Best Story Wins

Your SEO traffic isn’t “dipping.” It’s getting mugged in broad daylight by AI Overviews and answer engine output. In this episode, Artem Kubatkin of Attune lays out the uncomfortable new reality: AI assistants are becoming the first stop in the buyer journey—and they don’t “browse.” They decide. Artem breaks down what it really takes to show up inside high-intent AI conversations (and why most bra...

Your brand isn’t losing to “faster” AI teams. It’s losing to the ones protecting their humanity. As generative tools flood feeds with beige, lookalike creative, the real threat isn’t robots—it’s your team quietly lowering the bar. Are you using AI to unlock better ideas…or to justify shipping forgettable work faster? In this episode, Jeff Stark , Head of Creative at Suki AI , gets brutally honest...

Your brand isn’t losing to competitors, it’s getting flattened by “good enough.” In a world where AI can generate passable B2B content in seconds, bland isn’t safe. It’s fatal. In this episode, Dan Schwer of Rippling breaks down what brand actually looks like inside a 6.000-person SaaS company with a creative team of 15. We go straight at the uncomfortable stuff: why “brand vs. demand” is a lazy (...

Your brand isn’t losing to competitors, it’s drowning in “helpful” content no one remembers. In an AI-everywhere world, bland is broken and volume is just a faster way to disappear. If LLMs can write what you ship in 10 seconds, why would a buyer choose you? This week, Sylvia LePoidevin delivers the reality check B2B marketers have been dodging: content volume is a commodity, brand is the moat. We...

Your brand isn’t losing to competitors, it’s getting ghosted by the algorithm. As AI eats search, the “spray and pray” content playbook turns invisible. Are you training the models…or training your team to burn cash? This week,  Jenna Hannon , Founder & CEO of Hatter , drops a State of the Union that B2B marketers need to hear: SEO isn’t dead, AEO (AI Engine Optimization) is here and lazy tact...

Your funnel isn’t broken, but your nerve is. “Best practices” are just average practices with better PR. If every headline, homepage, and hot take sounds the same… what’s the one bold move that makes you unforgettable? In this episode,  Udi Ledergor , Chief Evangelist at Gong and author of Courageous Marketing, torches the safe playbook and helps us build a braver one: a sharp, differentiated POV...

Marketing is drowning in AI sludge, vanity dashboards, and “spray and pray” content. Your brand is getting lost, not because your product is weak, but because your taste is. In this episode, we sit down with Andrew Lee, Partner Marketing Leader at Microsoft, to torch the illusion that more content equals more impact. Together, we unpack why “brand vs. performance” is a fake fight, why taste is the...

LLMs are already “deciding” your brand for buyers. Are you shaping that story or letting the machine write it? If your marketing still sounds like everybody else’s, congratulations: you’ve trained the models to ignore you. This week we rip into the hottest B2B reality: AI Engine Optimization (AEO) meets human-only brand. Ari Yablok, head of brand at Island, shows how to beat sameness by sending cl...

Budgets are shrinking, patience is thinner and the CMO seat is a revolving door. Keep playing the old playbook and you’re next. What if the path forward isn’t “more content, faster”, but a hard reset on power, process and what we even call “brand”? In this episode, Drew Neisser , Founder of CMO Huddles , drops a reality check on B2B: CMOs are operating in Antarctica—hostile, short-term, and PE-pre...

Everyone’s racing to “do more with less,” then wondering why everything sounds the same. Budgets shrink, headcount drops, and the AI mandate lands like a memo from Mount Olympus: use it, ship faster, cut costs. Here’s the plot twist: AI isn’t your edge but your point of view is. If your story’s bland, the tech just scales blandness. In this episode, Julien Palliere, AI Strategist at Column Five jo...

Marketers are hooked on attribution perfection. Meanwhile, your buyers are ghosting and your “AI-powered” campaigns sound like everyone else’s. What if the edge isn’t more dashboards but it’s better judgment? In this episode, Nicole Gates , VP Growth Marketing at Varonis tears up the playbook B2B keeps clinging to. She shows how a “process person” builds a launch machine that actually ships, why t...

When everyone’s chasing quick wins, it’s easy to forget the one lever that compounds everything: brand clarity. But cramming “agentic AI” into your homepage won’t save you, it just makes you sound like the chorus. In this episode, we sit down with Jess Ellis , Head of Brand, Content, Creative & Comms at Attentive , to talk about what it really takes to build a brand that drives pipeline in a c...

