Beyond The Label

Discover why intra-Africa trade is extremely crucial for promoting economies, leveraging the continent's vast resources (population, arable land), and scaling up economic growth. We tackle the challenges faced by small producers in accessing export markets due to structural constraints, costly undertakings, and infrastructure gaps. The series calls for the removal of red tape, significant investme...

Investigate the evolving landscape of fair trade in dynamic markets like Kenya and South Africa. While awareness and demand for fair trade products are growing due to international exposure, we examine significant barriers such as price sensitivity, limited product availability on shelves, and the need for greater consumer awareness. Learn why fair trade is more than just a certification—it’s a "b...

Unpack the crucial role of women across the value chain, who are driving change within African agriculture. We highlight Fairtrade’s comprehensive gender strategy, which includes standards for protection, enhancing leadership capabilities, economic development, and addressing gender-based violence. Hear how specific initiatives, like the Women's School of Leadership program, are designed to build...

Discover how Fairtrade Africa empowers farmers to combat climate change threats by supporting them to not only grow food but also grow people. Learn about innovative interventions like clean energy adoption for cooking and lighting, dynamic agroforestry (intercropping food crops within cocoa farms), and beekeeping, which diversify income streams and ensure food security. We confront the harsh real...

Welcome to Beyond the Label, the podcast that takes you past the price tag and into the transformative power of trade in Africa. In this compelling series, we delve deep into the critical conversations shaping the future of fair trade across the continent, bringing you closer to the people, purpose, and progress behind the label. New episodes releasing Wednesdays.