Treebird Branding

BEYOND THE LOGO with Treebird Branding

Business EN ↓ 5 episodes

BEYOND THE LOGO is a podcast for visionary business owners who understand that great branding isn’t launched, it’s cultivated. Hosted by Jaci Lund, founder and creative director of Treebird Branding, the show explores what it really takes to build a brand that endures. Through candid conversations with clients and collaborators, Beyond The Logo unpacks the strategy, emotion, risk, and refinement behind branding that feel cohesive, intentional, and unforgettable. From logo design to lighting plans, from menu typography to guest experience, Beyond the Logo reveals how branding extends far pas...

Author

Treebird Branding

Episodes

Rich Clark • C&S Seafood 12.03.2026 33:18

In this episode of Beyond the Logo, Jaci talks with restaurateur Rich Clark, founder of C&S Seafood and creator of the new Southern-inspired steakhouse, Clarks. As they prepare for opening day, Rich shares the philosophy behind his relentless pursuit of consistency, precision, and unforgettable guest experiences. From lessons learned at the Ritz-Carlton to live-fire grilling experiments in his own...

Butch Whitfield • Butch Whitfield Realty Group 12.03.2026 29:48

In this episode of Beyond the Logo, Jaci interviews longtime friend and client Butch Whitfield, a successful realtor, community connector, and philanthropist. Together they unpack a 12-year creative partnership rooted in trust, bold ideas, and a willingness to “get weird.” From the original evergreen logo that still anchors The Butch Whitfield Group today, to nationally noticed pieces like “The Ma...

Chris Hall • Unsukay Concepts 12.03.2026 35:24

What does it really mean to build a brand that people want to wear in the wild? In this episode of Beyond the Logo, Jaci chats with chef, restaurateur, and hospitality visionary Chris Hall, the founding force behind Unsukay Restaurant Group and co-founder of The Giving Kitchen. Jaci and Chris unpack the creative process behind brands that feel alive. From bourbon barrels named after The Princess B...

Sonia Levine • Sprong Shoes 12.03.2026 20:35

In this episode of Beyond the Logo, Jaci has a conversation with Sonia Levine, the new owner of Sprong Shoes, to talk about acquiring a 20-year-old children’s retail store and leading it through a full transformation: rebrand, remodel, and digital expansion, all within the first year. Sonia shares why she kept the recognizable name but knew the brand needed new energy, how negative reviews and out...

PJ Zaka • Z Space Design 12.03.2026 27:47

What makes a restaurant unforgettable? It’s not just the logo or the lighting. It’s the synergy between all those parts. Jaci sits down with PJ Zaka of Z Space Design, a second-generation restaurant interior designer and one of Treebird’s longtime collaborators. Together, they explore the powerful relationship between brand identity and physical space and why bringing both teams in early can drama...