Beyond Marketing - The Podcast.

Social media has increasingly driven the perfectionism ideals presented to us for decades by mass media, highly impacting the influencer marketing industry today. In this utterly authentic and human episode, best-selling author and founder of Happy Not Perfect, Poppy Jamie, shares with Maira Genovese, Founder and President of MG Empower and Raphael Bouquillon, Managing Director USA, her personal e...

The world calls for urgent action when it comes to sustainability, and influence plays a definite role in it. This episode reveals how the colossal beauty industry, backed by clean chemistry and allied with influencer marketing, is conquering the forefront of sustainable action, reshaping consumer behaviour and supporting brand’s community building. John Melo, CEO of Amyris, joins Maira Genovese,...

The creator economy isn’t going anywhere. But how’s it going to change when Web 3.0 is fully realised? Experts say Web 3.0 will completely reshape community building. Tune into this all-encompassing conversation to gaze into the future and explore the evolution of social platforms, influencers and brands in the highly anticipated new phase of the internet. This episode’s special guest is Kaya Yuri...

Is there a sustainable approach to Web 3 and NFTs? In this episode Nihar Neelakanti, CEO of Ecosapiens, joins Maira Genovese, President and Founder of MG Empower and Ross McAlpine, Senior Design Manager to discuss how the Ecoverse will come to life, to build a sustainable landsacape of Web3. Tune in to discover how Ecosapiens is building a web3/NFT platform to enable consumer support against clima...

The creator economy is taking the world by storm, transforming how the publishing industry embraces a new form of leaders, cultural voices and entrepreneurs. In this episode Alinka Rutkowska, CEO and founder of Leaders Press, joins Maira Genovese, President and Founder of MG Empower and Siang Ng, Talent director, to discuss how the Publishing industry has been transformed by the rise of Influencer...

What is the Metaverse today? Let’s demystify it. In this episode, Yonatan Raz-Fridman, CEO and founder of Supersocial, joins Maira Genovese, President and Founder of MG Empower and Edward Ogunrinde, Senior Creative Strategist, to discuss how Web3 is transforming how brands and consumers interact in the new immersive and virtual worlds. Tune in to discover how  the this new web era will transf...

“People will remember you by how you made them feel”. Emotions and genuine human connections are the core of Influencer Marketing success. In this episode, Paula Bezerra, Head of Public Relations at Fasano Rio de Janeiro and Chief Brand Activist at Amyris, joins Maira Genovese, President and founder of MG Empower and Hellen Katherine Marketing Manager, to discuss how the influencer industry has tr...

After the challenging times over the past years, across the world, consumers are seeking to find sources of joy and genuine connection when diving into the experience with brands and services. In this episode, our host Maira Genovese, Founder and President of MG Empower and Bruno Genovese, General Manager are joined by Andreia Morelli, VP of Charge Products & Marketing at American Express Mexi...

Sustainable beauty is transforming the industry forever, as consumers are increasingly demanding brands to become more ethical and transparent across their supply chain and communications. In this episode our host Maira Genovese, Founder and President of MG Empower is joined by Francisco Costa, Founder and Creative Director for Costa Brazil, to discuss how the beauty brand future relies on how the...

The definition of business success today goes beyond commercial results. Younger generations and consumer awareness are demanding brands to go from words to actions when it comes to the business impact across society, environment and economy. In this episode, our host Maira Genovese, Founder and President and Ed Gough, Senior Account Manager at MG Empower, are joined by Pia Heidenmark, former chie...

After a challenging year, consumers decision making has forever been transformed, prioritising brands that go beyond their commercial goals, to support consumers to live better lives. In this episode, Bea Bravo Senior Marketing Manager at Johnson & Johnson in the Philippines joins our host Maira Genovese, Founder and President of MG Empower, and Samara Marangoni, Influencer Marketing Coordinat...

During the past two years, wellness has taken centre stage in consumers lives and will continue to grow as the world enters a new phase post-pandemic. In this episode, Ulises Ramirez, General Manager for the North America Water Portfolio at The Coca-Cola Company joins our host Maira Genovese, Founder and CMO of MG Empower and Hellen Katherine Marketing Manager, to discuss how F&B brands can ta...

