Joe Toma, Logo Clothing Shop

Beyond the Mark

Business EN ↓ 6 episodes

Beyond the Mark is the podcast where small business stories meet big ideas. Hosted by Joe Toma, each episode features candid conversations with entrepreneurs, clients, and professionals who share how they built their brand, overcame challenges, and grew their impact. Whether you're looking to grow your business, sharpen your message, or just hear stories that inspire—this show takes you beyond the surface and into what really matters.

Author

Joe Toma, Logo Clothing Shop

Episodes

The 6’8” Giant of Networking: Farmer Jeff on Presence, Relationships, and Reputation 24.07.2025 34:36

What do baseball cards, commercial lighting, and beef have in common? Farmer Jeff. In this episode of Beyond the Mark , Joe Toma sits down with Farmer Jeff—a towering figure in every sense—who shares how he's built a powerful reputation simply by being present, staying sincere, and caring more than most. From flipping cards as a teenager to becoming a connector of connectors in Southeast Michi...

Ep. 05 From Candles to Community: Carla Hurd’s Wellness Revolution 17.07.2025 50:45

Carla Hurd went from selling candles as a single mom to building a wellness movement that’s helping thousands live healthier, more energized lives. In this episode of Beyond the Mark , she shares how her health transformation began with one reluctant meeting, one protein shake—and a whole lot of heart. We talk about: How Carla built a business by showing up, serving others, and being herself The "...

Ep. 04 From One Truck to 25: How Tony Built a Multi-Million Dollar Landscape Company 10.07.2025 34:59

In this episode, you’ll learn: How Tony went from nearly becoming an auto designer to launching a landscaping company in college Why his first $200 shopping center contract changed everything The key lesson from a winter season that nearly broke his team How he earned and kept high-profile contracts like Providence Hospital for over two decades Why he’s not afraid to fire high-paying clients who c...

Ep. 02 From Furloughed to Fully Booked: How Avery Built Refreshing Health Cleaning Solutions 03.07.2025 40:15

Episode Notes – From Furloughed to Fully Booked In this episode of Beyond the Mark , we sit down with Avery Huckaby , founder of Refreshing Health Cleaning Solutions , to hear how he transformed a furlough into a full-time business using grit, hustle, and a little help from YouTube. 🔹 Topics Covered: How Avery discovered carpet cleaning on YouTube Why he chose service over safety The lessons from...

Ep. 01 Marketing That Works—And Why Most of It Doesn’t Kevin Outland 03.07.2025 44:54

Episode Title : Marketing That Works—And Why Most of It Doesn’t Kevin Outland Summary: In this episode of Beyond the Mark, Joe Toma interviews Kevin Outland, founder of Pure Energy Advertising, who shares his journey in the advertising industry over the past 21 years. The conversation covers the evolution of advertising, the importance of building relationships with clients, and the role of networ...

Ep. 03 Startup Hustle, Second Chances & Smart Growth with Mark & Emily 03.07.2025 1:10:20

Ep. 3: Startup Hustle, Second Chances & Smart Growth with RJ Telecommunications In this episode of Beyond the Mark , host Joe Toma sits down with Mark Friday and Emily Ostroski of RJ Telecommunications — and this one’s a masterclass in perseverance, reinvention, and people-first leadership. Mark’s journey started with breaking computers at age 5 and ended (well, continues!) with owning and sc...