Beyond Marketing

Most B2B companies run ads expecting leads… and end up disappointed. In this episode, I break down why B2B advertising doesn’t work the way people think - and why it’s not actually the ads that are the problem. You’ll learn: Why B2B buying decisions are completely different from B2C Why no one buys high-ticket services from a single ad The real role of advertising in B2B How to use ads to support...

Most people think marketing is about tactics — but we’ve found it usually comes down to something much simpler. In this episode, we explore the idea of the “marketing triangle” and why time, money, and knowledge are the three variables that quietly shape every result. We talk about what happens when one of them is missing, why throwing money at marketing can backfire, and how to make smarter decis...

It’s tempting to hit pause — especially when budgets get tight and results don’t feel immediate. In this episode, we unpack why stopping SEO isn’t just a break, but often a step backwards. We talk about how visibility really works, why consistency quietly compounds over time, and what actually happens when you disappear while your competitors keep going. We also explore smarter ways to scale down...

We often assume that when campaigns don’t work, the problem is in the ads. But more often, the real issue starts after the click. In this episode, we talk about why landing pages quietly kill conversions — and how small mismatches, friction, and unclear paths to action cost you real money. We explore what actually makes people take action once they land, and why “pretty ads” won’t save a broken ex...

Most companies treat the FAQ section like a boring afterthought — something purely informational that sits quietly at the bottom of a page. But when we look closer, it turns out this simple section can have a real impact on sales, trust, and even how visible your brand is in search and AI tools. In this episode, we talk about why unanswered questions are often the real reason people don’t buy, and...

Gender marketing sounds simple — until you look at how people actually make decisions. In this episode, we explore where gender-based strategies still make sense, where they become risky, and why rigid divisions often miss how buying decisions really happen. We talk about emotions, functionality, multiple decision-makers, and the thin line between insight and stereotype. If you’ve ever wondered wh...

Marketing agencies as we know them were built for a very different world — one where most work had to be done manually, by large teams, over long timelines. In this episode, we explore how AI is quietly reshaping not just tools and workflows, but the entire idea of what an agency actually is. We talk about the shift from service providers to problem-solving teams, why smaller, more flexible setups...

What if great leadership starts with the idea that you’re not special? In this episode, we explore the Scandinavian concept of Janteloven and how its principles of humility, equality, and quiet responsibility shape the way teams communicate, make decisions, and build trust. We reflect on how this mindset clashes with hustle culture and personal branding — and where it might actually offer a health...

Some marketing works instantly. Other marketing takes months to even begin. In this episode, we explore why B2B and B2C operate in completely different worlds — from trust and long-term relationships to attention, entertainment, and fast decisions. We reflect on why so many campaigns fail simply because the strategy doesn’t match the reality of the buyer. Tune in if you’ve ever felt that “good mar...

Everyone says their target audience is the CEO — but that’s rarely how buying decisions actually happen. In this episode, we explore who really drives B2B choices inside companies, why executive-focused campaigns often burn budget, and when targeting the top actually makes sense. We talk about internal champions, real decision dynamics, and the quiet role of teams that shape outcomes long before a...

In this episode of Beyond Marketing, we take a step back from tactics and look at why websites stop converting — even when they look “fine” on the surface. We explore how visibility, speed, first impressions, trust signals, and clear actions quietly shape decisions long before someone clicks a button. Along the way, we reflect on how search, social platforms, and AI tools are changing what a websi...

We’ve all seen it — people showing up to conferences hoping something will “just happen.” In this episode, we explore why that mindset usually fails, especially in B2B, and why real results come from the work done long before you step into the venue. We talk about preparation, meaningful outreach, and how being genuinely useful can open more doors than any elevator pitch ever will. It’s a conversa...

This episode isn’t really about microphones, software, or tools — it’s about removing friction and actually getting things done. We talk about the gear and setup behind Beyond Marketing, why “good enough” often beats “perfect,” and how overcomplicating your process can quietly kill momentum. Along the way, we explore the mindset behind choosing simple tools, building repeatable habits, and focusin...

Two years in, we take a step back and reflect on what podcasting really teaches you once the initial excitement fades. We talk about consistency, audience quality over vanity metrics, why guests change the game, and how a podcast becomes a tool — not a goal in itself. This isn’t a how-to guide, but a collection of observations you only get by recording, publishing, and sticking with it. Tune in if...

In this episode of the Beyond Marketing Podcast , I share my top 5 most recommended books on marketing and sales — plus why these titles go far beyond tactics and can genuinely change the way you think, work, and communicate. These books are perfect for anyone working in marketing, sales, customer support, business development, or running their own company . Each one shaped the way we build relati...

AI tools like ChatGPT, Perplexity, and Copilot are quickly becoming the new search engines — and they’re already shaping how customers discover brands, choose vendors, and make buying decisions. The question is no longer “Should my company care about AI?” but rather: “What can I do so these AI systems actually recommend my business?” In this episode, we break down the key factors that influence ho...

We explore the three things every business should never delegate — no matter how good the agency pitch sounds. From sales and customer support to authentic content creation, we talk about what happens when companies try to outsource what makes them human. It’s a conversation about control, credibility, and the real cost of convenience. Tune in if you’ve ever wondered where to draw the line between...

Let’s be honest — not every marketing agency plays fair. In this episode of Beyond Marketing , we'll break down the three biggest sins of marketing agencies that every business owner should watch out for. I’ve seen it all — the fake reports, the contracts that trap you, and the broken promises that destroy trust. We’ll talk about: 1️⃣ Agencies that sell illusions instead of results. 2️⃣ Those...

Everyone talks about quality — but what if quality isn’t what really matters? In this episode, Dmitry Andrzej Rodzin challenges one of the biggest myths in business: that quality alone wins clients. Through real-life stories and sharp insights, he explains why timeliness and communication often matter more than perfection itself. Because a flawless product delivered too late is worthless — just li...

Choosing a company name sounds simple — until you actually have to do it. In this episode, I walk you through 10 essential questions you should ask yourself before you commit to a name. We’ll talk about: whether your service or product should be part of the name, when it makes sense to use your own last name (and when it doesn’t), how domain availability and name length can affect your clicks, how...

Hiring a markeitng agency? Check out the three things you shouldn't be outsourcing to it.

If you have to explain your website — you’ve already lost. In this episode of Beyond Marketing Podcast we talk about why clarity is the foundation of an effective website — especially in B2B. When visitors land on your page, they decide within seconds whether to stay or leave. If they don’t immediately understand: Who you are What you do How you can help them they’ll simply go back to Google — and...

This time we'll be talking about a situation when it's better not to invest in marketing, as it can ruin your reputation and your company.

In this episode of the "Beyond Marketing" podcast, I had the pleasure of speaking with Sascha Fahrbach, a journalist and media personality, live from the European Parliament in Strasbourg. We explored the importance of personal branding for politicians, highlighting how leaders like Estonia's former Prime Minister, Kaja Kallas, and Hungary's Viktor Orbán leverage media to shape their public image....

In this episode, we explore key strategies for negotiating in B2B environments. Learn how to: Prepare effectively and build trust. Leverage your value proposition. Handle objections with confidence. Close deals that foster long-term partnerships. Ideal for marketing professionals and B2B sales teams looking to enhance their negotiation skills. Tune in for actionable insights!