Beyond Marketing - The Podcast.

In this episode of Beyond Marketing, we uncover how to navigate Reddit with its Lead Strategist Alexandra Comito. Tune in to learn how brands can navigate the nuances of the platform, connect with its diverse communities, and leverage its unique culture for authentic engagement. Alexandra offers insider strategies, revealing why “Reddit is unparalleled for engagement” and how brands can thrive by...

In this captivating episode of Beyond Marketing, we dive deep into the beauty world with Vic Ceridono, a trailblazer player who redefined beauty to be simple. Here, Vic shares her incredible journey - from her early days as a beauty blogger and journalist in Brazil to becoming one of the most renowned beauty influencers and the founder of Vic Beauté brand. Discover the challenges she faced transit...

In this episode of Beyond Marketing, Maira Genovese, Founder and CEO of MG Empower, sits down with Oliver Yonchev, CEO and Co-founder of Flight Story, to explore the transformative power of generative AI in the creative and marketing industries. They delve into the importance of embracing failure as a pathway to innovation, the evolving role of AI in augmenting creativity, and strategies for leade...

Tune in as we explore what truly means to redefine success in today's business world. We discuss how traditional gender roles in leadership are being shaken up, and dive into why physical workspaces are still so important for sparking innovation and building connections. This conversation offers a fresh perspective on what it means to run a successful business today. Join our host, Maira Genov...

Who hasn’t ever stopped whatever it is that they were doing for a peek at the grand interval shows of the American Football League final, the Super Bowl (that under the production company of no one less than Jay-Z, has brought to its stage Rihanna, Bruno Mars, JLo and Shakira, among other stellar artists)?  The world of sports seems to have taken over pop culture, permeating fashion, music and con...

In the early 2000s, Camila Coutinho was one of the first influencers to have one million followers. As a pioneer of the era of the mega influencer, she not only took part in the birth and evolution of a world-changing new industry but she was also savvy enough to capitalise on the business opportunities within it – predicting and shaping a future that few others could imagine at the time.  In this...

What’s the secret to successful branded content? For viral Brazilian comedy sensation Esse Menino, the immediate response was, “Being hot.” But what he really meant was this: it’s all about brands not being afraid to take creative risks, and giving creators like himself the freedom to be their authentic selves. In this episode, our hosts sit down with a legend of our times to discuss the true mean...

After a life-changing event, Sophie Butler found community, comfort, and her life mission on social media. But just as she was embraced by the disabled community, she quickly discovered how much it lacked genuine inspiration and representation. So ever since, this powerhouse creator has been dedicated to showing the world her life as a disabled person through lighthearted, inspirational content. ...

In this special episode of our #InfluencerMarketingUncovered Podcast, creators Denis Colak and Nimi Blackwell are welcomed by our Founder & CEO Maira and Account Director Steff to share their journey towards becoming a powerful and dynamic duo. The conversation touches on their perspectives on the influencer landscape, the key differences between working with luxury and fast-fashion brands, an...

How is Pinterest, the visual inspiration engine, becoming the ultimate marketplace for brands and consumers alike? The answer lies in an exquisitely simple equation: Pinterest has made itself an online oasis for its users to set intentions and plan for the future. And embracing a manifestation mindset allows branded content to  feel natural, contextually relevant, and highly personalised.   In thi...

Aayati Dash is only ten years old, but with a veracious attitude and incredible vision, she’s proving that sometimes kids really should be in charge.  From growing up in India to laying roots in the USA, from feeling bullied to finding strength through her creative skills, Aayati’s journey has placed her at the centre of some of the most prestigious stages in the world, including #Davos and #Canne...

Our guest in this episode holds not one, but two world records for surfing the biggest waves ever ridden – in both men’s and women’s categories.  Maya Gabeira, Big Wave Surfer & Environmental Activist, doesn’t usually go on podcasts. So we are incredibly privileged to have her on the show as she revives her brave trajectory in pursuit of passion – from serving tables in Hawaii, to the conquest...

Sustainability is the fashion world’s favourite buzzword. But what does it really mean? And more importantly, how should brands be talking about it? In this episode, content creators, writers and sustainability consultants, Brett & Scott (the Staniland twins), call out the best and the worst of the fashion industry. Turning what they’ve learned from their experience as brand consultants into a...

