen as Impressive's Russ Macumber talks with Gus Pelogia from Indeed.com Visit Gus at: https://www.guspelogia.com/

Listen as Impressive's Russ Macumber talks with Max Roslyakov, former Semrush employee, about his business and adventures into backlink experiments!

Listen as Impressive's Russ Macumber talks with the guru that is Venkata Pagadala of Apartments.com about his SEO journey, programmatic SEO and more!