Mark McInnes

Best Of Sales Skills Podcast

Business EN ↓ 161 episodes

The Best of Sales Skills. Sales Tactics for Today's Sellers. If you want the latest tactics and strategies that you can use to be more effective in your sales and outreach? Then this is for you. Sales Development and Prospecting is hard whether you prospect via social, video, phone or carrier pigeon. We bring you a broad range of strategies all salespeople can employ to start more conversations with their ideal clients. Designed to help Business Development teams, Sales Development Reps, Account Executives, Sales Enablement Professionals, Marketers, Entrepreneurs, Business Owners and Sales Lea...

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Author

Mark McInnes

Category

Business

Podcast website

www.buzzsprout.com

Latest episode

Jul 26, 2024

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Episodes

The LinkedIn King - James Watson. The Personalised IMAGE strategy that doubles your response rates. 06.02.2021

On this week's show I'm pleased to say we have something which is not very widely known or used.  So you're getting in on the ground floor.  In fact, this is probably the very first you will hear of this unique approach.     Personally, I have not heard of anybody using this anywhere else – the strategy that I'm talking about is "The LinkedIn Kings' PIM' play – P...

Qualification, you're doing it wrong. Aaron Evans, Sales Enablement Director, GlobalData. 31.01.2021

Aaron Evans. Sales Enablement Director, GlobalData Plc Qualification in sales, you’re probably doing it wrong. Aaron is a Top 20 Sales Enablement Influencer of 2020 as awarded by Sales Enablement Collective. In this show we talk about qualification: (Koala-fication)  Why we need it  What methodology we should use How to do it.  What questions to ask.  How to ask them. We also cover the fallacy of...

How to Write Content that Converts. Kate Bradley Chernis, CEO of Lately.ai 24.01.2021

Kate is the CEO of a company called Lately.  Lately are a software company that help businesses with the distribution and analytics of social media posts. One of her key clients is a guy called Gary Vee, you may have heard of him.  Not to put any shade on Kate.     In her role as CEO Kate gets to see very large amounts of content. And, as a result, Kate has some very cool ideas about how we should...

Your Life by Design. Goal Setting and Attainment. Jack Daly. 17.01.2021

The GOLD standard in goal setting and goal attainment. There are a lot of people who talk about goal setting. Yet, Jack Daly, goes further and says we should build a LIFE BY DESIGN – that is, design the life that we want to have, we deserve to have. In fact, Jack’s just finished writing his new book on this very topic and it might be called Jack Daly’s Life By Design. It should be available in lat...

Do It Yourself, Sales Kickoff Manual. Dean Mannix's Sales Growth Blueprint. 09.01.2021

DIY Sales Kickoff with Dean Mannix’s Sales Growth Blueprint.  Get your 2021 started right. Systemising sales success is Dean’s speciality. In this episode, Dean walks us through his tried and tested Sales Growth Blueprint model to help you map out your new business sales plan for the coming year. First things first. Go and download the FREE workbook from www.deanmannix.com/blueprint  and then come...

Don't personalise your connection request - Bill McCormick Vs Mark Mc 06.12.2020

Whilst a personalized connection request was once considered the best way 'in'…. it's now so overused and so cliché, that I argue, personalized connection requests are actually hurting your chances of connecting. You're better off sending a blank connection request...    Bill McCormick, from Social Sales Link disagrees. He thinks, sending a well worded connection request is lik...

Link.Ability 4 Power Strategies – Lynnaire Johnston 29.11.2020

Lynnaire Johnstone is NZ # 1 LinkedIn Expert and the author of a great new book called  Link. Ability.  I've just finished reading it and it's a great tactical read.  We talk about what's in the book and share some of the strategies that Lynnaire teaches to her clients.     Things like:   leaving a voice note on connecting.  How to make sure your new connections see your content   …...

