Federico
Benny The Automotive Beaver Podcast
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Episodes
The First 90 Seconds on the Lot 16.06.2026 6:52
For salespeople: how the opening moments of a customer interaction set the entire tone, and how to build trust instead of triggering the wall. Lead with help, not pressure — the first goal is to lower the customer's guard. Ask open questions and listen more than you talk in the discovery phase. Honesty and small acts of transparency early pay off in trust and referrals.
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