Better Call Paul

Work with me: https://bit.ly/4xTmZRI Starting an ecom brand? You're probably making at least a few of these mistakes right now - and they could be quietly capping your growth before you even get going. In this episode, Paul Waddy breaks down the 10 most common (and costly) mistakes new ecommerce founders make - from pricing and product selection to marketing spend and mindset traps - and exactly w...

Work with me: https://bit.ly/4xTmZRI Amazon quietly killed free returns — and it's the best thing that could happen to ecommerce. In this episode I break down exactly why they did it, what it means for your margins, and why the smartest operators are already following their lead. If you're still offering free returns and wondering why your profit is shrinking, this one's for you. Conne...

The federal budget just dropped. And most ecommerce founders have no idea what it means for their business. Paul Waddy and Daniel Chiha from Kelly+Partners Northern Beaches break it all down. No spin. No waffle. Just what actually matters for your store. Danny works with some of the biggest ecommerce brands in the country. He's seen the numbers. He knows where founders get hit, where they get luck...

How To Create an Ecommerce Product From Scratch  Ever thought about creating your own product but don’t know where to start? In this episode of  The E Hustle , Paul Waddy breaks down the exact process of going from idea to product—step by step. You’ll learn: How to validate whether your product idea has legs The difference between building a “passion project” vs. a business-ready product Key mista...

In this episode of  The E Hustle , Paul Waddy breaks down the 5 Things We Can Learn From This Billion Dollar Business Whether you’re running a side hustle or managing a seven-figure store, Paul shares practical strategies you can implement today to increase sales, build stronger customer loyalty, and run your business smarter. Expect no fluff—just actionable ecommerce insights you can apply straig...

Want to turn your side hustle into a thriving online empire? In this episode of The E Hustle Podcast, Paul Waddy breaks down the five key steps to building a scalable ecommerce business—from finding the right product and setting up your store, to driving traffic, mastering operations, and creating a brand that lasts. Whether you’re starting from scratch or scaling up, these practical steps will he...

How To Take Your Ecommerce Global 📄Episode Description: Ready to go global with your ecommerce brand? In this episode of The E Hustle, Paul Waddy breaks down exactly what it takes to expand your store internationally—without blowing your budget or losing control of your operations. You’ll learn: - The three core steps to launching in new markets the right way - Why localisation is more than just...

To Build a Brand or Resell Brands? Which Path Wins for Your Ecommerce HustleAre you building from scratch—or buying someone else’s brand? In this episode of  The E Hustle , I break down the real pros and cons of launching your own brand vs. reselling established ones. Whether you're an aspiring ecommerce founder, side‑hustler, or growth operator, here’s what we cover:  Building from the ground...

You’re posting, you're consistent… but you're not seeing the growth. So what gives? In this episode of The E Hustle , Paul Waddy breaks down why most organic social media strategies fall flat — and what ecommerce founders, brand builders, and marketers should focus on instead. From content that doesn't convert, to chasing vanity metrics, to ignoring platform-specific behavior, Paul sha...

Why Your Business Keeps Running Out Of Money 📄 Description: Sick of watching your bank balance bounce like a yo-yo? 😩 In this episode of The e hustle, Paul Waddy breaks down one of the most frustrating challenges for ecommerce founders and operators: cash flow chaos. You’re making sales. The top line looks healthy. But somehow, there's never enough in the bank. Why? Paul reveals the real rea...

Crafting a Killer USP: How to Make Your Brand the Only Choice What makes your brand truly different — and why should customers choose you over anyone else? In this episode of The E Hustle, ecommerce coach Paul Waddy breaks down how to craft a powerful Unique Selling Proposition (USP) that doesn’t just compete — it dominates. You’ll learn: • Why most USPs are way too generic (and how to fix yours)...

If you gave me $10K and told me to start an online business from scratch… here's exactly what I’d do (and what I actually did back in 2007). In this solo episode, I walk you through how I turned $10K into a successful ecommerce side hustle selling fashion accessories online—with no fancy branding, no massive warehouse, and no high-risk inventory. Just smart strategy, lean operations, and produ...

📢 The e hustle by Paul Waddy – The Pros and Cons of Wholesale 💼 Thinking about adding wholesale to your eCommerce business? It sounds great—bigger orders, brand exposure, and more revenue. But is it worth the cash flow risks ? In this episode of The E Hustle , Paul Waddy shares hard-earned lessons from his early days in wholesale, breaking down the real pros and cons of this business model. 🚀 W...