The 4Ps of Sales Effectiveness with Darrel Griffin 23.11.2020

Darrel Griffin is simply one of those guys who always presents really well on LinkedIn. Immaculate posts, great layout, good presentation.    Darrel produces a very high caliber of content for LinkedIn which he uses to support his business development. Darrel helps people, from all over the globe to be 'more attractive' to their ideal customers on LinkedIn    He spends a bunch of his tim...

Advanced LinkedIn Tech with Alexander Low. 15.11.2020

Alex is an expert at helping businesses to adapt to ‘Selling in the 21st Century’.  Host of a Podcast called 'Death of a Salesman'   Professional Services Lead – DLA    Alex, is a social selling heavy hitter, a technology early adopter, as well as being a well respected LinkedIn wizard.    In this show, Alex covers off the tech-tools he is using, things like Lately.com, TikTok, Sprout, S...

The 3 rules of content virality on LinkedIn with Daniel Holchuli (Head of Content Solutions APAC LinkedIn). 08.11.2020

The 3 rules of content virality on LinkedIn. Daniel Holchuli – Head of Content Solutions APAC LinkedIn. With Co-Host: Tino Ho. Daniel Hochuli, is based in Singapore with an APAC and China focus. He is a social media, content marketing specialist. On behalf of LinkedIn, he delivers client-specific consultancy workshops for some of LinkedIn’s largest and most strategic customers. Daniel has written...

How to secure meetings today. UK's TOP 10 SDR, Nia Woodhouse. 01.11.2020

This week we get to hear exactly what is working when booking meetings from the very frontline of SDR world, direct from London.     Nia Woodhouse has just been awarded by Sales Confidence, as one of the TOP 10 SDR's, in the entire UK.   In this show, Nia shares her exact outreach strategy, how she uses LinkedIn to open doors to client conversations and a little about her cadence. All the tac...

Content for telling, Profile for selling with Karen Tisdell. 26.10.2020

Content to tell, Profile to sell. Karen Tisdell    Karen says powerful content starts with your clients.   And that we should give away all of our very best IP as posts on LinkedIn. What do you think?    Karen is, of course, Australia's leading LinkedIn profile writer. She is also our most downloaded and popular guest ever, so, I'm delighted to have Karen Tisdell, back!     In this episo...

Sales Leaders and Business Owners do you look FAT, DUMB and LAZY? James Michael. 11.10.2020

Common mistakes business leaders are making today in the employment space. James Michael. James is right at the forefront of sales rep recruitment and he is seeing a real shift in today’s employment market.  Importantly he suggests that the power of “Who is doing who a favour” has moved massively in the direction of the employee and away from the employer. Just because you have a job to fill doesn...

The 7 Secrets of Social Selling: A preview from the audio version of Tactical Pipeline Growth. 04.10.2020

This episode of the BOSS Podcast we are able to share something very special.  For some time now, I've been working on the audio version of my book, Tactical Pipeline Growth. It's progressing well and we are getting really close to having it finished.    Chapter 8 of Tactical Pipeline is all about using LinkedIn in your outbound prospecting. Importantly it includes my 7 secrets of social...

How to Talk your Prospects Language and Open More Conversations with Chris von Huene 27.09.2020

How to move beyond “Save you Time & Money” in your outreach.  Chris is a sales practitioner, he is a very busy Xerox copier rep. It took me ages to get him on the podcast, he is busy.  He runs the full-service sales cycle for his products. He acts as the BDM, AE and has CX responsibilities. Of course, he is super active on social and he posts great stuff all the time. Definitely check him out....

Automation in Sales at Scale with SalesBorg, Justin Michael. 20.09.2020

Justin is on a mission to help sellers make a bigger commercial impact through the use of automation and technology.  This episode it’s, Skynet’s T1000 Terminator, versus C3PO, versus Advanced Android’s.   Connecting and messaging at scale and at speed. Here, Justin shares his vision for the future and for most of us, it’s not pretty.   ·         LinkedIn will be a struggle town. ·         Slack i...

