Better Your Business

In this episode of Better Your Business , Cher Goetz sits down with Megan Schnarr to unpack what it really means to step off the “expected” path and create a life that actually feels good. From navigating burnout and people-pleasing to trusting your intuition and redefining success, this episode is a must-listen for women in real estate who are ready for more. In this episode you will hear:  [00:5...

In this episode of Better Your Business , Cher Goetz sits down with Staci Millard, owner of Thrive Accounting, to explore how women in real estate can master their finances, adopt a CEO mindset, and grow their businesses intentionally. Staci shares insights from her journey as an entrepreneur, her approach to accounting and bookkeeping for realtors, and practical strategies for managing money, pro...

In this solo episode of Better Your Business , Cher takes listeners behind the scenes of her journey to writing her first book. She shares the real-life challenges of balancing her career as a realtor, coach, and mom while pursuing a long-held dream of becoming an author. Cher dives into the fears, self-doubt, and procrastination that many entrepreneurs face and offers actionable advice on staying...

In this episode of Better Your Business , Cher Goetz sits down with Tina Goldrick, a full-time real estate agent with 18 years of experience in the industry. Tina shares how she moved from the casino industry into real estate, what it was like starting in a male-dominated office, and how the culture of collaboration has changed over time. She also opens up about routines, market shifts, client ali...

In this solo episode of Better Your Business , Cher sits down with Elena Favaro Viana, founding member and managing partner of EFV Legal. Elena shares her unconventional path from international criminal law to building a law firm dedicated to supporting small businesses and entrepreneurs, particularly women. Together, they break down the realities of legal structures in business, including persona...

In this solo episode of Better Your Business , Cher records a solo reflection following her Women in Real Estate Day Retreat. She revisits her personal notes from the original Muskoka retreat and shares the key messages that resonated most from each speaker. Cher walks through insights on defining success, storytelling in business, mindset and belief, and social media strategy.  In this episode yo...

In this episode of Better Your Business , Cher sits down with Varsha Pasel, a real estate advisor and host of the Life in Conversation podcast. Varsha shares her journey into real estate, shaped by personal life experiences and a desire to show up more intentionally for the people in her life. The conversation explores how her definition of success has evolved, the importance of self-trust, and ho...

In this solo episode of Better Your Business , Cher shares how small, intentional community events have played a significant role in growing her real estate business. She explains how these events are designed to be simple, affordable, and easy to execute, without the need for a large client base or extensive planning. Cher walks through real examples of events she has hosted, how they were struct...

In this episode of Better Your Business , Cher sits down with Steph Furfaro, Realtor and founder of Referral-First. Steph shares how she built her real estate business almost entirely through referrals and why she believes relationship-driven businesses are the most sustainable path for realtors. The conversation explores how client experience, organization, mindset, and intentional relationship b...

In this solo episode of Better Your Business , Cheryl Goetz shares seven powerful business lessons passed down from her retired entrepreneur father. After a summer conversation at the cottage sparked reflection, Cheryl revisits the advice he lived by and how she’s seen it play out in real time throughout her own real estate career. From leadership and financial discipline to integrity and mindset,...

In this episode of Better Your Business , Cher sits down with Shaleni Henriquez, a West GTA realtor with over 12 years of experience and the founder of We Rise Collective. Shaleni shares her journey into real estate as a second career, transitioning from a corporate background while raising young children. Throughout the conversation, she speaks candidly about money mindset, evolving definitions o...

In this solo episode of Better Your Business , Cheryl Goetz shares how she created her perfect calendar to go from feeling scattered and anxious to focused, present, and aligned. Designed for realtors juggling both business and personal demands, Cher walks listeners through a step-by-step process to build a calendar that supports intentional growth—both personally and professionally. With a focus...

In this episode of Better Your Business , Cher sits down with Tory Akene — one of the world’s first AI-certified real estate agents and a business coach with Kathleen Black International. Tory shares her unconventional journey into real estate, her passion for helping agents unlock the power of AI, and how she balances entrepreneurship with motherhood. With her signature blend of authenticity and...

In this reflective and solo episode, Cher Goetz shares powerful goal-setting strategies that go far beyond traditional metrics. Recorded just after hosting her first Better Your Business webinar, Cher walks listeners through the exact method she uses to set aligned goals based on how she wants to feel . This is a process that has helped her build a business that supports her life, not drains it. W...

In this episode of Better Your Business , Cher sits down with seasoned sales coach Kirsten Schmitke for a deep dive into the art of selling authentically. With over 15 years of experience helping entrepreneurs and executives increase revenue and deepen their impact, Kirsten shares practical mindset shifts, frameworks, and tools to help Realtors overcome the “ick” of sales and build trust-based cli...

In this episode of Better Your Business , Cher is joined by Eliz Akcagliyan to unpack the Reals Production Mastery event hosted by Amy Youngren and Real Brokerage. The two share honest and off-the-cuff reflections from a day filled with impactful speakers, strategy-packed panels, and mindset-shifting conversations. From platform leadership to AI tools and practical marketing tips, this recap dives...

Welcome back to the Better Your Business podcast! In this solo episode, Cher breaks down her go-to marketing formula that helps realtors attract aligned clients without burning out. Cheryl shares a step-by-step approach to content creation, designed to connect authentically, demonstrate expertise, and provide real value to your ideal audience. If you’ve ever struggled with what to post, how to sho...

Welcome back to the Better Your Business podcast! In today’s episode, Cheryl Goetz chats with award-winning realtor Sarah Donnelly, who shares how she built a thriving, relationship-focused real estate business from the ground up. From her early days as a young assistant to launching her own luxury brand, Sarah opens up about the behind-the-scenes systems, mindset shifts, and creative marketing th...

Welcome back to the Better Your Business podcast! In this solo episode, Cher dives into the four foundational C’s that shape her real estate business: clients, colleagues, community, and curiosity. What started as a response to a question about focus turned into a powerful framework that’s helped her build relationships, stand out in a crowded industry, and grow sustainably. Cher shares actionable...

Welcome to the Better Your Business podcast! In this very first solo episode, your host Cheryl “Cher” Goetz welcomes listeners to the podcast and opens up about her journey as a Realtor, educator, and community builder. From her early beginnings in her father’s home building business to creating a relationship-based real estate career, Cher shares candidly about the highs, lows, and lessons she’s...

In this episode of Better Your Business , Cheryl Goetz sits down with Audrey Bailey to explore how redefining success, leaning into rest, and embracing a softer sales approach helped her build a thriving real estate business. Audrey shares the mindset shifts, systems, and community connections that have allowed her to grow with ease—and increase her sales by 45% in 2024. For any realtor craving al...