Beyond The Fold

When Kate Massey joined Searchspring, now part of Athos Commerce, she wasn’t just selling software. She was helping shape the brand’s next chapter. In this episode of Beyond The Fold, Kate shares how she sustainably scaled a fast-growing tech company, turned testing into a growth engine, and helped hundreds of retailers optimise every click. From practical AI and product discovery to leadership le...

When Mia Klitsas reimagined the humble tampon tin at 21, she didn’t just launch a product; she sparked a movement. In this episode, Mia shares how she built Moxie into one of Australia’s most progressive period care brands, growing a community of over 1.3 million TikTok followers without spending a cent on ads. From taking on industry giants to leading with values, we dive into the lessons behind...

What does it  really  take to grow in today’s e-commerce landscape? In this episode of  Beyond the Fold , we sit down with Mark Baartse, one of Australia’s most respected CMOs and growth consultants, to unpack the uncomfortable truths marketers often avoid. From his early days as MSN global lead developer to steering major Aussie brands as CMO, Mark has seen every side of digital growth. He shares...

Liliana Sanelli didn’t set out to build an events empire. But 18 years, 2,500 events, and $50M raised for charities later, she’s one of the most trusted names in the industry. From kitchen-table beginnings to global torch relays and high-stakes live sites, Liliana has mastered the art of turning moments into movements. In this episode, she shares how volunteering led her into events, why relations...

Welcome to Beyond The Fold, a podcast about the moves that matter most in business.

“They gave me the freedom to build something, and trusted me to own it.” Rhyanna Cardillo didn’t plan a career in eCommerce, but today she’s steering the online strategy for Aje Collective. As Acting Head of E-Commerce, she leads strategy and conversion optimisation across three brands, including a complete Shopify rebuild that lifted conversion rates in weeks. In this episode, Rhyanna shares how...

Anesley Clarke is the founder of B2C Furniture, a brand that’s challenging the fast furniture industry by focusing on timeless design and sustainability. What started as a tech entrepreneur’s leap of faith has grown into a $35M business built on purpose-driven growth. In this episode, Anesley shares the journey behind his brand: why he left the tech world, the five-year experiment that finally pai...

"They didn't call me once while I was on holiday. And I loved that." Jess Vassallo went from executive assistant to founder of Evocative Media, a powerhouse e-commerce performance agency built on values, trust, and sustainability - not hustle culture. In this episode, Jess shares how she started an agency with no prior experience, built systems that allow her team to thrive independently, and why...

Erin Deering co-founded TRIANGL, the cult swimwear label that went viral on Instagram and grew into a $200M global brand. But behind the rapid rise was a complex journey of instinctive decisions, personal sacrifice, and major lessons in business and growth. In this episode, Erin shares the real story: how TRIANGL started without a business plan, what it took to scale fast, why she eventually walke...