Below The Fold - Marketing & Advertising Show

💡 What’s inside this episode? Milda's career evolution: From creative to corporate The unique challenges of FinTech marketing How Beehive empowers SMEs with fast, accessible funding Strategies to simplify complex financial concepts Emerging trends like AI and its role in the future of financial services Get actionable insights into: ✅ Niche marketing in FinTech ✅ Balancing compliance with innov...

Have you ever considered how public relations (PR) can unlock doors in both your personal and professional life? In this enlightening episode of the Below The Fold Podcast, host Ibrahim Jabri sits down with Lara Jada, the visionary founder of Cameo Comms, a PR agency that specializes in the dynamic realms of food, beverage, and technology. Together, they delve into the often-overlooked significanc...

What if your social media presence was the key to transforming your fitness brand into a community-driven powerhouse? Join us in this engaging episode of the Below The Fold Podcast as host Ibrahim Jabri sits down with Huda, a marketing expert with extensive experience in the fitness and wellness industry. Together, they unveil the secrets behind effective marketing strategies that not only engage...

Key topics covered include: The intersection of SEO and storytelling: How to craft content that appeals to algorithms and human emotions alike. The saystory tool: Revolutionizing feedback and collaboration processes using voice input to enhance productivity. Brand narrative development: Tips for creating compelling stories that align with brand identity. COVID-era business adaptation: Strategies N...

Together, we dive into: The evolution of digital marketing and the challenges it faces today How blockchain technology is changing the way data is managed and shared The role of BlahApp in empowering users by addressing data privacy and rewarding them for their data The challenges of zero-party data and building consumer trust How global regulations like GDPR are shaping marketing practices The in...

🔍 Key topics include: The spectrum of decision-making: Instinct, data, and common sense. Using AI tools for marketing without losing the human touch. The ethics of over-personalization and data usage. Case studies showing instinct's role in disruptive innovation. Practical tips for balancing analytics with intuition in leadership.   📌 Perfect for marketers, leaders, and tech enthusiasts looking...

Here is some of the topics we cover: Mastering agility in content production Decoding trend-jacking strategies Balancing virality, authenticity, and the debate on speed vs. quality The power of employees as brand advocates How brands can navigate controversial trends safely   Whether you're a seasoned pro or just starting your marketing journey, this episode is packed with actionable insights, tho...

Drawing from his extensive career, Sary shares insights into how augmented reality, voice interfaces, and electric vehicles are revolutionizing automotive design and marketing. He also explores the dynamic interplay between engineering and marketing, offering practical lessons and strategies for professionals navigating this fast-paced field.   Timestamps: 00:00 Welcome to the Show 00:49 Introduci...

From debating AI’s ability to replace human ingenuity to discussing its potential to boost efficiency and create new opportunities, this episode is packed with valuable insights for marketers at every level.  Whether you're navigating your career or leading innovative campaigns, tune in to gain a fresh perspective on the future of marketing in the AI era.   Don’t forget to share your thoughts and...

Whether you're a seasoned marketer or just starting out, this episode is packed with actionable advice on mastering paid search and optimizing your campaigns.   Tune in for expert tips and fresh perspectives on navigating the world of paid search! 🎧   Timestamps: 00:00 Introduction 01:09 – Meet Richard Hartley 01:42 – From Drummer to Business Leader: How Music Shaped His Approach 03:05 – Why Paid...

Whether you’re a marketing pro or just starting out, this episode offers valuable insights into leveraging technology for impactful marketing strategies.  Tune in for fresh perspectives! 🎧 Watch the Full Episode and Follow us on Social Media! ↓   Timestamps: 00:00 Introduction 00:49 Meet Andreas Frangeskides 01:18 Career Journey and Expertise 03:00 Building Effective Data-Driven Teams 03:14 The R...

Whether you're a seasoned professional or new to the field, this episode offers valuable knowledge on navigating the digital commerce landscape in MENA.    Don't miss out on this enlightening discussion!   00:00 Introduction 00:49 Meet Karen Khattab: E-commerce Expert 02:27 Diving into E-commerce in MENA 07:35 The Rise of Quick Commerce 14:55 Understanding Retail Media 16:47 Global vs. Local Retai...

