Beyond The Mirror

Send us Fan Mail In this emotional and powerful podcast episode, Jodie Fielden and Adri Varga speak directly to salon owners who are carrying the pressure of salon business, life, burnout, responsibility, and trying to hold everything together. If you’ve ever felt emotionally exhausted while running your salon… If you’ve questioned whether you can keep going… If you’ve felt lost, overwhelmed, or d...

Send us Fan Mail Running a business doesn’t stop when life gets hard… and neither can you. In Episode 39 of our podcast, we’re getting real about what it means to show up when your personal life feels like it’s falling apart. As salon owners, entrepreneurs, and business partners, we’ve lived through the moments where everything feels heavy — yet clients, staff, and responsibilities keep moving. Th...

Send us Fan Mail FREE Team Meeting Checklist https://drive.google.com/file/d/1To9QGZ4W8wm7YifbZOAaosN2aG12qVzP/view?usp=sharing We’ve included a downloadable checklist to help you plan your beginning-of-year team meeting step-by-step January and February don’t kill salon businesses — poor planning does. In this episode, we show salon owners how to use the quiet season to build stronger teams, high...

Send us Fan Mail In this episode, hosts Jodie Fielden and Adri Varga sit down with Sarah Hudson, founder of Skin by Sarah Hudson , to reveal what it really takes to build a thriving, high-end skin clinic in today’s beauty industry. Sarah shares her biggest business mistakes from straying from her niche to dealing with the wrong contractors  and how she turned those challenges into lessons that hel...

Send us Fan Mail In this episode of Your Salon Can Be Everything , Jodie Fielden and Adri Varga sit down with the incredible Sarah Hudson —Aesthetic Practitioner with over 25 years of experience in skin health and aesthetic therapies. ✨ What you’ll learn in this episode: The power of staying true to your brand and why consistency matters. Why niching down is your superpower (not a limitation). Ho...

Send us Fan Mail Thinking of starting a salon or already running one but feeling stuck? In this episode, Jodie and Adri share the 5 biggest lessons they wish they had known before starting their salon business. You’ll learn how to: ✅ Separate your profit from your wage (and why it matters) ✅ Shift your mindset for real growth ✅ Find the right people to support your dream ✅ Build salon systems...

Send us Fan Mail 📥 Get your FREE Communication Style Test here: https://focusgdt.com/accelerator/rep-systems-test 📥Get your Personalised Team Dynamics Report here: https://focusgdt.com/accelerator/team-dynamics   Timestamps: 00:00 Intro 01:36 Welcome   02:22 The Real Problems Behind Team Frustration 03:36 Why Understanding Communication Styles Changes Everything 08:04 Real Salon Scenarios  17:37...

Send us Fan Mail Are your salon packages costing you more than they make? In this episode of the Beyond the Mirror Podcast, Jodie Fielden and Adri Varga break down how to build profitable salon memberships and packages that drive recurring revenue without draining your time or energy. Successful salon memberships require strategic planning and accurate cost analysis to ensure profitability while d...

Send us Fan Mail Building a profitable salon business requires investment of time, money, energy, mindset and willingness to embrace discomfort - it's not for the faint-hearted. • Most salon owners want change but aren't willing to change themselves • Profitable salon owners know their numbers and can communicate effectively • Setting boundaries with clients and team members is crucial f...

Send us Fan Mail Creating a fair and effective profit-sharing system is key to motivating your salon team while ensuring sustainable business growth. We break down the essential foundations and step-by-step implementation. • Profit-sharing motivates team members to think like business owners, not just employees • Without proper reward systems, businesses face staff lacking motivation beyond wages...

Send us Fan Mail This episode dives into the current landscape of the salon industry, focusing on client acquisition and retention while also addressing staffing challenges. Through insightful conversations, we aim to equip salon owners with strategies to overcome the roadblocks they face. • Celebrating the milestone of 30 episodes and discussing podcast longevity  • Exploring the two major strugg...

Send us Fan Mail Prepare to transform your holiday business strategy in the hair, skin, beauty, and wellness industries. What if your promotions could not only boost your holiday sales but also lay the foundation for long-lasting client relationships? Join us as hosts Adri Varga and Jodie Fielden share powerful insights on crafting promotions that are investments in your business's future. We...

