Beyond Hormones, The Business of Wellness

Send us Fan Mail This year felt different for clinic owners — and it wasn’t just you. In this end-of-year episode of Beyond Hormones: The Business of Health , Jody Layne zooms out to look at the industry trends that shaped the wellness and hormone clinic space over the past year — and why so many clinic owners felt stretched, challenged, and unsure even when growth was happening. From changes in p...

Send us Fan Mail As the year comes to a close, it’s natural to reflect on what worked, what didn’t, and what we want to do differently next time. In this solo episode, Jody shares an honest, behind-the-scenes reflection on launching Accelerated Medical Practices in 2025 — the excitement, the momentum, and the realization that even good ideas can quietly create overwhelm when there are too many of...

Send us Fan Mail In this episode, Jody Layne interviews Mary Ann Butler, NP — founder of The Wellness Firm, peptide educator, and long-time hormone optimization provider. Mary Ann shares: How a pain management conference during the opioid crisis opened her eyes to hormones The surprising way pellets changed her husband’s life (and their marriage!) Why she started her clinic with only 250 sq ft — a...

Send us Fan Mail Owning a hormone clinic is often seen as the natural “next step” for great providers — but is it really the right step for you ? In this short episode, Jody breaks down the truth that most people never say out loud:  Being an exceptional provider doesn’t automatically mean you’ll love being a clinic owner. Inside this 5-minute conversation, you’ll discover: The difference between...

Send us Fan Mail Ever wonder why some leads convert so easily… and others feel like you’re dragging them through mud? In today’s first ever solo episode, Jody breaks down the real reason hormone clinics struggle with lead flow, conversions, and long-term retention — and it has nothing to do with your pricing, your staff, or your Google reviews. It’s because you haven’t built the 7-11-4 connection...

Send us Fan Mail If you’re a hormone clinic provider, you’ve probably felt it: the long days, the endless demands, the emotional load your patients carry, and the pressure to hold everything together. And in those moments when you’re running on empty, everyone loves to say “just push through.” But let’s be honest— willpower isn’t a long-term strategy. It burns out. It breaks down. It runs dry. In...

Send us Fan Mail In this episode of Beyond Hormones: The Business of Wellness , Jody sits down with hormone-clinic marketer and AMP co-founder Kevin Hutchinson—a storyteller, strategist, and the brains behind some of the industry's most successful campaigns. Kevin shares what actually works when it comes to marketing a hormone clinic today, including: • The campaign that skyrocketed leads (an...

Send us Fan Mail In this Just Under 5 episode, Jody breaks down one of the simplest — yet most powerful — tools in every successful hormone clinic: Patient Symptom surveys. Most providers use surveys to gather information at the first visit… but very few use them to reinforce progress, support retention, and help patients see just how far they’ve come. Inside this short episode, you’ll learn: Why...

Send us Fan Mail In this candid and wide-ranging conversation, Dr. Rick Welch of MDCosmedx: https://mdcosmedx.com/ and Doctor’s Diet Program: https://drsdietofky.com/ opens up about the real journey behind building a thriving hormone and wellness clinic. From aesthetics to weight loss to hormones, Dr. Welch shares the lessons, missteps, and breakthroughs from more than 20 years in medicine — inclu...

Send us Fan Mail When was the last time someone made you feel truly valued ? In this Just Under 5 episode, Jody Layne shares a simple but powerful strategy to grow your practice, increase patient loyalty, and build a culture your team will be proud of — by treating your patients like royalty. You’ll hear practical, creative ideas you can implement right away — from handwritten thank-you cards to m...

Send us Fan Mail In this episode of Beyond Hormones: The Business of Wellness , Jody sits down with Jennifer Orechwa, CEO of Salt Marketing, to talk about how wellness providers can finally make marketing feel manageable — and effective. Jennifer shares why so many clinics waste time and money chasing “quick-fix” tactics, and how her Salted Edge Framework helps wellness practices attract leads, co...

Send us Fan Mail Let’s be honest — it stings every time a patient cancels their membership or stops care. But here’s the truth: cancellations are part of doing business, not a personal failure. In this episode, Jody Layne shares three powerful ways to turn cancellations into an opportunity to strengthen your clinic, your culture, and even your patient relationships. You’ll learn: How to say goodby...

Send us Fan Mail In this episode of Beyond Hormones: The Business of Health , Jody Layne sits down with Dr. Darren Farnesi, founder of Medical Age Management in San Diego, California. With nearly two decades in practice, Dr. Farnesi shares his journey from launching his clinic during an economic downturn to building a trusted name in hormone optimization, aesthetics, and functional medicine. They...

Send us Fan Mail You Can’t Improve What You Don’t Measure It’s one of the most important rules in business — and it applies just as much to your hormone clinic as it does to a Fortune 500 company. In this Just Under 5 episode, Jody Layne from Accelerated Medical Practices shares why tracking your clinic’s numbers is the fastest path to better performance, happier patients, and stronger profits. Fr...

Send us Fan Mail In this episode of Beyond Hormones: The Business of Health , Jody sits down with Dr. Gershon, founder of Optimized Hormones and Gershon Pain Specialists, to talk about what it really takes to build a thriving, patient-first practice. From growing a multi-location pain management group to launching a cash-pay hormone clinic, Dr. Gershon shares the wins, the missteps, and the pivota...

Send us Fan Mail In this “Just Under 5” episode of Beyond Hormones: The Business of Health , Jody Layne shares a simple but powerful framework for building the clinic of your dreams — your GPS: Goals, Plan, and Systems. Just like a real GPS guides you to your destination, this one helps you move from chaos to clarity, from “someday” to “success.” You’ll learn how to set clear, exciting goals, crea...

Send us Fan Mail  In 2017, Keith Reeves launched Optimized Wellness (Centennial, CO) with a simple thesis: specialize, keep it human, and let the results speak. In this episode, Keith and Jody break down exactly how a non-provider can build a predictable, patient-loved hormone clinic — and what to double-down on in 2025 and beyond. You’ll learn: The advantage of being a non-provider owner: working...

Send us Fan Mail Series: Just Under 5 — Beyond Hormones: The Business of Health Ever had a team member break a rule trying to do the right thing ? In this quick episode, Jody shares how good intentions can sometimes lead to costly HIPAA violations—and what you can do to prevent them. Drawing from her days as a COO and lessons learned from a brilliant Stericycle trainer, she breaks down the four mo...

Send us Fan Mail The Sparkly Unicorn of Wellness (feat. Marlyn Diaz) If you’ve ever wished your patients would actually follow the plan—this one’s for you. Functional nutritionist, author, and wellness coach Marlyn Diaz (aka the “sparkly unicorn” of wellness) joins Jody to share how she partners with hormone clinics to turn protocols into results. Marlyn has coached patients since 2007 and collabo...

Send us Fan Mail Welcome back to Beyond Hormones: The Business of Wellness—the podcast for providers who want to grow thriving, patient-centered, and predictably profitable practices. In this episode, host Jody Layne sits down with Dr. Spinelli, whose journey from aesthetics and occupational medicine to building one of Italy’s very first hormone clinics is nothing short of inspiring. 👉 Inside thi...

Send us Fan Mail 🚀 Welcome to Beyond Hormones: The Business of Wellness—the podcast for hormone and wellness providers who want to build thriving, people-first, and predictably profitable practices. In this episode, Jody sits down with our very first guest, Patrick Dermody. You may know Patrick as the face in our videos, but here he shares the real story—how his journey from military brat to EMT...