Best Of Bananas For Business

In the spring of 2021, the Savannah Banana's show will momentarily leave Grayson Stadium and take it on the road to Mobile, Alabama on March 26. On today’s podcast, Jared Orton walks us through why they chose that city, how they got to the marketing around the announcement, and what it’s been like for the past month and a half since they made the announcement and the feedback they received. With o...

Nothing really matters if you don’t get your team right. The Savannah Bananas does not believe in throwing bodies at problems just for the sake of hiring people. To help achieve the vision they have laid out for 2025, the company employs a meticulous hiring and onboarding process that gets the right people in the bus and puts them in the right seats. Jared Orton discusses how this process unfolds...

Baseball is a legit demographic on TikTok and the Savannah Bananas are leading right on top with somewhere around 300,000 followers. Behind this phenomenal rise are Kara Heater  and Savanah Alaniz . Kara is the Bananas’ Marketing Director and has been with the team for more than two years, while Savanah is a Pop Culture Prodigy who has shown social media mastery in merely six months since joining...

The famous cliché quote still stands true - what got us here won't get us there. With the coronavirus impacting the majority of businesses across every industry, it's time to chart a new path, try new things, innovate, experiment. Enjoying considerable success over the years, the Bananas are not satisfied with doing the same thing every single year for the rest of their lives. What else is out the...

The COVID-19 pandemic wasn’t good news for the whole sports industry and even the Savannah Bananas wasn’t spared the difficulties, at least initially. How was it able to pull off a wonderful season of baseball despite the crisis? In this episode, Jared Orton shares in detail how the Bananas went to a process of adapting to the situation to be able to deliver on their mission of putting fans first...

In its five years of existence, the Savannah Bananas has changed what entertainment means in baseball and the whole sports industry. What does 2025 hold for the world’s most entertaining baseball team? How will they keep their customers and fans excited? How will they keep themselves excited? Join in as Jared Orton lays down the Bananas vision for 2025 in terms of team, product, promotion and impa...

After five seasons of tremendous success, even bigger things are coming for the Savannah Bananas in the next three to five years. As part of the big changes that are coming, Jared Orton introduces Season 2 of the Bananas for Business Podcast, where you will get an inside look of how the Bananas pull off their incredible seasons. What does their marketing look like? What does the sales process look...

Company culture is often a tricky thing to navigate because whatever that culture is – and every feeling your employees associate with it – it manifests in the way you work and the way your customers perceive you. This is why it’s important to take a long hard look at every aspect of the company culture you have at the forefront and see if it’s something that fits right with all of your employees....

Online marketing can go a myriad of different ways because there are so many platforms and so many types of content that you can create. At the end of the day, having a foundational knowledge of what’s popular and what’s relevant goes a long way. Without this knowledge, you won’t be able to properly cater to your fanbase and get through to them, especially with the constraints of digital communica...

What does it take to achieve world class results? How does one take the leap from being ordinary to becoming extraordinary? These are the questions that Jared Orton explores with today’s guest, David Jones, an instructor, consultant, and executive coach with McClaskey Excellence Institute . David talks briefly about the prestigious Baldrige Awards and how its criteria can be used as a guide to str...

In any business, it can be frustrating to realize that you have been working with the wrong client all the while. When onboarding clients, it is essential to ensure that they would be a good fit for what you have to offer. This is especially true in marketing small businesses who like to see their hard-earned money put to good use. Today’s guest, Caleb Shore , runs Conversion Stream , a marketing...

Nowadays, more and more companies are sourcing their online content from content created by their customers. User-generated content has become the lifeblood of online and digital marketing because besides being miles more affordable, who else would you believe about a certain product besides other people who've bought the product? Chris Meade is the Co-Founder and Chief Revenue Officer of the game...

The COVID-19 Pandemic has brought out so many changes to the way we do business. In particular, business marketing has seen a sudden shift in the way it now reaches out to the audience. As opposed to overt advertising practices, businesses have now been providing levity, light, and encouragement. In this episode, Jared Orton brings out the person behind the Fans First Experience marketing,  Kara H...

