Beyond The Dawn of Business - Empowering Entrepreneurs

In this episode, I’m joined by the brilliant Dee Airey, clarity and confidence strategist, personal brand photographer, and all-round entrepreneurial powerhouse. We dive into the real, raw layers of what it means to evolve in business. Dee opens up about her shift from coaching to a more strategy-led approach, focusing on actual transformation, not just theory. She’s all about helping people get c...

We talk a lot about success on this podcast, but this conversation is about what it really means to feel abundant. I share some of my own story here, the parts that don’t usually make it to the highlight reel. No big inheritance, no lottery wins, just me, working things out as a single mum with more determination than cash in the bank. What I’ve learned along the way is that abundance doesn’t star...

There was a time I thought the flashier the mentor, the better the outcome. You know the ones, big promises, bold guarantees, and price tags that made your palms sweat. But after walking through different seasons of business myself, I’ve learned the hard (and valuable) way that the right mentor doesn’t always come wrapped in a glossy Instagram feed. In this episode, I’m sharing the honest truth ab...

Part two of The Pursuit of Mental Wellbeing with my big sister Gillian Airey Goodwin is here, and it’s even deeper, even more powerful. This time, we dive into the emotional and mindset shifts that are essential for running a business and living a grounded, conscious life. We explore what it really means to understand your own patterns, how your emotional responses hold data, and why journaling ca...

Ever had a client turn on you in a way you never saw coming? It’s gut-wrenching, especially when guilt, blame, and emotional manipulation start creeping into the conversation. I’m talking about those moments when a client’s financial struggles suddenly become your problem, and they expect you to carry the weight. It doesn’t happen often, but when it does, it stings. And if that client was someone...

The pursuit of mental wellbeing has always been close to my heart, and in this episode, I get to explore it with someone incredibly special, my sister, Gillian Goodwin. Gillian shares her journey from life as a teacher to studying psychology at University, and how that shift opened the door to her deep passion for mental health. We talk about her role as a mental health lead in schools, the worksh...

Charlotte and I are back for the final part of Deepthroating Bananas!  This time, we’re diving into the real heart of what it means to build a business that actually feels good. We talk about the beauty of community, the power of finding your people, and why running a business without pretending to be someone else is the real win. I open up about the juggle of work and life (yes, the glam and the...

Deepthroating Bananas Pt2 is here, and it’s somehow even juicier than the first. We delve into the challenges of unconscious eating, the lingering effects of outdated diet rules, and the journey of unlearning unscientific health practices. Charlotte shares her powerful transition from a traditional personal trainer to a coach who supports women with mindset and emotional well-being. Together, we e...

This week I’m joined by the incredible Charlotte De Curtis, and we’re diving deep into the real side of the fitness and wellness world, the stuff that goes way beyond meal plans and gym selfies. Charlotte shares her powerful journey from being a traditional personal trainer to becoming a coach who supports women with mindset and emotional well-being. We talk openly about the emotional layers behin...

Alright, pretties, let’s get into it! There’s been some buzz around Mel Robbins’ latest book Let Them - not just because it’s another powerhouse of motivational wisdom, but because some folks are raising eyebrows over whether the core concept actually originated from someone else. We’re talking about Cassie Phillips, who shared a very similar idea before Robbins’ book hit the shelves. Now, Mel is...

Abundance in business isn’t just about money... it’s about alignment. The way you show up in your business should reflect your identity and values, not just your ambitions. A strong money mindset is essential, but it has to be balanced with real action. You can’t just think your way into abundance; you have to build it. I see so many entrepreneurs chasing purpose-driven projects while unintentiona...

Let’s talk about something that’s been on my mind lately... Zelensky’s visit to America and the absolute masterclass he gave in composure, dignity, and handling difficult situations. Politics aside, his response to being confronted by Donald Trump and JD Vance was a lesson in self-control that we could all learn from, especially those of us navigating the chaos of business, leadership, and, well,...

Lovelies, let’s talk about something close to my heart: the intense sense of injustice that many neurodivergent individuals, particularly those with ADHD, often carry. It’s like having a moral compass that’s permanently set to “fairness,” and when that’s ignored or violated, it feels impossible to let go. But here’s the real kicker: standing up for what’s right? It’s not always easy or consequence...

