Best of LinkedIn: Strategic B2B Marketing

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition provides a comprehensive strategic guide to navigating LinkedIn’s 2026 landscape, primarily focusing on the platform's transition to the 360 Brew AI algorithm. Experts emphasise that the new system prioritises thematic authority, dwell time, and profile-content alignment over traditional...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This examines the 2026 landscape of B2B partnerships and channel marketing, emphasizing the transition from relationship-based management to data-driven revenue engines. A central theme is the disruptive impact of Agentic AI, which is currently being integrated into cloud marketplaces like AWS and...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it In this edition, reports and insights from ear...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to...

We curate most relevant posts about B2B Marketing on LinkedIn and regularly share key takeaways. This edition describes the events and key takeaways from Advertising Week Europe 2026 in London, along with the regional launch of the global agency Ammunition. Industry leaders highlight a shift from hype-driven artificial intelligence toward practical implementation, where generative engines and algo...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition argues that B2B event success in 2026 depends on transitioning from fragmented logistics to integrated, data driven systems focused on measurable revenue. Experts highlight that traditional vanity metrics such as badge scans are being replaced by intent based indicators like Leads to Mee...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition explores the evolution of Account-Based Marketing (ABM) and its shift towards AI-driven precision. The authors argue that traditional lead generation is failing, necessitating a move towards signal-based targeting and automated workflows that identify active buyers rather than st...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition provides a comprehensive outloo...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. We at Frenus support clients by identifying the right target attendees for events, crafting outreach that cuts through the noise, and driving qualified registrations through strategic LinkedIn engagement. You can find more info in here: https://www.frenus.com/usecases/account-based-social-engagement-w...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition provides a comprehensive analysis of the evolving hyperscaler ecosystem, specifically focusing on the operational realities of co-selling with Microsoft, AWS, and Google Cloud. The contributors highlight a significant shift from traditional, relationship-based partnerships toward autom...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition suggests that marketing success now depends on a shift from simply acquiring tools to mastering system orchestration. Experts argue that consistent content and unified data foundations are more valuable than flashy campaigns, as fragmented stacks create "decisioning debt" and operationa...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This edition collectively analyzes the modern evolution of Go-To-Market (GTM) strategies, emphasizing a shift from increasing headcount to building AI-integrated systems. Industry experts highlight the rise of the GTM Engineer, a role focused on orchestrating data flows and automated "signals" rather th...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition emphasizes that human connection remains the fundamental driver of the events sector, even as it undergoes a rapid technological transformation. Professional contributors highlight a shift from purely creative planning to a more disciplined event strategy that prioritizes measurable reve...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition is brough to you by our partners B2B Marketing and SPOTONVISION - B2B Marketing Agency. Don't miss on their conference - The European ABM Forum, on 26 March 2026. Find the link to conference in the description below. https://events.b2bmarketing.net/euroabmforum/booktickets?utm_so...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition examines the transformative role of artificial intelligence in modern sales and marketing, particularly for 2026. Experts discuss the shift toward AI-native tools and agentic workflows that automate complex tasks like lead qualification, personalized outreach, and data analysis. Whil...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition highlights that LinkedIn success in 2026 depends on shifting from broad visibility to thematic relevance and trust. The platform's new "360Brew" algorithm prioritises human authenticity, rewarding users who engage in meaningful conversations rather than those who rely on AI-generated slop...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition examines the shifting landscape of modern B2B partnerships, focusing heavily on the transition toward ecosystem-led growth and AI integration. Industry experts highlight the critical need for structural alignment, moving beyond superficial metrics to prioritise revenue-focused co-selli...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition is a collection of industry insights emphasizes that MarTech success depends more on foundational strategy and operational discipline than on acquiring new tools. Experts argue that organizations must prioritize data hygiene, minimize attack surfaces, and fix broken internal cadences to...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This edition collectively explores the rapid evolution of go-to-market (GTM) strategies through the lens of artificial intelligence and automation. Industry leaders emphasize that successful scaling requires structured revenue architecture and clean data foundations rather than simply accumulating disco...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition explores the evolving landscape of corporate event strategy for 2026, highlighting a significant shift from simple logistics to revenue-driven engineering. Experts emphasize that modern success is no longer defined by attendee volume or aesthetic appeal, but by measurable ROI, pipeline i...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition is brough to you by our partners B2B Marketing and SPOTONVISION - B2B Marketing Agency. Don't miss on their conference - The European ABM Forum, on 26 March 2026. Find the link to conference in the description below. https://events.b2bmarketing.net/euroabmforum/booktickets?utm_so...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition outlines a fundamental shift in Go-To-Market strategies as artificial intelligence evolves from a simple productivity tool into a comprehensive operating system for sales and marketing. These experts highlight a transition toward agentic workflows, where specialised AI agents manage...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition outlines a comprehensive strategic shift for LinkedIn in 2026, focusing on an AI-driven algorithm that prioritises semantic relevance and authentic human connection over mere activity. Experts emphasise that success now requires niche positioning and high-quality content that provides uni...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition highlights modern partner ecosystem strategies are shifting from fragmented operations toward unified revenue engines that integrate sales, marketing, and technology. Central to this evolution is the dismantling of internal silos between RevOps and Partner Ops to ensure data transparen...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition explores the shifting landscape of marketing technology (MarTech) as it transitions into an AI-driven, "agentic" era. Key contributors argue that strategic capability and business context are now more valuable than simply expanding a software stack, which often leads to expensive "tech...