If your marketing feels harder than it should, you’re not imagining it. So what’s the smarter way forward? In this episode, Adam Greco , Product Evangelist at Hightouch argues for a simpler model: composable CDP. Instead of locking yourself into a monolithic suite, you keep data where it already lives and activate it directly. That means days instead of quarters to get value, and less money wasted...

Everyone’s talking about AI, but let’s be honest, most B2B brands still sound like copy-paste corporate speak. The scary part? While you’re stuck writing “safe” content, your competitors are out there building cult followings. On this episode, Jason and Josh talk with Sandy Mangat , Head of Marketing at Pocus , about what it really takes to make people care. Sandy has worked in product, growth, an...

Marketers are under constant pressure to prove impact. Often with smaller teams and tighter budgets. The challenge? Balancing brand building with demand generation while keeping content fresh and effective. In this episode, Jess Cook , Head of Marketing at Vector , shares how she’s tackling that balance in real time. Jess talks through practical ways to get more value from every piece you create,...

When AI can spin up a logo in seconds and templates are everywhere, it’s fair to wonder: why hire a designer at all? Because people don’t connect with “good enough.” They connect with taste, the kind that feels intentional, lived-in, and real. In this episode, Andrew Chen , Head of Brand Design at Hive , makes a simple case: tools help, but taste wins. He talks about how skating and the hardcore s...

When everyone’s shouting that they’re “#1 in AI,” how do you actually stand out? Sometimes, the move isn’t a flashy campaign—it’s just saying what you mean, clearly and confidently. This week, we sit down with Scott Smith, VP of Brand at Intercom and the creative mind behind Fin, their new AI agent. Scott speaks about how they built a brand that breaks the rules—ditching rigid style guides for som...

With everyone talking about AI, it’s easy to feel like your brand has to shout just to be heard. But sounding like everyone else isn’t the answer, it’s a missed opportunity to connect in a meaningful way. In this episode, we sit down with Steph Bowker , Head of Marketing at Metaview, to talk about what it really takes to stand out in today’s crowded B2B landscape. Steph shares her honest perspecti...

Maybe it’s not a content problem. Maybe it’s a clarity problem. With AI-generated posts flooding every channel and SEO playbooks changing by the week, B2B marketers are creating more content than ever—yet somehow, it’s hitting with less impact. So what actually sets a brand apart today? It might come down to something deceptively simple: better storytelling. In this episode, Roman, Head of Marketi...

Everyone’s chasing AI—but what if the real magic in B2B is a rap video, a meme, and two actors with a camera? While most brands stick to safe, polished playbooks, Chris Cunningham is building ClickUp’s marketing like it’s a full-blown media company—and it’s working. In this episode, he takes us behind the scenes of how their small but mighty team racked up 200 million+ impressions by leaning into...

Let’s be real: most B2B brands are stuck on repeat. Same buzzwords, same bland websites, same tired playbooks. And in a sea of sameness, nobody stands out. So how do you make people actually care? In this episode, we sit down with Bill Macaitis , founder at SaaS CMO Pro . Bill pulls back the curtain on what’s broken in B2B marketing and how to fix it. Spoiler: it’s not another lead-gen campaign or...

We’re creating more content than ever—but at what cost to meaning and connection? In this episode, Kelly Phillips —VP of Brand Marketing at Faire , and former brand leader at Airbnb, YouTube, and Google—shares what it really takes to build a brand that people trust and feel connected to. We talk about what makes brand matter in the age of AI, how to build trust on both sides of a marketplace, and...

If your brand doesn’t spark a feeling, it’s already forgettable. In a world where every product looks the same, the only thing that truly sells is vibe. B2B marketing is broken. Everyone’s selling the same tools with the same bland copy—and in the AI era, product parity is only getting worse. So how do you stand out when sameness is the default? You build a brand people actually feel something abo...

Too often, B2B brands chase clicks that don’t lead to real results. The fix? It’s not more ad spend—it’s aligning your systems and strategy. In this episode, Deanna Adams , Senior Director of Integrated Campaign Marketing at Dropbox , reveals how to actually make your brand show up across the entire customer journey—not just in a 15-second pre-roll. Deanna shares how her team re-engineered Dropbox...

Great brands don’t just evolve—they outgrow their origin stories. Docusign made the signature famous. Now it’s on a mission to make agreements iconic—and that meant blowing up the brand as the world knew it. In this episode, Carla Weis , VP of Brand and Creative at Docusign , shares the bold, strategic, and fast-paced four-month overhaul behind one of the most successful B2B rebrands in recent yea...