Better Events

This week, we sit down with Lynn Edwards of Evo3 Events to explore the intricacies of Trade Shows in the event industry and how she thinks we need to shake things up. We define what trade shows are (and aren't), how they apply to various event niches, and share some keys to success. Lynn provides insights on improvements and offers actionable strategies for you to enhance your next trade show. SHO...

This week, Logan & Mary check in on their progress on their 2023 goals and set new ones for 2024. They reflect on how they're feeling about the new year, the value of setting goals, and discuss some new ideas for the podcast moving forward. SHOW NOTES: Rewatch the replays from the 2023 Better Events Conference: https://bettereventspod.com/conference Bonus Tip: Harry Potter LoFi: https://open.s...

In this episode, Logan & Mary break down the crucial decision-making process of event professionals when it comes to selecting the right projects. They discuss aligning your clients and your goals, honing in on what events and roles bring you joy and the factors that contribute to a successful and fulfilling event. Tune in for practical tips and a thoughtful discussion on saying "yes" to the e...

In this week's episode, we sit down with Michelle Gifford of XXX about how you can build your personal brand as an event professional on social media. We discuss why consistency is a game-changer, why you need to build your brand (and yes you have a personal brand whether you want to or not), and how you can grow your audience and clientele with social media. SHOW NOTES: Connect with Michelle Giff...

The 2023 Better Events Conference is a wrap! Mary and Logan reflect on what their highlights were from this last year's first-ever Better Events Conference. They also share what surprised them and hear from attendees about what their favorite moments were. We couldn't do this conference without a few thank yous: Thank you to our generous partners: Corporate Curling, Laura Lloyd Events, Swapcard, E...

We're back with Season 4 of the Better Events podcast! We're taking a look back at 2023 to reflect on lessons learned in business and events. Logan & Mary share what they learned over the past year, their key takeaways, and some tips for how you can avoid learning them the hard way yourself. SHOW NOTES: Rewatch the replays from the 2023 Better Events Conference: https://bettereventspod.com/con...

LAST CALL to join us tomorrow, Wednesday December 20th for our virtual conference, the Better Events Conference, hosted on Swapcard. Buy a ticket to join us at the conference: https://bettereventspod.com/conference Thank you to our conference partners: Swapcard Corporate Curling Laura Lloyd Events Logan Strategy Group EP Events Event Pros on the Go Learn more at https://bettereventspod.com/confere...

It's not too late to join us for our virtual conference, the Better Events Conference, hosted on Swapcard on Wednesday, December 20th. Buy a ticket to join us at the conference: https://bettereventspod.com/conference Thank you to our conference partners: Swapcard Corporate Curling Laura Lloyd Events Logan Strategy Group EP Events Event Pros on the Go Learn more at https://bettereventspod.com/confe...

That's a wrap for Season 3 of the Better Events podcast! This week's episode is our #135 overall and we're so grateful to have you all here. We recap some of our favorite episodes from the year, reflect on the season overall and our relationships with you, the listeners! We also recap some moments that gave us the warm fuzzies at events we worked and how we're feeling as we get ready for 2024. SHO...

It's not too late to join us for our virtual conference, the Better Events Conference, hosted on Swapcard on Wednesday, December 20th. Buy a ticket to join us at the conference: https://bettereventspod.com/conference Thank you to our conference partners: Swapcard Corporate Curling Laura Lloyd Events Logan Strategy Group EP Events Event Pros on the Go Learn more at https://bettereventspod.com/confe...

In this week's episode, we revisit with some of our guests from Season 3 of the Better Events podcast to get their take on what is one thing that they want to leave in 2023 and one thing they want to add/start in 2024. It's that time of year for reflection and our guests share their insights, we share our answers, and walk you through a couple of ways you can apply this question to your event busi...

Last call for submissions to be a Brain Bites, On-Demand Speaker, at the Better Events Conference! Don't be shy, we want to hear from you and this is a great way to reach all of our attendees at the conference at once and build your brand and voice in the industry. Our Brain Bites series will be an on-demand video bank for all Better Events Conference attendees. Videos will be no longer than 15 mi...

