Beyond The Hashtag

In this episode of the Beyond the Hashtag , we sit down with Peter Dickenson , Social Commerce Executive at Online Home Shop (OHS) , to break down one of the most impressive TikTok Shop success stories to date. Peter shares how OHS generated over $100,000 in a single night and drove more than 50 million affiliate views across their product catalogue, all by building a scalable, creator-first affil...

What does it take to turn a viral product into a global beauty brand? In this episode of Beyond the Hashtag , we’re joined by Sarah Cheung , Founder of Sacheu Beauty , the brand behind viral stainless steel gua sha tools and Lip Stay-N . With 4+ billion views on TikTok , Sacheu Beauty has become a standout example of how creators, community, and culture can drive real commercial impact. Sarah brea...

In this episode, we sit down with Jordan Greaves, D2C Lead at Remington , to explore how this iconic brand—trusted for generations—is reimagining its future in the fast-changing world of commerce. Jordan reveals the strategies behind Remington’s digital transformation, from building a direct-to-consumer powerhouse to driving explosive growth on emerging platforms. We dive into how Remington achiev...

In this episode, we sit down with David, the visionary founder of Kanzen Skincare , to uncover the story behind one of the fastest-growing beauty brands of today. From launching products that went viral and captured the hearts of millions, to generating over $100K in sales overnight , David shares the strategies, challenges, and mindset shifts that fueled Kanzen’s explosive growth. Whether you’re...

In this episode, we sit down with Dominique Bogle , the visionary founder of Hair Anatomy , to explore how she has transformed the way people see synthetic wigs. From breaking industry misconceptions to educating customers and elevating wig culture, Dominique shares the strategies and passion that helped her turn Hair Anatomy into a thriving success. Tune in to uncover her entrepreneurial journey,...

Josh Walsh didn’t just find success in FMCG — he found it in the one corner most people overlook: clearance. In this fast-paced episode, Josh breaks down how he built Bargain Grabs into a TikTok. Powered success story with 800K+ products sold, 65K likes, and serious momentum. Expect tactical gems on timing, niche mastery, and scaling under pressure. Want to learn more about TikTok Shop? TTS Academ...

This week, we’re joined by Ciara De Carteret from BPerfect Cosmetics — a brand that’s turned bold bets into big wins. In this episode, we unpack: 💥 How BPerfect scaled with creator collabs — even before TikTok blew up 🎯 Why customer feedback is baked into everything they do 📺 How daily LIVEs fuel real-time engagement and sales on TikTok Shop. Whether you’re a marketer, founder, or just fascinat...

In this episode, we’re joined by Gorprit, the visionary behind STRAAME — one of TikTok Shop UK’s biggest success stories in the Home & Living category. From furniture must-haves to viral bestsellers, STRAAME has become a household name on the platform. Gorprit takes us behind the scenes of his TikTok Shop strategy — how he scaled quickly, adapted to trends, and turned data into decisions. We a...

In this episode, we sit down with Laura Mallows — founder of Mallows Beauty and one of the earliest success stories on TikTok Shop UK. Laura shares how she built her beauty brand from the ground up, turning a bold vision and authentic voice into a powerhouse stocked in high street retailers like Superdrug. We dive into the highs, the hustle, and the heart behind the brand, and also get a glimpse i...

Kicking off the summer season with a golden glow, we welcome one of TikTok Shop’s biggest tanning sensations —  2btanned . In this premiere episode, we sit down with  Ricardo Napolitano , the visionary founder behind the brand, to explore the inspiring story of how he and his son turned a simple idea into one of the  UK’s top tanning brands . From humble beginnings to TikTok virality, Ricardo open...

In this special season finale of Beyond the Hashtag , we’re joined by Jack Timpany , UK Director for TikTok Shop at L'Oréal , to explore how one of the world’s most iconic beauty conglomerates is reimagining the future of commerce. With over 14 years of industry experience, Jack shares his personal journey and the “ticking moment” that made him realise TikTok wasn’t just a platform for content, bu...

In this special season finale, we sit down with Jack Timpany , UK Director for TikTok Shop at L'Oréal , to uncover how one of the world’s biggest beauty conglomerates is embracing TikTok Shop as their next frontier in e-commerce. With over 14 years of experience across the industry, Jack shares his personal journey to L'Oréal, the pivotal moment that convinced him the brand needed to be on TikTok,...