Partnerships and collaboration are hitting hard business strategies. But in the social development world, those are the foundation. Edu Lyra, founder of Gerando Falcōes, an organisation that is changing the reality of millions of people in the Brazilian favelas, and conquering international leaders and brands, joins our podcast. The fifteen-minute episode is enough to inspire and sharply convey po...

The future is data. From a pandemic scenario, to one of the biggest technological revolutions, life seems to have never raced at such high speed. Along with Michael Duray, Head of Marketing at Samsung UK, our hosts dive into a dynamic conversation about the topics that are shaking the world of business and beyond. On a short trip to the past, they analyse and discuss data power, the latest AI adva...

Whether we’re recalling the past or creating new moments, science tells us that our senses are closely connected with memory. In this episode, Graziele Toscan, Head of Global Marketing at Melissa, walks us through the incredible story of the Brazilian fashion brand that, in the early 80’s, introduced the infamous jelly texture and iconically absurd bubble gum scent to the world of footwear.  Also...

Storytelling, when guided by inner purpose, has limitless potential. From our studio in London, content creator, model, documentarian and environmental voice, Gwilym Pugh, sat down with our hosts to share his transformation; from shy person to social media phenomenon, from dangerous unhealthy habits to physical strength, and from someone who felt disconnected from nature to WWF ambassador.  Also o...

Come with us on a global journey as we zoom into the creator economy in India, the most populated country with the second biggest online market in the world, through the expert eyes of a rising Gen Z influencer: Anahita Karanjiia.  Anahita joins our hosts directly from Mumbai for an enlightening conversation, revealing the ins and outs of an inspiring collaborative culture and a globally connected...

We build our future in the present. And researchers are already looking as far as 2050 to identify the trends that will dictate life, culture and everything in between – so you’d better start listening! Kicking off Season 3, our hosts welcome to the studio Trend Forecaster, Futurist and Content Director at Stylus, Katie Baron. Together, they analyse and explore such groundbreaking trends as adapti...

Join us for the final episode of season 2 of the #InfluencerMarketingUncovered Podcast, where we sit down with three trailblazing women in the Creator Economy: celebrity makeup artist and entrepreneur Holly Connolly, MG Empower Founder and President Maira Genovese, and MG Talent Talent Manager Carmela Contarino. These inspiring women share their personal stories and insights on elevating women's v...

The Creator Economy is rapidly changing the status quo, bringing powerful female voices to even the most male-dominated industries. In this inspiring episode, Maira Genovese, Founder and President of MG Empower, and Edward Gough, Senior Account Manager, have an honest, in-depth conversation with Tisha Alyn, professional golfer, creator and activist voice for women and the LBGTQ+ community, in cons...

One of the hottest trend topics in the Marketing industry stands around “How to successfully place brand activations on new digital spaces, such as the Metaverse”? While the answer to this question is still at quite an early stage, there are important insights to consider. In this episode, the Director of Innovation & Creative Partnerships of Yahoo Creative Studios, Sam Field, joins Maira Geno...

Fostering community has become a top priority for consumer brands, but is it ultimately necessary? In this episode, Maira Genovese, Founder and President of MG Empower, and Raphaël Bouquillon, USA Managing Director, welcome Manouska Jeantus - Community Lead at Miro, former Community Engagement Leader at Glossier. The three engage in a conversation, tapping into the real meaning of community, and h...

Co-creation is the hot buzzword in the creator economy, and it is so for a reason. It is a win-win strategy for both brands and creators. In this episode, Maira Genovese, Founder and President of MG Empower, and Raphael Bouquillon, USA Managing Director, explore the concept with global communications strategist and talent agent, Alice Hampton, founder of ACP Management. This rich conversation brin...

Emily Ewell is the Founder and CEO of Pantys, a pioneer brand in improving the health of women and the planet through sustainable menstrual, maternity and incontinence underwear. In this episode, Maira Genovese, Founder and President of MG Empower, and Paula Albuquerque, Global Head of Influencer Marketing, engage with Emily in a powerful and insightful conversation, filled with practical cases an...