The Asian market has been leading the path on technology and marketing innovations over the past years. In this episode, Siang Ng former VP of Global Business at Gushcloud International and today thought leader on marketing and business strategy, discusses with Maira Genovese Founder and CMO of MG Empower and Andrea Cortés, Business Development and Marketing Manager, the key learnings from Asia fo...

In today’s world, brands have the possibility to positively impact society. In this episode, Naomi Walkland VP of Marketing for Bumble EMEA joins our host Maira Genovese, Founder and CMO of MG Empower to explore how brands can use their platform and marketing efforts  to build a safer and kinder digital landscape. Both leaders discuss their experiences on leading purpose led businesses and ex...

TikTok has revolutionised the social media landscape and sparked the growth of content creators across the globe. In this episode, Jaime Vargas, CEO, and Founder of Tkers Agency in Spain joins Maira Genovese, Founder, and CMO of MG Empower to discuss how brands can embrace TikTok to disrupt their marketing and content strategies. Also, they talk about how brands can lose the fear to enter the plat...

Building a brand personality is a must in today’s digital world, especially for FMCG brands looking to disrupt the digital landscape. In this episode, Sonya Gonzalez, Marketing Manager for Burton’s Biscuit Company joins our host Maira Genovese, Founder and CMO of MG Empower, to discuss how FMCG brands can engage and delight consumers by innovating in their digital marketing strategies. We dive dee...

Today, more than ever brands are challenged to distinguish themselves on how to communicate their social and environmental efforts authentically. In this episode, Sylvia Guerrero, Marketing Manager for Nestlé Nespresso in Colombia, discusses with our hosts Maira Genovese, Founder and CMO of MG Empower and Aleks Velev, Campaign Manager, how brands can avoid becoming one more brand promising to save...

The digital media landscape is rapidly transforming, and both brands and influencers need to stay at the forefront of IP regulations to protect their businesses. In this episode, Anita Sharma, Founder and Managing partner of Sharma Law discusses, along with our hosts Maira Genovese, Founder and CMO of MG Empower and Aleks Velev, Campaign Manager, what both parties need to legally take into account...

When it comes to the travel and hospitality industry, it all comes down to experiences and how effectively can brands convey an engaging and authentic travel journey. In this episode, Lisette Sprangers, General Manager for the first AC Hotel by Marriott in LATAM, discusses with our hosts Maira Genovese, Founder and CMO of MG Empower and Aleks Velev Campaign Manager, how influencer marketing has tr...

Entering and successfully growing in a new market is a challenge for any brand and business. In this episode Elvira Serra, General Manager for luxury brands at L’Oréal France discusses with our hosts, Maira Genovese, Founder and CMO of MG Empower and Aleks Velev Account Manager, how to use Influencer Marketing as a strategy to successfully penetrate a new market. Tune in to discover how, through t...

The creators economy is here to stay and revolutionise the marketing industry forever. In this episode, Camila Coutinho Global influencer, communicator and business women discusses with Maira Genovese, Founder and CMO of MG Empower, what the future of content creators hold and the different opportunities there are for partnering and co-creating with brands. Furthermore, they reflect back on the jo...

Todays' audience is increasingly demanding brands across the globe to convey and demonstrate in actions a bigger purpose that goes beyond commercial goals. People are no longer buying what brands do, but why they do it. In this episode, Emily McDonnell Influencer Marketing and social media expert explains how brands can define their purpose and partner with the right voices to convey it authentica...

Social distancing measures and the rise of a new customer behaviour, have challenged luxury brands to defied the status quo when delivering exclusive brand experiences, that go beyond the physical space. In this episode, Vanessa Fernandes Luxury Expert and Marketing Manager for Clive Christian Perfumes, discusses how luxury brands can innovate in their approach to market, by rethinking their digit...

Staying ahead of the game in a fast-moving and evolving digital landscape is a challenge for all size companies. In this Episode, Tessa Masiaszek, Marketing Master Professor and Business consultant discuss how marketing managers and entrepreneurs have to adapt to the evolution of brand management to keep their businesses growing. Also, with our co-hosts they explore how important is to have a defi...

Growing a business in todays fast moving digital world is a challenge. In this episode, Gordon Glenister Marketing consultant and keynote speaker for the industry, dives into how  brands can leverage the power from Influencer Marketing to grow their businesses. Tune in to get practical insights and recommendations on how to secure a return of investment from an influencer marketing campaign,...