Best of Book Marketing

With special guest, USA Today and Wall Street Journal bestselling author, Pamela Kelley. In this episode, specially timed for Women's Fiction month in June, we dive into all things book marketing for women's fiction. Pamela Kelley is a USA Today and Wall Street Journal bestsellingauthor of women's fiction, family sagas, and suspense. She has published both traditionally and indie, and...

You've heard the terms author brand and author platform, but many authors are confused on the difference between them, let alone how to build one. In this episode, Lainey and Paulette break it all down. You may be surprised that your author brand isn't simply your logo or your color palette. It's a promise to your readers. And your platform is how you reach out into the world with that...

With special guest, Jean M Grant. Author journeys take many turns, and a huge one is when you get your rights back from your publisher. In this episode, we discuss what to do after getting your publishing rights back. Where to start, what it means for marketing, and whether it's worth the rights reversion effort (Hint, it probably is!). Jean’s Author Toolbox - with her Google doc with step by...

Your author website is your front door to your readers. But what's the best way to build it, manage it and make sure your author website is an asset and not a burden? On this episode of The Best of Book Marketing Podcast, we cover author websites from A to Z, leaving you ready to tackle this important business asset with confidence. ⁠ Join our⁠ Substack⁠⁠ ⁠⁠⁠⁠⁠for posts with quick tips, and a...

With special guests Christine Gunderson and Gabi Coatsworth. We pour everything into our debut books. But what actually gets meaningful results, and what's just noise? In this episode, two authors who've done it more than once give us the honest debrief. Christine Gunderson is an award-winning, Amazon bestselling author. Gabi Coatsworth is an award-winning British-born author They'll s...

We love our book babies, but sometimes they don't sell as well as we'd hope. In this episode of the Best of Book Marketing podcast, we tackle book marketing tips for what to do when you have slow book sales. Hint: sometimes it’s the book! We'll cover lots of practical ideas to help get your book sales back on track. Episode Sponsor: 12 Weeks to Book Launch Success . In this group maste...

Data Protection and Staying Safe as an Author, with special guest Liz McLaughlin. As writers, we are often targeted by scams - from fake publishing services to phishing attempts to fraudulent marketing opportunities. In this episode, we invite Liz McLaughlin to help us learn how to recognize and avoid the scams. Plus, in a world of technology meltdowns (viruses, getting water on your laptop anyone...

With special guests, Kimberly Belle and Saleema Ishq. Thriller authors, Kimberly Belle and Saleema Ishq join us to chat about what has worked for them in reaching thriller and suspense genre readers with their books. Kimberly Belle is the Edgar Award winning, USA Today & internationally bestselling author with over one million copies sold worldwide. Her titles include The Paris Widow, The Marr...

With special guest, Damon Freeman of Damonza. Book covers have a fraction of a second to make an impression on a reader. Good covers attract the right readers, bad covers don't attract anyone. In this episode, we get book cover design tips from the experts at Damonza. They're the talented team that just remade the cover of Lainey's debut, The Exit Strategy. Get behind-the-scenes detail...

With Special Guest, Janet Margot Many authors wonder whether Amazon Ads can work for your book sales. In this essential episode of the Best of Book Marketing Podcast, we sit down with Janet Margot of Book Geeks Media. As a former Amazon veteran with hands-on experience designing how book campaigns work for the book giant, Janet reveals the strategies that work, and how to decide if Amazon Ads can...

AI for authors is a controversial topic in most writing circles. But authors can't afford to ignore the benefits AI can provide for writing, book marketing, and more. In this episode of The Best of Book Marketing Podcast, Lainey Cameron and Paulette Stout dive deep into the world of AI and share easy ways any author can harness the benefits without sacrificing your values. If you've been c...

With Special Guest, Heidi McIntyre It's often said that selling books can be harder than writing them. But many authors have found sustainable success running Facebook ads to market their books. In this episode , we dive into the world of Facebook Ads for Authors, covering the ins and outs of this powerful marketing tool with marketing consultant, Heidi McIntyre. If you've consider running Faceboo...

