Beyond The Hashtag

This episode dives into the dynamic world of staying motivated as an entrepreneur. Join Natalie in an insightful conversation with Mark Terrell, the founder of The Reluctant Leader Academy and the author of 'Motivated.' Mark's insights shed light on how motivations transform as you transition through your career or business journey and how to pay attention to those motivations in order...

She’s helped to grow the socials of an independent, female led business, Good Day Café, based in Bath, to 16.9 thousand followers. This was achieved by sharing behind-the-scenes content, creating skits, and engaging with customers online and front of house. Join us as host Natalie sits down with Billie, the brains and creativity behind their social media growth to unpick what she’s doing to help g...

From a way to curve boredom to a thriving business, join us in this episode as our host, Natalie, sits down with Alexandra, the mind behind the hugely popular Instagram and TikTok page, Bath Eats. The growth of Baths Eats has been extraordinary, amassing an impressive 50k followers across social media accounts, and all down to Alexandra, now currently training to be a solicitor, while still passio...

Join us as we sit down with Ian McKee, Head of Communications at Good Energy, one of the UK's top renewable energy suppliers. In these times of soaring energy prices, Ian faces the challenging task of connecting with customers and convincing them to choose Good Energy. Discover how he builds and harnesses trust to drive sales and inspire positive change. Good Energy's social media presence...

A prominent figure who has faced her fair share of trolls online, listen in to today’s podcast as Helen Belcher OBE overcomes hate online whilst continuing to empower her local community and advocate for inclusivity, especially within the trans community. Hear Helen’s invaluable advice on authenticity in life and online, as well as her insights on navigating social media. Stay tuned for her take o...

Should we involve young people in decision-making? James, the development manager from “Off the Record”, does exactly that. They use the opinions and feedback of young people to help shape their charity and its operations, contributing to the creation of a supportive environment for young people’s mental health. Should we learn from their charity and follow their lead? Listen in as they discuss th...

Join Natalie as she sits down with Liz Morrison, the amazing charity founder who is making a difference in the lives of disabled people by helping them connect with nature. We'll explore the power of social media in building communities online and discuss how Liz has leveraged it to connect with like-minded individuals and engage with the disability space. Stay tuned till the end as we discuss...

Discover the shocking truths about plastic pollution as sustainable shop owner Lucy Barfoot shares all about how she educates and inspires her audience using social media! Don’t miss the epic social media fail and which brand has failed to sense check their marketing posts! Social media fail: https://www.campaignasia.com/article/loreal-faces-backlash-for-black-lives-matter-post/461394 00:47 Introd...

We had the pleasure of chatting with the incredible Dave Plunkett, the mastermind behind Collaboration Junkie - an organisation that's all about forging powerful partnerships for businesses. In this episode Dave spills the beans on the importance of having synergy between word of mouth and social media, and we’ll take a deep dive into Dave's journey of conquering LinkedIn, where he's a...

Join us for a new episode of Beyond the Hashtag where Natalie, our host, gets the chance to chat to Fiona Cromwell from a Bath-based charity who have been empowering the disabled community with their innovative products. Get ready to learn from Fiona’s expert insights as she shares her top three social media tips for growing a charity online. Discover how Designability puts the human at the centre...

This week’s podcast is slightly different from our regular episodes as host, Natalie sits down to chat with Naturally Social's Junior Marketing Executive Nancy. Natalie and Nancy share their personal experiences of dealing with stress as a business owner and when starting out in your career. They share valuable advice on how to minimize these stresses with the importance of self-awareness and...

Join us for a new episode of Beyond the Hashtag we get the chance to chat to Tommy Hatto, an award-winning wellbeing coach, motivational speaker, actor, model, and founder of Tommy Hatto Online – a wellbeing coaching and consultancy company. Join Natalie and Tommy as they dive into the world of online presence, discussing the ups and downs of managing a large following on social media. From learni...

In this episode of Beyond the Hashtag, we’re taking you to San Diego, California for Social Media Marketing World 2023! Natalie shares her top take-aways from the conference and we’re sharing the top social media marketing tips from the amazing John Jantsch, Mari Smith, Keenya Kelly, and Austin Armstrong! Listen in as we share tips on how to improve your strategy and sharing your core message, the...