This week we're mixing it up on the podcast and featuring a takeover by past guest and friend of the podcast, Anca Trifan and her friend David T Stevens. Both Anca and David host their own podcasts, Events Demystified and Return on Wellness podcasts and they're passionate both about health and wellness as well as events. They have some expert tips for surviving traveling on the road and keeping yo...

It's that time of year when most people are reflecting on what they're thankful for. Mary and Logan share what makes them grateful for events and then break down the seven different ways you can express gratitude at your events from thanking volunteers or following up with sponsors post-event, they've got you covered. SHOW NOTES: Register for the Better Events Conference: https://bettereventspod.c...

This week, we take you behind the scenes of our planning process for the Better Events Conference. We discuss how we got the idea for the conference, what some of the first key decisions that we had to make with the conference back in September/October, and what surprised us as we started the agenda-building and speaker recruiting process here in November. SHOW NOTES: Register for the Better Event...

This week, Mary and Logan open up about what they've been struggling with and celebrating over these last few weeks and months of the 2023 event season. They share some of their more stressful moments, realizing their love language with event feedback, discussing why we all need a Smile File and how we can all do hard things. SHOW NOTES: Register for the Better Events Conference: https://bettereve...

This week, we're chatting all things audio-visual (A/V). Logan shares what aspects make up an A/V quote, why you should learn how to read it and some of the go-to questions to ask. She'll break down the different items you should include in your A/V or production quote and share a few red flags to be on the lookout for. SHOW NOTES: Register for the Better Events Conference: https://bettereventspod...

In this week's episode, Logan & Mary get spoooooky and talk about their horror stories as entrepreneurs and event pros. There's nothing scarier than talking about burnout, scope creep, oversleeping an event, late paying customers, and balancing it all. You'll walk away with lessons learned and how to avoid experiencing these horrors for yourself. SHOW NOTES: Register for the Better Events Conf...

In this week's episode, Mary shares her list of questions she asks any venue when she's selecting one for an event or starting to execute the planning. She'll walk you through the must-ask and some questions you might have wished you'd asked before your last event. SHOW NOTES: Register for the Better Events Conference: https://bettereventspod.com/conference Interested in Mary's free venue checklis...

In this week's episode, we talk all about different types of events and the niches in the event industry. We explore the differences between what we knew when we first started in events and what niches we're leaning towards now. This episode is sponsored by Eventeny - Eventeny is a that platform makes it super easy to manage every aspect of your event using one system, from vendor and volunteer ma...

In this week's episode, we chat with Denise Glaser of D&K Events about how to set up and execute onsite event check-in. We discuss the differences between onsite check-in and registration, what you need onsite to set yourself up for success, and what common mistakes we see organizers and hosts make. This episode is sponsored by Eventeny - Eventeny is a that platform makes it super easy to mana...

In this week's episode, we sat down with Cat McDevitt from Eventeny, an all-in-one event management software solution. We dive into her go-to tips for managing exhibitors at your next event and she answers the tough questions like can you have too many exhibitors, how to deal with exhibitors who might not be the right fit, and mistakes to avoid with your exhibitor communication. There's something...

Consistency is something that can be a game-changer for your event or business. We dive into what it means to get consistent, examples in our work and personal lives, and how we've bounced back from being inconsistent. We talk about this podcast, content creation, and more so get ready for some ideas on how you can level up your event and business by getting consistent across the board. SHOW NOTES...

In this week's episode, Mary and Logan interview Shanondoah Nicholson of the Beyond the BEO podcast about how you can prove value to your event stakeholders. We drill down into the importance of your why, the value of having a planner, and how to handle pushback during the planning process. She shares her experience as an in-house planner and how she interacts with the different stakeholders at he...

Get ready to dive into the financial side of the event industry. We break down several sample event budgets from production costs to catering, decor, and more. Join us as we reveal invaluable insights on how to gauge if you're allocating the right amount for your event and share expert money-saving tips and budget-friendly tricks that every event pro should know. SHOW NOTES: Register Interest for...