Beyond Hormones, The Business of Wellness

Send us Fan Mail Most hormone and wellness clinic owners are incredibly busy seeing patients and running their practices — but many are still guessing when it comes to building a team that actually drives growth. In this episode of Beyond Hormones: The Business of Wellness, Jody Layne shares the 4x4 Growth Formula — the strategy of hosting four intentional, full-day team meetings per year — and ho...

Send us Fan Mail What happens when your patients are doing everything right hormonally — but still not feeling better? The answer might be hiding in plain sight, and it has nothing to do with their labs. In this episode, Jody sits down with Lexi Reed, PhD, founder of Mind Art Wellness and creative wellness coach to high-achieving women in STEM and corporate environments. Lexi built her business af...

Send us Fan Mail Most hormone and wellness clinic owners are working incredibly hard — but many are unknowingly losing tens of thousands of dollars every time a team member walks out the door. In this episode of Beyond Hormones: The Business of Wellness, Jody Layne breaks down how Core Values — when done right — become one of your most powerful profit tools. She shares a real story from her own Or...

Send us Fan Mail If your clinic feels busy… but the numbers don’t reflect it… this episode is for you. In this second episode of the POWER Framework series, we’re diving into the first—and most misunderstood—pillar of building a profitable, sustainable hormone clinic: Positioning. Most clinic owners think positioning is about branding—your logo, your website, your social media. But the truth is, p...

Send us Fan Mail Most clinic owners don’t have a patient problem… they have a pricing problem. In this episode of the Clinic Accelerator Series, Jody breaks down one of the most overlooked—and most dangerous—mistakes hormone clinic owners make when building their business. If you’ve ever felt like:  You’re busy but not making the money you expected   More patients didn’t actually solve your revenu...

Send us Fan Mail If you’re a high-income provider but still feel stuck… this episode is for you. In this conversation, Jody Layne sits down with Dr. Christopher Loo—physician, investor, and host of the Financial Freedom Podcast—to unpack why so many successful professionals still feel trapped in their careers… and what it actually takes to create true financial freedom. From student debt and lifes...

Send us Fan Mail Most hormone clinic owners don’t struggle with setting goals… they struggle with actually achieving them. You know what you want: More patients. More revenue. A smoother-running clinic. But without a clear plan, those goals stay stuck as ideas—and over time, that leads to frustration, wasted resources, and stalled growth. In this episode of the Clinic Accelerator Series, Jody brea...

Send us Fan Mail There’s no shortage of advice online about how to grow a wellness clinic. From marketing hacks to promises of million-dollar practices working three days a week, the noise can be overwhelming — especially for providers who were never taught business in medical school. In this episode of Beyond Hormones: The Business of Wellness, Jody Layne introduces the POWER Framework, the syste...

Send us Fan Mail Most hormone clinic owners are working incredibly hard… but they’re still guessing when it comes to growth. In this episode of Beyond Hormones: The Business of Wellness , Jody shares the six numbers every hormone and wellness clinic owner should be tracking if they want to grow with clarity instead of chaos. These simple metrics can reveal where revenue is leaking, where marketing...

Send us Fan Mail In this episode of Beyond Hormones: The Business of Wellness , Jody sits down with Dr. A, founder of Weight Success Centers in Tampa, Florida, to talk about his journey from board-certified surgeon to wellness entrepreneur. With more than two decades in medicine, Dr. A shares how his own personal health struggles led him to rethink the traditional weight loss model and build a mor...

Send us Fan Mail Most providers are clinically brilliant. But running a business?  That’s a completely different skill set. In this episode, I sit down with business strategist and marketer Dan Kuschell from Breakthrough 3X to unpack the identity shift that every clinic owner eventually faces: moving from provider to true CEO. Dan works with high-performing entrepreneurs across industries — includ...

Send us Fan Mail Marketing isn’t just “a little harder” right now. It’s fundamentally different. Leads cost more. Patients take longer to decide. And what used to work doesn’t work the same anymore. In this episode, Jody breaks down the 5 critical marketing shifts hormone and wellness clinics must make in 2026 if they want predictable growth — without burning money on ads, exhausting their team, o...

Send us Fan Mail What if your hormone clinic could add $10,000 this month… without hiring more staff, increasing your ad budget, or working longer hours? In this 5-minute episode, I break down the five biggest shifts that separate overwhelmed clinics from predictably profitable ones. After working inside hormone clinics and consulting with hundreds more, I’ve seen it over and over again — growth d...