The e hustle by Paul Waddy – How to Grow Your Cash in Your Online Business Very, Very Quickly 💰 Want to scale your eCommerce business and build a strong cash flow strategy? In this episode of The E Hustle, Paul Waddy reveals a game-changing approach to ordering stock, pricing for profitability, and negotiating with suppliers—so you never have to pay out of pocket for stock again! 🚀 What You’ll L...

Can you scale an ecommerce business to $100k/month with just ONE full-time team member? 💰 The answer is YES—and in this episode of The E Hustle, Paul Waddy breaks down exactly how one of his clients did it, all while working from home and staying profitable at 20%! 🚀👉 This episode covers:✅ The 10 key steps to hitting $100k/month in sales✅ Why inventory turnover and low MOQs are CRUCIAL to cas...

In this episode of The E Hustle by Paul Waddy, Paul reveals the exact strategy to build a $50k/month eCommerce business in just 9 months. Designed for sole traders and side hustlers, this playbook focuses on sourcing ready-to-ship products, managing inventory efficiently, and reinvesting profits into growth. 🚀 Key Topics Covered: How to source products from Alibaba with stock service The importan...

Description: In this episode of The E Hustle by Paul Waddy , Paul dives into the world of dropshipping and answers the question many aspiring eCommerce entrepreneurs ask: Can you really make money dropshipping? Spoiler alert: the answer may surprise you. While dropshipping can be a great training ground for beginners, Paul explains why it’s not the lucrative business model many claim it to be, esp...

Title: How Much Should You Spend on Paid Media? | The E Hustle by Paul Waddy Description: In this episode of The E Hustle by Paul Waddy , Paul tackles one of the most debated topics in eCommerce: How Much Should You Spend On Paid Media? Spoiler: there’s no one-size-fits-all answer. Paul walks you through his bottom-up approach to determining ad spend, focusing on profitability and what you want to...

In this episode of The E Hustle 9 by Paul Waddy, Paul breaks down why Cyber Week can hurt more than help your eCommerce business. He shares insights into how businesses often over-discount, overspend on marketing, and end up with cash flow problems post-Cyber Week. Paul discusses practical strategies to protect your profits during this high-discounting period and how to avoid the common pitfalls....

In this episode of The E Hustle 8 by Paul Waddy , Paul breaks down an extraordinary eCommerce milestone — how Geedup Co hit $3 million in just 6 hours of full-price sales! 🚀 Paul shares insights into Geedup's unique approach, including their unconventional marketing strategies, limited product supply, and incredible cash flow management. Key Topics Covered: How Geedup reached $3 million in 6 hour...

In this episode of The E Hustle 7 by Paul Waddy, we dive deep into the harsh reality of ecommerce: most of your products won’t be hits, and that’s okay! Paul discusses how to navigate this truth and leverage it to your advantage with strategies like the 80/20 rule, inventory turnover, and smart product range expansion. Key Topics Covered: Understanding why only 20% of your products drive 80% of re...

In this episode, The E Hustle 6. I break down my simple two-step guide to pricing that will help you set the right price for your products and boost your margins. We’ll cover the essentials—from understanding your costs to positioning your brand for success—so you can price confidently and grow your business. Whether you're launching a new product or reviewing your pricing strategy, this guide wil...

In this episode, we dive into the key decisions around hiring for your e-commerce business—when is the right time to bring in help, and how much should you budget? We'll explore the strategic points at which hiring becomes essential for growth and provide practical guidelines on allocating your spending effectively, ensuring you get the most value from your investments in talent.

In this episode, we dive deep into the art of a successful product drop. From building anticipation to maximizing impact, we'll share proven strategies to ensure your launch not only grabs attention but also drives sales. Whether you're a seasoned entrepreneur or just starting out, you'll learn practical tips and insider secrets to execute a flawless product drop that leaves your audie...

Episode Title: My Guide to a 20% Net Profit in Ecommerce Join ecommerce expert Paul Waddy in this enlightening episode as he shares his proven strategies for achieving an impressive 20% net profit in your online business. Diving deep into cost-effective management, pricing strategies, and optimization tactics, Paul reveals insights that can transform your ecommerce approach. Whether you’re just st...