Tamara highlights the importance of brand suitability, contextual targeting, and content transparency. A case study with a major telecom company showcases Barometer's effective integration with The Trade Desk.   The conversation also touches on podcast measurement challenges and Barometer’s expansion into omnichannel platforms, emphasizing the need for continuous education in leveraging audio mark...

Learn how agencies adapt through partnerships with tech companies and integration of consultancy services. This episode also delves into leadership strategies emphasizing transparency and team empowerment, highlighting the importance of communication and collaboration in enhancing productivity and global team coherence! Timestamps: 00:00 Introduction 01:18 Stuart's Background and Career Journey 03...

With Mazher's extensive experience in media and creative agencies, you'll gain insights into how to align strategy and tactics effectively.   We’ll also cover the impact of AI on advertising strategies and the need for innovation in products and communication. Plus, hear real-world examples like Lego's audience engagement and FIX Chocolates’ viral campaign.   This episode is packed with valuable t...

  We discuss her experiences at Salesforce, the importance of personal branding, and strategies for B2B marketing. Valbona also reveals her insights on content creation, community building, and maintaining a healthy lifestyle.     Whether you're a seasoned marketer or just starting out, this episode is packed with valuable advice and stories. Don't miss out on the secrets of business success and p...

  She discusses the evolution of retail in the digital age, key milestones, and the importance of blending media with broader marketing strategies. Alexis delves into the impact of COVID-19 on online commerce, challenges faced by brands in the DTC model, and the role of technology and AI in enhancing shopping experiences and marketing efficiency.   Tune in to gain valuable insights into how brands...

Join us as we dive deep into the world of AI and communications with Sultan Saab on the premier advertising and marketing podcast in MENA, Below the Fold. In this engaging episode, we explore the role of AI tools in transforming communication strategies, the importance of prompting, and the future of AI integration in various industries.  Sultan shares personal anecdotes, demonstrates practical us...

  Join host Ibrahim Jabri on 'Below the Fold' as he dives deep into the realms of marketing, advertising, and ad tech with guest Seif El Hakim. In this engaging episode, Seif shares his incredible journey from being the CMO of Samsung in the CIS region to becoming a successful entrepreneur and personal branding coach.     Discover valuable insights on breaking through the marketing clutter, the si...

In this episode of Below the Fold, host Ibrahim Jabri welcomes back Ryan Fletcher for his second guest appearance. They dive into the evolving challenges and opportunities in digital marketing, including the impact of AI on paid search, industry skill gaps, and effective strategies for small budgets.   The discussion also covers app marketing, user acquisition, and the importance of understanding...

Dive deep into the world of SEO and digital marketing in this episode of 'Below the Fold' with host Ibrahim Jabri and guest James Reynolds, founder of SEO Sherpa. They cover vital topics including the evolution of SEO, content strategy, Google's algorithm updates, the rise of generative AI, and much more. Whether you're a seasoned marketer or just starting, gain practical advice and insights to bo...

  In this episode of Below the Fold, we dive into one of the most underrated yet incredibly powerful marketing strategies—community building. I sit down with Heba Al Nabulsi, a social media expert and founder of the Let's Talk Social community, which has grown to 4,500 members across 55 countries. Heba shares her remarkable journey from leading a media department at just 24 to becoming a pioneerin...

Join us on this episode of Below the Fold as we chat with Laura, founder of L'influence by Laure. Laura shares her journey from working with Emirates airline to launching her own social media marketing agency in Dubai.   Discover her insights on the importance of finding a niche, the challenges of pricing in the social media sector, and the tools she uses to create engaging content.   Whether you'...

Join us in this episode of 'Below the Fold' as we delve into the fascinating journey of Kareem Monem, a leading figure in the realm of digital technology and financial services. Kareem shares his experiences from working with assistive technologies in Greece to his pivotal role at Digitas.  We explore the profound impact of digital transformation on financial services, the future of money through...

Join us as we dive deep into the world of personal branding with expert Kelly Lundberg on the Below the Fold podcast. Kelly shares her journey from Edinburgh to becoming a successful entrepreneur in Dubai, founding a personal styling and shopping agency before transitioning into personal branding with Brand You Creators.  This episode covers the significance of personal branding in today's digital...