Beyond Beauty Podcast

What separates struggling beauty businesses from successful ones? For the final episode of this season of Beyond Beauty, Layo Ogunbanwo breaks down the patterns, systems, and decisions that consistently drive growth. Drawing from the conversations, lessons, and experiences shared throughout the season, this episode delivers practical insights beauty entrepreneurs can apply immediately. What you’ll...

What happens when curiosity meets execution? In this episode, Layo Ogunbanwo sits with Remi Martins to explore how a simple Instagram page evolved into one of the most innovative concepts in the beauty space. From product failures to research, experimentation, and building a lab from scratch, this conversation challenges what’s possible in beauty. What you’ll discover: • How to build a D2C beauty...

Sometimes, the vision doesn’t make sense, until it works. In this episode, Layo Ogunbanwo sits with Kemi Lewis to talk about building a business from conviction, structure, and long-term vision. From leaving law to creating one of Nigeria’s leading natural hair platforms, this conversation explores growth, delegation, training, and building something that lasts. What you’ll discover: • How to buil...

Not every business works, and not every failure is avoidable. In this episode, Layo Ogunbanwo sits with Morenike Bakare to talk about the reality of building, failing, and starting again. From scaling too quickly to burnout, misalignment, and hard personal truths, this conversation explores what really happens when a business doesn’t go as planned, and what it takes to move forward. What you’ll di...

The beauty industry is growing, but not always in the right direction. In this episode, Layo Ogunbanwo sits with Ezinne Alfa, founder of Beauty in Lagos, to unpack the realities of the beauty ecosystem, from media influence to education gaps and the disconnect between founders and customers. This conversation gives a deeper look into what’s shaping the industry today and what needs to change for i...

A beautiful brand is not enough. In this episode, Layo Ogunbanwo sits down with Joy Adesanya, Group MD of AJ Skylar and founder of Braiding Vault, to break down what it really takes to build a beauty business that can attract funding, scale, and expand internationally. From financial discipline to business structure and long-term vision, this conversation highlights the gap between running a busin...

Think you understand your clients? You might want to think again. In this eye-opening episode, host Layo Ogunbanwo sits down with Toyosi Alexis and Precious Omoregie to unpack the real thoughts, expectations, and frustrations beauty customers have, but rarely say out loud. From poor service experiences to pricing, accessibility, and the gap between what brands think they’re offering vs what client...

December is peak season for beauty businesses - but it can also be the most stressful. Learn how to prepare for the festive rush, manage increased demand, set profitable pricing, and maintain your sanity during the busiest time of year. Your complete guide to making December your best month, not your most chaotic. Topics covered: Seasonal business planning, peak season management, pricing strategi...

Real talk from real clients! Beauty business owners Valerie Ike and Subuola Olaleye share what actually makes them book services, what turns them off, and what they wish beauty professionals knew. Get unfiltered insights that will transform how you serve your clients. Topics covered: Client psychology, customer experience, booking behaviors, client retention, beauty industry insights from the clie...

Great service isn't enough. Onyeka Michael-Ugu from Hello Perfect Aesthetic reveals how she transforms satisfied clients into loyal advocates through genuine care and strategic relationship building. Learn the difference between transactional service and the kind of care that keeps clients coming back for years. Topics covered: Client retention, customer relationships, aftercare strategies, ae...

Stop the hire-train-lose cycle! Dupe Talabi, founder of TasalaHQ, reveals how she's kept team members for 10+ years in an industry known for high turnover. Learn her secrets to building a workplace culture where staff feel valued, stay longer, and contribute to real business growth. Topics covered: Team retention strategies, hiring for culture fit, building workplace community, staff developme...

Burnout isn't a badge of honor. In this episode, host Layo Ogunbanwo speaks with wellness expert Funmto Ogunbanwo about scaling your beauty business sustainably. Learn how to grow without losing your mind, health, or sense of self. Essential listening for beauty entrepreneurs who feel overwhelmed and want to build differently. Topics covered: Business burnout, sustainable scaling, mental healt...

In this solo episode of Beyond Beauty , we’re getting into it: the real role of technology in beauty businesses. If you’re still juggling paper diaries, sticky notes, or a dozen WhatsApp messages just to stay organized—this one’s for you. We’re talking: Why many beauty entrepreneurs are still hesitant to go digital The real impact of switching from manual to automated systems How the right tech ca...

In this week’s episode of Beyond Beauty, Layo had an incredible chat with Ayodeji Awonuga, the founder of Studio Concierge and Forvr Murr, and we got straight into it; what beauty businesses are getting wrong with social media, and what it actually takes to use it as a real growth tool. We talked about everything from: The biggest mistakes beauty entrepreneurs make online, How to actually attract...

In Episode 3 of Beyond Beauty, Layo sat down with Cynthia Ugo, founder of Beautish NG , to talk honestly about no-shows, why they happen, how they affect our businesses, and most importantly, what we can do about them. We talked about boundaries, structure, the power of deposits, and what it looks like to protect your time without feeling like the bad guy. Cynthia shared what’s worked for her, wha...

In this week’s episode of Beyond Beauty , we sat with Psalmuel Joseph of 25Pskyn to talk about exactly that. How do you grow from a one-person show to a team? How do you know it’s the right time? What if you’re scared of losing control? Or worse, staff? Psalmuel has lived this journey, and he shared real lessons from building and leading teams. We talked about the signs it’s time to hire, how to f...

Ever feel like running a beauty business in Nigeria comes with a new challenge every week? You’re not alone. In the pilot episode of Beyond Beauty, Layo sits down with two powerhouse founders — Koyinsola Vera-Cruz of Tresses Lagos and Onyekachi Iroha of Beauty Atelier — for an honest conversation on what it really takes to build and stay in business. From pricing to staffing to staying consistent,...

For every beauty professional who's ever said, “No one talks about this.” , Beyond Beauty is for you! Welcome to the community where we discuss the no-shows, scaling struggles, and money conversations that make or break your beauty business. Solo stylist or team owner? This one's for you. We're not talking trends. We're talking truths. Coming soon.