Send us Fan Mail Ever wondered why your loyal clients suddenly vanish or why despite heavy spending on ads, growth feels stagnant? Discover the secrets behind client retention that many in the beauty and wellness industries overlook. We promise you'll gain insights into building a sustainable business model that's not only profitable but also nurtures long-term relationships with your cl...

Send us Fan Mail Ever wondered why your salon seems to attract a certain type of client or staff member? This episode is for you. Join Adri Varga and Jodie Field as they unravel the fascinating link between personal behaviors, mindsets, and the dynamics within your business environment. From Jodie's chaotic salon experience to Adri's profound insights, we showcase the transformative powe...

Send us Fan Mail Unlock the secret power of Google Ads and revolutionize your business with insights from our special guest, Belinda Irvine. As an accomplished Google Ads manager with a rich background in analytics, Belinda shares her transformative journey into digital marketing, providing invaluable tips on strategic keyword selection and dispelling myths about ad spending. Learn how the right k...

Send us Fan Mail What happens when two friends decide to swap corporate suits for salon aprons?  In this episode, we, Jodie Fielden and Adri Vaga, take you through our personal journey from the world of asset management to the heart of the beauty industry. Discover how dissatisfaction in a corporate job and an offhand suggestion from a partner during the Global Financial Crisis unexpectedly led us...

Send us Fan Mail Join hosts Adrienne Varga and Jodie Fielden in another profound episode of "Beyond The Mirror." Episode 24, "Beyond the Shadows: How Life's Challenges Can Help Us Find Our Strength with Jodie Fielden," delves into the transformative power of overcoming personal and professional hurdles. 🌈 What We Cover: Early Struggles and Resilience: Discover how Jodie n...

Send us Fan Mail Imagine growing up behind the Iron Curtain with limited exposure to the outside world and turning those constraints into the fuel for your dreams. In this episode, Adri Varga and Jodie Fielden take you through a vivid journey of overcoming odds, starting with Audrey's unique upbringing in communist Hungary. Discover how community ties and artistic passions shaped her early as...

Send us Fan Mail Discover effective client attraction Effective client attraction involves more than just running promotions; it requires a deep understanding of your target audience and their preferences. By focusing on attracting ideal clients through tailored promotions, you can optimize your marketing efforts and increase client retention. This targeted approach ensures that your business attr...

Send us Fan Mail Ever wondered how to fortify your beauty and wellness business against the ebb and flow of life's unpredictable tides? This episode is a treasure trove of savvy strategies to streamline your operations and bolster your business's resilience. We wrap up our five-part series with powerful insights on the vital role of systems—those game-changing procedures that can not onl...

Send us Fan Mail This episode is a must for salon owners, beauty industry entrepreneurs, Pilates studio owners, and wellness professionals seeking innovative ways to thrive during challenging economic times. If you're feeling the overwhelming pressure of a quiet business and the fear of losing clients during this economic downturn, then you are not alone!  The uncertainty of not knowing how t...

Send us Fan Mail  Join your insightful hosts Adri Varga and Jodie Fielden in an empowering episode of 'Beyond The Mirror,' where they dive deep into the dreaded 'Impostor Pricing Syndrome' and how to conquer it in the hair, skin, beauty, and wellness industries. Get ready for a transformative session that could turn your passion into a sizable profit!  🔑Episode Highlights: - ...

Send us Fan Mail If you're feeling stuck in indecision about making important business decisions, like changing your prices or seizing growth opportunities, then you are not alone!  Many salon and studio owners find themselves on the fence, making excuses and procrastinating year after year, and it's holding them back from transformative growth and success. It's time to overcome the...

Send us Fan Mail  Does the fear of losing everything hold you back from transforming your business? Have you been told to just take the leap and make big changes, only to find that your team and clients resist, causing even more pain and confusion? If this sounds familiar, you're not alone. It's time to overcome the fear and confusion and learn how to effectively transition your business...

Send us Fan Mail  Why Investing in Your Staff Pays Off for Salon Owners  This episode is a juicy one where Adri and Jodie dive into the impact of being the best boss in your salon or studio. We realized that while it's obvious there are perks for employees when you're a great leader, what exactly is in it for you as a business owner? I'll give you the inside scoop. Turns out, when y...