Best of LinkedIn: Strategic B2B Marketing

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition outlines the strategic shift in Account-Based...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition comprises a comprehensive strategic playbook...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition explores the transition from tr...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition outlines a fundamental shift in LinkedIn strategy, moving away from "gaming" the algorithm and towards topic-based relevance. Experts highlight that the new 360 Brew algorithm uses large language models to categorise users by their specific expertise, rewarding consistent niche posting an...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition explores the transformative evolution of B2B partnerships as they transition toward an AI-native ecosystem model by 2026. Central to this shift is the move away from manual relationship management in favour of systematised operations, where AI agents and automated workflows drive partn...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it In this edition, the marketing technology is c...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition reveals that modern event strategy is shifting away from simple logistics toward intentional experience design and measurable business impact. Experts emphasize that successful trade shows and gatherings now require rigorous pre-event planning, data-driven lead qualification, and the sea...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition offers a strategic outlook for...

We curate most relevant posts about B2B Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive overview of the Forrester B2B Summit North America 2026, highlighting a transition toward what experts call GTM Singularity. This phenomenon describes a collapse of traditional sales funnels caused by autonomous, AI-driven buyer behaviour that increasingly occurs in...

We curate most relevant posts about B2B Marketing on LinkedIn and regularly share key takeaways. This edition comprises a collection of professional recaps and social media updates from OMR 2026, Europe's largest digital marketing and technology festival. Highlighting the event’s shift from hype to practical application, the texts explore how Artificial Intelligence is being integrated into logist...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition provides a comprehensive outlook on LinkedIn social selling and algorithm dynamics for 2026, emphasising that meaningful engagement now outweighs traditional posting. Success on the platform requires treating personal profiles as digital landing pages while prioritising thoughtful comment...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition explores the fundamental shift toward ecosystem-led growth and the rising importance of active co-selling. Experts argue that successful partnerships must move beyond passive marketplace listings to focus on operational discipline, trust-based relationships, and joint accountability. A...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition provides a comprehensive 2026 out...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition outlines a fundamental shift in field marketing and event strategy, moving away from logistics-heavy planning toward measurable sales acceleration. Modern event leaders are prioritising integrated technology stacks and real-time CRM synchronisation to eliminate post-event bottlenecks and...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition outlines a fundamental shift in Account-Based...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examines the evolving landscape...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition provides a comprehensive outlook on the evolving landscape of LinkedIn social selling and employee advocacy in 2026. The contributors highlight the shift towards the 360 Brew algorithm, which prioritizes topical authority, authentic engagement, and consistent themes over traditional reach...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive look at the evolving landscape of B2B partnerships in 2026, focusing heavily on the shift towards ecosystem orchestration and AI-driven growth. Expert contributors emphasise that successful strategies now require operational rigour, aligned incentives, and rigoro...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition offers a comprehensive look at th...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition presents a comprehensive strategic shift in the global events industry, moving away from treating gatherings as isolated logistics exercises toward viewing them as integrated data engines. Experts emphasize that successful events are built on intentional participation design, where psych...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence In this edition, modern Account-Based Marketing (ABM) is s...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition provides a comprehensive overvi...