In this episode, we dive deep into the inspiring journey of Free Soul , a brand built on the foundation of empowerment, trust, and community . Joining us are Arjun , the CEO and Founder, and Jess , the driving force behind the brand’s marketing success. Together, they share how Free Soul started as a personal mission and transformed into a thriving business, making waves on TikTok Shop and beyond....

In this episode, we sit down with Arjun, the visionary CEO and Founder of Free Soul , and Jess, the mastermind behind its marketing success. They take us behind the scenes of their incredible journey at TikTok Shop, sharing how Free Soul started from a deeply personal mission and grew into a brand that champions community, trust, and women’s empowerment . From the early challenges of building a bu...

What’s the secret behind building a thriving e-commerce brand that resonates with customers and drives massive sales? For Voduz, it all comes down to trust. In this episode, Michael takes us behind the scenes of Voduz’s success, revealing how their unwavering belief in their customers, team, and process has shaped the brand into an industry leader. From product innovation to community building, Vo...

What does it take to turn a £50 live session into over £400,000 in just 12 hours? For Voduz, the answer lies in trust—trust in their customers, their team, and their process. In this episode, Michael reveals how Voduz stays ahead by believing in their audience, leveraging real customer insights to create innovative products, and mastering the art of selling on TikTok Shop. From authenticity to com...

What if your biggest frustration turned into a business that skyrocketed by 900% in revenue ? That’s exactly what happened to Lucie Macleod , founder of Hairsyrup . Lucie’s story starts with damaged, lifeless hair. She tried every product on the market, but nothing worked—until she took matters into her own hands. In her student accommodation, she began experimenting with natural ingredients, mixi...

In this episode we have Lucie Macleod who shares her journey with Hairsyrup where it is nothing short of inspiring. After battling severe hair damage and finding no product that worked, she took matters into her own hands—literally—by creating a homemade remedy. What started as a personal fix quickly became a viral sensation when she shared her hair recovery journey on TikTok. Now, with over 900%...

In this episode of Beyond the Hashtag , Tariq shares how he went from posting about his weight loss transformation to promoting supplements on TikTok Shop—and how that decision skyrocketed his earnings. Within just a month, he was making the same amount as his annual salary from his previous 9-5 management job. We dive into:✅ How Tariq built an engaged TikTok community through transparency and st...

From sharing his weight loss journey to cashing in big on TikTok Shop—Tariq Wright (@thelifeofmrt) turned his personal story into a thriving star creator. In this episode, we dive into how he went from documenting his gastric sleeve experience to promoting supplements on TikTok Shop, skyrocketing his earnings to match his old 9-5 annual salary in just a month. Tune in to hear his game-changing str...

Can you build a massive following and drive millions in sales without ever showing your face? Gideon has done exactly that. Over the last 30 days , he’s generated 5.5 million views on TikTok and helped businesses rake in $1.5 million in revenue —all while staying behind the scenes. In this episode, Gideon reveals: 🔥 The exact content strategy that fuels his viral success 🎯 How to build authentic...

In this episode, we sit down with Gideon, aka @redcrunchie. A TikTok Shop star creator who’s mastered the art of viral content. Over the past 30 days, he’s racked up over 5.5 million views on his own account and helped businesses generate $1.5 million in revenue through strategic content and engagement. How did he do it? Gideon reveals his proven framework for going viral , the common mistakes bra...

In this episode, we’re joined by our second creator guests, Grace & Kelly ! 🌟 Their love story began on TikTok, and what started as a connection online quickly grew into a thriving career as creators on TikTok Shop . Grace & Kelly take us behind the scenes of their journey—from meeting on the platform to building a business together. They share the challenges they faced, the pivotal momen...

In this episode of the TikTok Shop Podcast , we’re joined by our second creator guests, Grace & Kelly ! 🌟 In this episode, we uncover how their love story began on TikTok, and together, they’ve built thriving careers as creators on TikTok Shop . Join us as we dive into their journey—from their first connection online to turning content creation into a business. They share the highs, the chall...

In this episode, we sit down with Greise , one of TikTok Shop’s youngest star creators, to explore her career evolution—from dancing on world-class stages to thriving in digital commerce. Greise shares her rise from backup dancer to BRITs performer and Little Mix choreographer , mastering movement both on stage and in her career. She then takes us through her transition to TikTok Shop , where she...