We're chatting with Olly Reid from Hum4ns, discussing authenticity on social media and finding the balance between sharing your challenges as a business owner and oversharing your hardships. Olly also touches on the importance of aligning personal and business values as well as understanding that everything may not be what it seems on social media. Don't forget to stay tuned to the end of the epis...

Join us for a new episode of Beyond the Hashtag we get the chance to chat to Julia, Social and Community Manager of Small99 and dive into the world of sustainability. Julia shares valuable insights into what steps you can take as a business to become more sustainable and also tips for using social media with more purpose. Don't forget to tune in to the end for our epic social media fail! Meet like...

In this episode of Beyond the Hashtag Natalie, our host, talked with Rhyannon Boyd, head of RUHX, NHS charity for the Bath Royal United Hospital. As they discuss RUHX’s approach to marketing and social media, you’ll gain valuable insights into how to engage different demographics, the importance offline marketing and what channels make the most impact. Plus, stay tuned for another epic social medi...

In this episode of Beyond the Hashtag we get the chance to chat to Pelvic health physiotherapist, Suzanne Vernazza. Suzanne has harnessed the power of TikTok by creating a health movement educating her viewers of the importance of pelvic health with her brilliant #squeezealong music videos. We deep dive into how she got started on TikTok, what she does to manage her community online and of course...

We’re back with our first episode of 2023 with Jenna, Founder of Gumption agency and the Social Media Union podcast.  Jenna and Natalie discuss social media strategy for purpose driven organisations.  Tune in to listen to their tips on how to create engaging content, how to choose the right platform, and how to build a community. This episode is packed full of great advice, so whether yo...

2022 is coming to an end and in this episode your host Natalie Sherman reflects on what’s happened throughout the year looking back at the success of the podcast and her business, Naturally Social! Links mentioned: Wiltshire Digital drive: https://www.wiltshiredigitaldrive.org/ Social Media Marketing World: https://www.socialmediaexaminer.com/smmworld/ People, Planet, Pint: https://www.facebook.co...

In this episode of Beyond the Hashtag we’re talking to the amazing Joyann Boyce,  Founder of Arima & Co, to chat about inclusive marketing as well as Joyann’s passion to help empower marketing teams to be more inclusive. Natalie and Joyann sit down to discuss inclusive marketing examples and how social media can play a role in changing the conversation about inclusivity. Make sure to list...

Episode Summary: In this episode of Beyond the Hashtag, we’re talking to Jane Boulton from Springboard; a charity that provides support for pre-school children (aged 0-5) with special needs and their families. We discuss how posting on social media helped them to raise an amazing £60,000 and how they've had to adapt and change their marketing strategy since they opened 50 years ago! Social media f...

Episode Summary: We’re back with a brand-new episode, and this week Natalie from Naturally Social is speaking with Lucy McMahon from We Hear You. Listen in as Lucy discusses her role as Communications Officer for this wonderful charity that provides counselling for those with cancer. Learn what strategies and tools they use to craft content and tell the story behind the work they do. Keep listenin...

Episode Summary: We’re back with a brand new episode, and this week Natalie from Naturally Social is speaking with Ryan Hartley from Always Better Than Yesterday. Ryan is a leadership coach, hosts the Always Better Than Yesterday podcast, and has had the pleasure of interviewing some high-profile guests. Natalie gets a chance to chat with Ryan about what makes a heart-centered leader and how he st...

Episode Summary: We’re back with a brand new episode, and this week our host Natalie from Naturally Social is speaking with the Klaire from the Kindness Connection. Listen in as they chat about how Klaire built her business using only Facebook and community involvement, learn how she keeps her business sustainable and the difficulties of switching off as a business owner! Connect with Naturally So...

Episode Summary: In this episode of Beyond the Hashtag we’re talking to Kayla Wilson, head of marketing at Furniture Box. Natalie and Kayla discuss what red flags to look for when working with influencers on social media. They also talk about how to build relationships with customers and being flexible when it comes to planning and prepping content. Lastly, this week's social media fail perfectly...