Terry Whalen, Founder of Sum Digital

Beyond ROAS - Insights From the Ecommerce Trenches

Business EN ↓ 6 episodes

The Beyond ROAS Podcast is produced to arm ecommerce brand operators with insightful and actionable information. The podcast is produced by Sum Digital, a digital ad agency focused on scaling Meta, Google and TikTok Ads for ecommerce. We've been doing this for over 10 years, and we're getting better and better each year.

Author

Terry Whalen, Founder of Sum Digital

Episodes

Bootstrapping to Breakthrough: The Kindred Bravely Story 03.10.2025 39:49

Terry sits down with Garret Akerson , co-founder and former CEO of Kindred Bravely , to unpack how a single nursing-friendly product (2015) scaled to a PE-backed brand—and the hard lessons along the way. They cover today’s “cautiously optimistic” e-comm climate, cashflow-first operating, a no-resume group interview hiring model, and proving CTV with geo holdouts.

Get Better Performance from Google Ads with Standard Campaigns 24.07.2025 10:27

Google is evil to advertisers. But there's a way to gain transparency, control, and better performance from Google Ads. I'm here to lead the way.

The Evolution of Celebrity Commerce with Jeff Eynon, Head of Growth, Nocta 24.07.2025 27:05

In this conversation, Jeff and Terry discuss the evolution of celebrity commerce, the challenges of measurement and attribution in direct-to-consumer (DTC) brands, and the effectiveness of various advertising channels like TikTok and YouTube. They share insights on the importance of celebrity involvement in brand success, the tools they use for data analysis, and the complexities of incrementality...

Scaling a Vertically Integrated Brand, with Abhi Lokesh, founder and ex-CEO of Fracture 24.07.2025 31:39

In this episode of the Beyond ROAS podcast, Terry Whalen interviews Abhi Lokesh, founder and former CEO of Fracture, a unique photo decor brand. They discuss the journey of building Fracture from its inception, the challenges faced in funding and marketing, the importance of vertical integration, and the impact of advertising strategies. Abhi shares insights on customer acquisition versus brand bu...

Managing Multiple Ecommerce Brands - And More! - with Sam Mendelsohn of Workspace6 24.07.2025 1:03:22

In this episode of the Beyond ROAS podcast, Terry Whalen and Joey Muller engage in a deep conversation with Sam Mendelson, exploring his extensive journey in e-commerce. Sam shares insights from his family's business, Sivana, and how he transitioned into launching new brands like Sozi and Tiny Rituals. The discussion covers the challenges of scaling businesses, the importance of community in...

Unlocking the Power of User Data with Yiqi Wu, founder of Aimerce 19.06.2025 20:33

In this episode of the Beyond ROAS podcast, Terry Whalen interviews Yiqi Wu, founder of Aimerce and Meta ex-engineer and product manager. Yiqi shares insights from her extensive experience building at Meta and discusses the importance of user data for (DTC) brands. She explains how Facebook's algorithms have evolved and the significance of user data in advertising. She also delves into Aimerc...