Bet It Drives Show

What Does It Take to Make Esports Betting Scale? In Season 4, Episode 4 of Bet It Drives, host Yevhen Krazhan rides through Barcelona during ICE with Marek Suchar, Co-Founder & Managing Director (Partnerships) at Oddin.gg—one of the companies building the infrastructure layer behind esports odds, trading, and risk management. Marek explains how suspicious betting patterns are identified in rea...

What does a crypto CEO who's been in the game since 2013 actually worry about? In Season 4, Episode 3 of Bet It Drives, host Yevhen Krazhan rides through Barcelona with Max Krupyshev, CEO of CoinsPaid and CryptoProcessing.com. Max breaks down the real risks in crypto payments—and why the ones most people obsess over aren't the ones that matter. He gets specific: why crypto was never actual...

Can a low-budget idea beat a multi-million-dollar sponsorship? And why do most iGaming brands still market like it’s 2016? In Season 4, Episode 2 of Bet It Drives, host Yevhen Krazhan rides through Barcelona during ICE with Akhil Sarin, CMO at Easygo and the marketing and partnerships leader behind Stake. Akhil breaks down how they think about growth when you’re building culture: why streaming-fir...

Can two CEOs say the quiet part out loud, on camera, during ICE? In Season 4, Episode 1 of Bet It Drives, host Yevhen Krazhan rides through rainy Barcelona with two industry leaders: Cedomir Tomic (Alea) and Oleksandr Feshchenko (GR8 Tech). The CEOs debate on the topics most people avoid. They get specific: Cedomir breaks down what their conference spend really looks like, Oleksandr shares why the...

Can you stop chasing quick wins and still grow faster? In Season 3, Episode 3 of Bet It Drives, GR8 Tech CSO Yevhen Krazhan rides through Rome with marketing strategist and Profit Matches founder Valentina Diaco—a local who moved to the city at 17 to become a ballerina and ended up building global brands instead. On this ride, she shares why iGaming is still “a little bit behind” on branding and r...

Can you turn a land-based dealer job into a global iGaming career? In Season 3, Episode 2 of Bet It Drives, GR8 Tech CSO Yevhen Krazhan takes a sunset ride through Rome with Karolina Pelc—casino veteran, BeyondPlay founder, advisor, and author of Her Play—right after a helicopter landing. From five years on the casino floor in Poland and on cruise ships to running a casino at LeoVegas and selling...

How do you turn your worst year into your greatest move? In the Season 3 premiere of Bet It Drives, GR8 Tech CSO Yevhen Krazhan takes a ride through Rome with Eman Pulis, Founder of SiGMA World, to unpack how he built one of iGaming's most influential event platforms—and how COVID almost destroyed it all. In this episode, Eman reveals the controversial decision that saved SiGMA in 2021 (spoile...

Can access and community turn ideas into funded startups? In Episode 4, the Season 2 finale of Bet It Drives , GR8 Tech CSO Yevhen Krazhan rides through Lisbon with Kelly Kehn, founder, board member, startup advisor, and co-founder of Defy the Odds (DTO). Kelly breaks down why showing up at iGaming events matters, how DTO connects founders, operators, and investors, and the stage-by-stage KPIs she...

Can boxing think like a tech company? In Episode 3 of Bet It Drives, GR8 Tech CSO Yevhen Krazhan rides through Lisbon with Kyrylo Korobka, Executive Director at Ready to Fight by Oleksandr Usyk, to unpack how RTF is digitizing the sport—from federation partnerships and cross-border payments to co-organizing Usyk vs. Dubois. Along the way, Kyrylo shares what it’s like working with a superstar, why...

Can discipline and local insight build a brand from scratch? In this episode of Bet It Drives, GR8 Tech CSO Yevhen Krazhan hits the streets of Lisbon with Tiago Pereira, Head of Portugal at LeBull.pt, the man who turned a logo and a bull into one of Portugal’s fastest-growing iGaming brands. Tiago shares his playbook for winning regulated markets, from launching LeBull and building authentic local...

Can relentless drive build a global iGaming empire? In the Season 2 premiere of Bet It Drives, GR8 Tech CSO Yevhen Krazhan hits the streets of Lisbon with Rasmus Sojmark, Founder & CEO of SBC and Sport Global Group. From London meetups to worldwide conferences, Rasmus shares how he built one of iGaming’s most influential networks—plus the stories behind SBC Awards, the €1M Legends charity matc...

How do you wrap a season that’s been all speed, all insight, all iGaming? With a Vegas legend in the front seat. In the Season 1 finale of Bet It Drives, GR8 Tech CSO Yevhen Krazhan rides with Stephen Crystal—Founder of SCCG Management , Las Vegas casino owner, and the dealmaker behind $3B+ in gaming projects. From tribal gaming roots to global sports betting partnerships, Stephen shares the princ...

What’s iGaming’s next big thing? GR8 Tech CSO Yevhen Krazhan rides with Rohini Sardana, CEO of WiseWager , to explore esports, Gen Z betting behaviours, product breakthroughs, and smart networking strategies. Along the way, Rohini shares the game innovations she wishes she’d launched and her bold approach to putting more women at the decision-making table. Part insights, part entertainment, all iG...

Can a beauty industry exec really reinvent iGaming? In Episode 2 of Bet It Drives, GR8 Tech CSO Yevhen Krazhan rides with Helen Walton, Founder & CCO of G.Games, to unpack her journey from global beauty brands to building a 200-title iGaming studio with an 80-person flat team. On the road through London, Helen shares the soundtrack to her career, the harshest customer feedback she’s ever faced...

Ready to go behind the scenes of iGaming’s biggest events? Follow GR8 Tech CSO Yevhen Krazhan as he drives bold conversations around London with Alex Pratt, Managing Director of Clarion Gaming & the mastermind behind the industry’s most iconic events. In the episode, he chooses between ICE & iGB Live and opens up about the decision to move ICE to Barcelona. Alex spills on building world-cl...