The way you treat your customers constantly cycles back to the returns you receive from the loyalty you’ve worked for. Making customers feel special will put them in a mindset and position where they feel great about their work with you and give them the inclination to recommend you to their loved ones, and those referrals, in turn, go to you and create new business—and so on.  Denise Schroder  is...

A special event, experienced the first time around, can be the most exciting and exhilarating thing, but eventually, if your offerings remain perpetually the same, that’s when things begin to get stale. Reimagining the fan experience is especially important for beloved institutions and events that want to draw in a younger, fresher crowd as well. Jared Orton speaks to  Greg Harvey , the Vice Presi...

Baseball sports and the entire sports industry rely heavily on advertising to generate revenue. What happens then if they go add-free? Following the announcement made by the Savannah Bananas about going ad-free, tons of fans show their excitement about it while some went nuts, with questions about revenues and running out of business spurring out from the audience’s mouth. Today, Jared Orton and J...

The landscape of colleges and universities are changing by the day. With the prices going through the roof, many people are questioning whether it is worth it or not. Giving clarity to the challenges faced by the students as well as the universities is  Dr. Travis Feezell , President at  Hastings College  in Hastings, Nebraska. In this episode, Travis shares with us the unique approach they have b...

Bananas for Business Live Event is an event where Jesse Cole walks you through all the steps that can help you re-imagine your customer experience. Today, Jared Orton shares the speech that Jesse gave during the live event where he shared his backstory and how he started his business. Jesse also reveals some strategies that they do to create the best fan experience. Stay glued to this episode to a...

At the core of establishing a strong, reliable brand is developing good communication within your company and with your customers. Good communication is all about clarity, connection, and above all things, kindness. Elizabeth Barry is a master marketer, a business coach, and the author of The Kind Communicator . She sits down with Jared Orton to challenge you to think differently when it comes to...

Banking is a heavy regulated industry that they can’t compete on the price and the product of what they’re doing. One thing that has made Paducah Bank stand out, however, is their relentless focus on client experience. This bank in Paducah, Kentucky operates at a high level and is focused on 100% client experience. Today, Jared Orton brings on Terry Bradley, the Senior Vice President and Director...

There’s so much that goes into building a brand experience that not everyone might be able to see. Getting the right help to build your brand is the best strategy to ensure that you have all your bases covered and your identity figured out. Erica Kelly is the Co-Founder and Chief Creative at Flourish Collaborative . She talks to Jared Orton about the process of building a brand experience from scr...

There is no cookie-cutter look of who can best serve customers in this industry. You can do just as remarkably as the others, even if you don’t have the background for it.  Chris Dalzell , owner and Founder of  Shoreline Construction , is someone who greatly exemplifies this. With awards and recognitions that show how their experience in the field is second to none, Chris shares the great stories...

The power of having impeccable client relations is something that can’t be underestimated in a business as fast and cutthroat as real estate. Those clients can turn on you in a heartbeat, but they can also be your biggest cheerleaders if you treat them right. Laura Hyatt is Partner and Director of Operations for Team Callahan , a Keller Williams Realty Broker. Together with Jared Orton, Laura disc...

It is so easy to run out of great ideas to rise above the many competitions in a cut-throat industry. IceBound HVAC , however, has found and is taking a fresh approach in a traditional industry and standing out. Husband and wife owners, Tersh and Julie Blissett , share how they are doing things differently for their customers, sharing how to leave a lasting impression. They talk about the first 10...

Making the customer happy is one of the main rules of business, but one that is almost always forgotten. In bending over backwards for efficiency, many companies neglect the experience of the customer, and how that dictates whether or not they’ll be coming back. Andrew Dowis , the CEO of Pro Athlete Inc. , discusses why keeping your customer happy matters. There are many ways to make your customer...