Send us Fan Mail Dr. Eric Fete (aka “Dr. Eric”) is a board-certified physician who left the ER world to build a preventive, hormone, and longevity practice — now primarily via telemedicine across 20+ states. In this conversation, we unpack what it actually takes to stand out in a crowded hormone clinic market without going cookie-cutter. Dr. Fete shares how he built PrimeX through personalization,...

Send us Fan Mail Hormone clinics don’t grow on “more ads.” They grow on trust, education, and a patient experience that creates referrals. In this episode of Beyond Hormones: The Business of Wellness , I’m joined by Annika Carter, NP, founder of an integrative wellness practice in Roseville, California. Annika started in weight loss, then added hormone replacement therapy (HRT) and built a members...

Send us Fan Mail When hormone clinic owners talk about growth, the conversation almost always starts with one question: “How many new patients do we need?” And while that math matters, it’s only half the story. In this quick 5er episode, Jody Lane flips the growth conversation on its head with a simple but powerful idea: never stop dating your patients. Because here’s the truth most clinics overlo...

Send us Fan Mail Ever feel like your clinic’s growth is a total mystery? You’re running ads, the leads are coming in, but the schedule still feels inconsistent. You’ve likely blamed the platforms, the ad spend, or even the "quality" of the leads themselves. But after 30 years in marketing—and time spent inside the four walls of a hormone clinic—I’ve realized the problem usually isn'...

Send us Fan Mail Don’t Let This Happen to You A prominent physician. A world-class weight loss system. Hundreds of lives changed. And yet… he said something that stopped me cold: “You are my last hope.” In this quick 5-minute episode, I share a story I hear far too often from brilliant providers who trusted the wrong marketing partners—and paid the price in lost money, lost time, and shaken confid...

Send us Fan Mail You can be clinically excellent — and still miss one of the biggest drivers of long-term health outcomes: unresolved stress. In this episode of Beyond Hormones: The Business of Wellness , host Jody Layne sits down with Mike Dannheim, founder of Sensie, to explore how mental and emotional wellbeing can finally become measurable — and why that matters deeply for hormone, longevity,...

Send us Fan Mail If you run a cash-pay hormone or functional medicine clinic, chances are you’ve heard the debate: Should you offer membership pricing—or not? In this short but powerful episode, Jody Layne breaks down why membership plans are one of the smartest ways to structure your services , both for your patients and your business. You’ll learn how memberships create a better patient experien...

Send us Fan Mail What if one of the best ways to grow your clinic wasn’t more marketing — but more credibility ? In this episode, Jody Lane is joined by Daria Anne DiGiovanni, author of My Escape from the Sick Care System and owner of True Voice Writing Services .  Daria shares her journey as a patient navigating the sick-care system — and what patients are truly thinking but rarely say out loud....

Send us Fan Mail You can be clinically brilliant and still lose patients if you miss this one skill. In this 5-minute episode of Beyond Hormones: The Business of Wellness , Jody breaks down the critical difference between hearing your patients and truly listening to them—and why that distinction impacts retention, trust, compliance, and long-term profitability in hormone and functional medicine cl...

Send us Fan Mail What happens when a husband-and-wife team combines decades of medical experience with a shared mission to help people truly age well? In this episode, I’m joined by Dr. Mark and Tandi Hechler, owners of Revelation Health and Well‑Being, to talk about what it really takes to build a hormone and wellness clinic that stands out in today’s crowded space. We discuss: • Why entrepreneur...

Send us Fan Mail What if the reason your marketing isn’t working has nothing to do with algorithms—and everything to do with positioning? In this episode of Beyond Hormones: The Business of Health , Jody sits down with Annie Figenshu, founder of Downstage Media and author of Simple Social Media . While Annie isn’t a provider, she brings a powerful perspective clinic owners need to hear: how storyt...

Send us Fan Mail As we step into a new year, it’s tempting to focus on doing more — more content, more offers, more platforms. But in a wellness industry that’s louder and more crowded than ever, the clinics that will truly stand out in 2026 won’t be the loudest. They’ll be the clearest. In this episode of Beyond Hormones: The Business of Health , Jody Layne shares the one thing clinic owners shou...