So, picture this – I’m being served what I think is Irish coffee, only to realise it’s actually Bisto gravy. Yep, gravy. Mortifying at the time, but honestly, it’s the perfect metaphor for life and business – appearances can be seriously deceiving. We’ve all been there, comparing ourselves to someone else’s polished perfection, thinking we’re not good enough. But here’s the truth: behind every shi...

Blue Monday might be known as the gloomiest day of the year, but it doesn’t have to define your mindset. I’m opening up about the challenges this day can bring and why it’s okay to feel the weight of it. Self-compassion is key, and acknowledging your emotions is the first step toward managing them. From taking well-deserved breaks to indulging in self-care, I’m sharing practical ways to nurture yo...

January sales often feel like a mad dash for cash, but let’s take a step back and look at the bigger picture. I’m breaking down the psychology behind these sales and why understanding consumer behaviour and the retail calendar is essential. Did you know that in the UK, items must be sold at full price for 28 days before going on sale? It’s all part of the strategy, and I’m sharing why following th...

"New Year, New You" can feel like a lot of pressure, can’t it? Let’s flip the script. I’m talking about why it’s time to ditch the unattainable resolutions and focus on something that truly matters... your well-being! Personal growth doesn’t happen overnight; it’s in the little things we do every day and the self-awareness we cultivate along the way. I’m sharing why rigid goals often lea...

Christmas Eve is a magical time, and I’m here to remind my fellow female entrepreneurs to savour it. Amid the hustle of the holiday season, it’s so important to pause, take a breath, and embrace the joy of the moment. Reflecting on how much the business world has changed, I’m sharing tips for prioritising self-care, setting boundaries, and sprinkling in those little micro pleasures that make the s...

As someone immersed in the digital world, I know how easy it is for boundaries to blur, letting work creep into every corner of life. That’s why I’m sharing my thoughts on the importance of a digital detox and how crucial it is for mental health - especially for those of us working in social media or similar fields. At our studio, we commit to a full two-week digital detox each year, which is no s...

Seasonal sales are a golden opportunity to boost your income while planning for the year ahead. In this episode, I share strategies to create evergreen or semi-passive products tailored to specific seasons, like Christmas or winter, and explore how automated email systems can help you sell effortlessly. By analysing social media engagement and email responses, you’ll discover how to identify poten...

I delve into the significance of Black Friday, particularly for female entrepreneurs navigating the holiday shopping season. I explore Black Friday's origins in the US, its psychological impact on consumer behaviour, and how it’s evolved into a months-long shopping event starting as early as October. I share insights into the spending patterns that make this season critical for some businesse...

Join me and Danielle Thompson from Goldspun Support, as we dive into a podcast episode that’s as varied as it is thought-provoking. We tackle the big stuff—fractional directors and how they’re saving businesses one flexible, cost-effective decision at a time. We also ponder the ethics of AI in relationships and its game-changing potential in healthcare, all while navigating the tightrope of runnin...

I recently sat down with Nic from Plate Spinning Academy to dig into the real, sometimes gritty side of entrepreneurship. We had a laugh calling it a “darker Disneyland,” a place that looks glittery on the outside but is full of hidden twists and turns on the inside. And let’s be honest, we both feel that so much of the marketing we see around entrepreneurship is full of wild promises about overni...

As we gear up for the holiday season, sales strategies must adapt to shifting consumer behaviours. While high-end luxury is rebounding, middle-tier customers are tightening budgets, impacting sectors like luxury hotels and events. Meanwhile, affordable feel-good purchases remain popular, offering a window for brands targeting lower-tier consumers. This season, ethical sales practices are key. Movi...

We all know that inner critic—the one that chips away at our confidence, whispering doubts and negativity. I've struggled with it myself, letting it hold me back for too long. But I’ve learned that we can rewrite that internal dialogue. Recognising those harsh thoughts and actively challenging them has been a game-changer for me. I’ve also come to understand how things like sugar and simple c...