Beyond the Fabric: The Story Behind Ever

In this inaugural episode of "The Rooh of Style," we take you on a journey through the design process at visit here Rooh London, exploring how each collection is born from a blend of heritage artistry and contemporary London fashion sensibilities. We sit down with Rooh London’s creative director to discuss the inspiration behind the latest collection, touching on how age-old hand embroidery techniques like Zardozi and Gota Patti are blended with modern silhouettes that appeal to both British and international audiences.  In the middle of our discussion, we dive into how the team at Rooh London carefully selects fabrics that balance luxury with wearability making their garments perfect for weddings, festive gatherings, or even chic everyday wear. This episode also features a customer spotlight: a London-based bride sharing