Emma Stratton

Better Messaging

Business EN ↓ 3 episodes

Messaging shouldn't feel this hard. If you’re staring at a complex product, an oversaturated market, and a mountain of conflicting opinions from stakeholders, you aren’t alone. Whether you’re a founder trying to find your voice or a marketer struggling to align multiple buyers, the "messy middle" of messaging is where most brands get stuck. On Better Messaging, Emma Stratton, author and B2B messaging expert, is pulling back the curtain on how to turn technical complexity into clarity. Drawing from a decade of experience partnering with hundreds of tech companies, from seed-stage startups to gl...

Author

Emma Stratton

Episodes

How to get buy in for new messaging 08.07.2026 28:23

Getting internal buy-in on messaging can be one of the hardest parts of the work. Join Emma Stratton as she shares how to build alignment across a diverse group of stakeholders without getting stuck in endless opinions and feedback loops. She walks through her process for bringing the right people in, using customer insights to guide decisions, and helping teams respond to real examples rather tha...

Why messaging altitude matters (and how to get it right) 08.07.2026 24:03

In this episode, Emma Stratton introduces the concept of messaging altitude, or the difference between broad, high level messaging and specific, technical messaging. She breaks down why messages that sit too high can feel vague or overpromised, while messages that sit too low can get buried in details before your audience understands why they should care. Using examples across different audiences,...

How to write B2B messaging that isn't boring (keep it real!) 11.06.2026 24:52

Ever felt like a brand was speaking directly to your soul? That’s the magic of real, relatable messaging. In this episode, host Emma Stratton reveals how messaging - when it's real, human, and punchy - can elevate your marketing. She shares the story of a bank headline that seemed to read her mind, demonstrating how tapping into authentic emotions and everyday struggles can make your brand truly m...