We've covered so many amazing marketing topics for authors in first season of The Best of Book Marketing Podcast, from book blurbs and mindset hacks, to how to work with libraries and bookstores. In this episode, we'll recap each episode to help you catch-up on topics you might have missed and highlight all the amazing expert guests who joined us live. Use it as your listening menu, then go dive i...

With Special Guests Laura Drake & Sharon Dukett Marketing books is hard, but what if your book includes themes readers might consider sensitive or controversial? From political commentary and social issues, to serious medical topics like cancer, dementia or the right to die, how should you approach marketing books like that? Join us for a frank conversation about the challenges and opportuniti...

With Special Guest Jessie Cunniffe of Book Blurb Magic, expert on writing book blurbs that sell. The book blurb (back cover description) is one of the most essential elements for your book's success. But it can also be one of the most challenging! In this episode, Jessie Cunniff joins Paulette and Lainey to go deep on her formula for writing a great blurb and discuss mistakes to avoid. Jessie...

With Special Guest Camille Pagán, master-certified career and mindset coach and #1 Amazon Charts and Washington Post bestselling author of numerous novels. Nothing in life goes as expected, and the same is true for our author journeys. Making a career change in our author lives can feel uncomfortable, scary and even like admitting failure. But change also presents opportunities to grow, innovate,...

Setting goals is a great way to ensure you're spending your precious time and resources on what matters. Join Paulette Stout and Lainey Cameron as they discuss tips for authors looking to set annual goals, including ways you can effectively measure along the way. Your fearless hosts will also go over their personal goals for 2025, and spoiler alert--sometimes not doing something can be a goal...

With Special Guest Mark Leslie Lefebvre, author of An Author's Guide to Working with Libraries and Bookstores. Nothing excites the imagination of an author more than seeing our books on the shelves of bookstores and libraries. But how do you get your book in a bookstore or library? In this episode, we're pleased to welcome Mark Leslie Lefebvre, an author, professional speaker and bookseller with o...

Authors are always told to prioritize author newsletters. But why is that and how should one go about building and engaging with an audience via email? In this episode, we'll dive into the both the basics of author newsletters, how to build a community, and also how to up-level your game if your newsletter has gone stale. Join ⁠Lainey⁠ and ⁠Paulette’s ⁠ author newsletters to see how we do it :) Vi...

With Special Guest Tiffany Yates Martin, creator of The Intuitive Author. Building an author career extends beyond putting words on the page. We must master the skills needed to build a meaningful, rewarding, and resilient writing life. And that includes building our knowledge and deciding where to focus our marketing efforts. In this episode, we're pleased to welcome Tiffany Yates Martin, author,...

The publishing industry is flooded with book awards. But are they worth your time? Paulette Stout and Lainey Cameron dive into the world of book awards, discuss our personal strategies and help you decide how to proceed with your own projects. ⁠⁠⁠Join our newsletter ⁠⁠⁠⁠and you'll always hear about new episodes and resources! Visit our ⁠ episode page⁠ for all resources featured in this episode. Fo...

How Publishing Path Impacts Your Book Marketing Strategy - with Special Guests, Michelle Cox and Alison Hammer Yes a book is a book, but how you market it varies greatly by publishing path. From traditional, to small press, to self-publishing, the tactics and book marketing strategy for each will be different. Tune-in to hear our author panel of Alison Hammer, Michelle Cox, Lainey Cameron and Paul...

Publishing and promoting books can be expensive. Lainey and Paulette discuss ways you can save on costs when writing, editing, producing, and distributing your book. We also cover ways to save money when building your author platform and with book marketing. ⁠⁠Join our newsletter ⁠⁠⁠ and you'll always hear about new episodes and resources! Plus, don't forget to subscribe to the podcast and...

How to Market Books After the Launch - With Special Guest, Paulette Kennedy We put so much energy into planning book releases, but how do you market and promote books after launch? Join us for an insightful discussion with special guest, Paulette Kennedy on what works when marketing books post-launch. We discuss strategies for authors to maintain sales and engagement, including ideas for building...

Lainey Cameron and Paulette Stout introduce listeners to their new book marketing podcast: The Best of Book Marketing. In this episode, they talk about setting realistic expectations when building an author platform, and how to avoid the biggest book marketing mistakes. Common mistakes that authors make when building a book marketing plan include misunderstanding the role of social media, not defi...