Top Tips from the first 20 Episodes of Expert Guests. 13.09.2020

There was a number of common topics and activities that experts kept telling me were ' must do' strategies in many of the conversations we had over the first 20 episodes. Whether it was a LinkedIn trainer like Brynne Tilman, a profile expert such as Karen Tisdell or a marketer like Joe Apfelbaum or Tim Hyde. On more than one occasion they said the same thing.  So I thought it was worthwh...

Effective LinkedIn messaging with Jason Bay: 06.09.2020

Let’s face facts, some guests are simply better than others. And, I’ve really been looking forward to talking to Jason. Luckily, Jason certainly didn’t let me down. He has delivered in spades with this conversation.  Think I’m exaggerating? Here are just some of the things he shares ‘how to do’ in this episode.  ·         Connection requests ·         Follow up messages ·         Video use as a Li...

Using LinkedIn in Complex Sales Situations (How To) with Steven Norman. 30.08.2020

Steven is an in-demand sales consultant and author of Future Proof Selling. (a 2019 Top Sales finalist). He has his own podcast, also called Future proof selling where he discusses the very best and latest sales strategies in play today.   Here on the BOSS podcast, the tables are turned, he is the talent.  Steven shares what he thinks sellers should be doing to use social as part of the more compl...

Win More Clients with Tim Hyde 23.08.2020

Tim Hyde is the Founder and ‘Chief Fixer’ at Win More Clients. Tim is also Australia's leading authority on marketing automation.  He was literally involved in social media marketing before social media was even a thing.   He is a specialist in helping owners and entrepreneurs of small and medium sized organisations get their time back by installing repeatable marketing systems and processes...

LinkedIn Lurker to Influencer in just 15mins a day with Joe Apfelbaum 16.08.2020

High Energy LinkedIn Secrets. With Joe Apfelbaum.  CEO of AJAX B2B Marketing agency Author – High Energy Secrets.  What does a good podcast guest sound like?  How about, someone who is not only an expert in what they do but they know how to present their information in a really powerful and entertaining way.  If you’re a podcast host, the less talking you need to do the better, because let’s face...

EXPOSED: LinkedIn Automation in the Sales Process. What’s really working? 09.08.2020

What results are people getting, what tools are they using, how do they do it?   Data from those who are actively using automation.   Today's episode is very different to the normal approach we take to our conversations. It's a bit longer and, it's a lot less structured.   Usually we work hard to give you one or two key take away so you can be more successful using social to help yo...

How to use LinkedIn (SalesNAV) like a RockStar. Chris Reed 02.08.2020

How to use SalesNAV like a Rockstar.  With Chris REED (The only CEO with a Mohawk) CEO of Black Marketing.   Chris is a LinkedIn Rockstar and an extremely energetic individual. 1600 recommendations, Author of 4 books and is the only CEO with a mohawk.  In this episode, Chris shares with us exactly what he does to find and then start conversations, on LinkedIn, with his perfect clients so that we c...

Profile Secrets from Australia's Leading LinkedIn Profile Specialist - Karen Tisdell. 26.07.2020

Karen Tisdell, is probably Australia's leading LinkedIn profile specialist. Karen has been ranked one of the top LinkedIn trainers across APAC and has been included on many 'best of lists' over the years   Karen is in high demand and highly successful.   In this episode Karen takes us deep into the various parts of our profile that, whilst on the surface, might look to be unimportan...

A Grumpy Old Man on LinkedIn. Jay Jensen. 19.07.2020

Jay has the kind of profile many LinkedIn trainers will tell you NOT to have. Yet, Jay is active on LinkedIn with lots of connections and lots of interaction.  If I had a photo of what not to do versus what you should do – Jay's profile would be what NOT to do.   You will quickly hear why Jay is able to disregard all the rules on LinkedIn and still be super successful. He's an absolute n...

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