Between me&you

In this episode of Between me&you, Matt speaks with Anna Laird, strategy partner and people and culture lead at Stick and Twist, about her 20+ year marketing career and why she joined after burnout during COVID, bereavement, and an agency culture driven by selling head hours. Stick + Twist is built around value and impact, actionable strategy, and organisational readiness, with a flat, collabo...

In this episode, we are joined by Darren Harding, Director and Head of the Charity Division at Richard Place Dobson. Darren talks about his extensive experience working with charities, the complexities of accounting and financial management in the charitable sector, and the importance of strategic financial planning. We delve into the foundation he helped set up, the RPD Foundation, and its role i...

In this episode of Between me&you, we explore the potential of Google Ad Grants in transforming digital strategies for charities. Matt is joined by Ollie, the founder of Farrer, an agency dedicated to enhancing the digital presence of charities. They discuss how charities can leverage Google Ad Grants not just for fundraising, but for valuable learning and testing. Ollie shares insights into t...

Matt sits down with AI expert Doug Ayres, to discuss the evolving impact of AI on businesses and charities. They delve into practical applications, such as AI-powered chatbots, and speculative future developments. Doug also introduces 'Chat2Impact,' a new conversational AI tool tailored for nonprofits, highlighting its implementation, benefits, and insights it offers. They offer a deep dive into A...

In this episode of 'Between me&you,' join us as we chat with Chris Nicholas of Sumwot, an ethically-driven marketing agency. We dive into the importance of original thinking in marketing and share ways to implement and persuade others to embrace new and original ideas. Chris unveils how Sumwot evolved from social campaigns to standing out in the market by partnering with ethically-driven busin...

In this episode of 'Between me&you', our guest Matt Trudel from Truer delves into the essentials of UX and UI with a special focus on performance design. We explore practical strategies to optimise website visitor engagement and conversion. Matt shares his journey from graphic design to performance-focused user experience, common challenges faced by businesses and non-profits, and top tips for...

In this episode of 'Between me&you' we delve into the connection between psychology and branding with special guest Reveille Paul, a graphic designer and social media manager with a background in Psychology. Reveille discusses how psychological principles underpin successful brand identity and visual design, emphasising the importance of emotional connection, storytelling, and cultural influen...

In this episode of 'Between me&you' Matt talks marketing with Will Sawney, an independent consultant specialising in professional services and strategic growth. They explore personal branding, discussing how to authentically present yourself online, the balance between personal and professional content, and the role of AI in scaling content creation.

In the first episode of 'Between me&you,' Matt interviews Gavin Willis, founder and CEO of Search Seven, about the importance of Corporate Social Responsibility (CSR) in business. Gavin discusses the balance between profit, people, and purpose, and shares actionable insights from his ebook, 'CSR Seven: Balancing Purpose with Profit.' The conversation covers engaging employees in fundraising ac...