Below The Fold - Marketing & Advertising Show

🎧 Topics include: How DHL is using AI, digital twins, and automation to move millions of parcels daily Why logistics is the next frontier for sustainability Upskilling Africa through DHL’s Ubuntu Academy The role of leadership in building a tech-driven, inclusive supply chain What it means to balance innovation with purpose   In partnership with @BelowTheFoldPodcast, @DATEwithTECH, @launchfoundry...

🔑 Key Topics: What is Soca AI and how does it work? Why on-prem AI matters for security and performance How AI agents will collaborate in the near future The role of human creativity in an AI-driven world Dubai as a global hub for AI innovation   📍 Presented by Below the Fold, in collaboration with DATE with TECH, Launch Foundry, Trescon Global, and the Dubai AI Festival.   Watch the Full E...

🎧 Topics include: What Vercel is doing to simplify the modern web How AI and V0 are empowering non-developers to build Why developer tools are moving from code to conversation Real-world use cases (like boosting site revenue by 22%) Why customer-first design still beats shiny features   In collaboration with @BelowTheFoldPodcast , @DATEwithTECH , @launchfoundryai , and @DubaiAIFestival   Wat...

🎧 Topics include: Inside Falcon 1, 2, and 3: UAE’s open-source LLMs The role of ethics in next-gen AI systems Why the Gulf is becoming a serious AI innovation hub Scaling autonomous agents and robotics with on-board intelligence The case for keeping humans in the loop—always   In collaboration with @BelowTheFoldPodcast , @DATEwithTECH , @launchfoundryai , @DubaiAIFestival , and @DubaiAICampus &nb...

🎧 Topics include: How AI is reshaping education-to-employment pipelines The launch of MAAN RAI and skills-based job matching Why youth need more than just degrees—they need direction Digital inclusion, emotional intelligence & building future-ready communities 🎧 Now streaming on all major audio platforms. 🔗 Listen to the full episode: https://lnkd.in/dKA2VSUd In collaboration with @BelowTheFold...

Key Topics Covered: How AI can democratize personalized education “Daisy”: An AI tutor designed to support—not replace—teachers Using voice tech to reach learners without devices or literacy What real-world deployment looks like in underserved communities Designing AI for accessibility first—not just performance Why building for inclusion requires cross-sector collaboration   About the Guest Max D...

Key Topics Covered: How AI can help teachers do more with less—and have fun doing it The role of prompt engineering in student learning Redefining 21st-century skills: emotional resilience, creativity, and critical thinking What it takes to build a national framework for AI in education Why happiness—not just grades—should be the metric of success Supporting teachers through the transition to AI-p...

🎙️ Topics include: How AI is reshaping global value chains for developing economies The role of digital trade in boosting inclusivity Policy gaps, regulatory sandboxes, and AI education Why AI won’t disrupt trade alone— geopolitics will In collaboration with Date With Tech , Launch Foundry // AI Product Studio , Trescon , and the Dubai AI Festival at DIFC Innovation Hub .   Watch the Full Epi...

🎙️ Topics include: The future of AI and robotics in clinical drug development What’s holding back AI-designed therapies from reaching patients How generative biology is unlocking new drug pipelines The real cost of delay in global healthcare innovation   In collaboration with Date With Tech , Launch Foundry // AI Product Studio , Trescon , and the Dubai AI Festival at DIFC Innovation Hub .  ...

🔍 What We Cover: Why soulful leadership is needed now more than ever in tech The link between gospel, activism, and AI product design Building Mollify, an inclusive AI nutrition app Why DEI must be embedded at the core—not bolted on Creating AI copilots for underserved communities How Dubai’s openness to soul-led innovation is creating global opportunity Martell’s dream: A world where AI becomes...

🔍 What you’ll learn: Designing AI with human values at the core Scaling data strategy without compromising ethics Enterprise governance and ESG done right Lessons from building tech that creates real-world change 📢 Whether you're a data leader, founder, or changemaker, this conversation is your roadmap for designing technology that matters .   Watch the Full Episode and Follow us on Social...

🔍 Key Topics Covered: How governments can harness AI for citizen-centric transformation Data governance, sovereignty, and ethical AI deployment Why smart nations need agile tech infrastructure Public-private collaboration in the MENA region Lessons from the UAE’s approach to AI and innovation   📍 Recorded at the Dubai AI Festival, 2025.   📲 Follow us for more in-depth episodes on AI, tech, and...

  🎙️ Topics: How AI is reshaping education in healthcare and beyond Building a culturally relevant AI model (Dr. Layla) Preserving traditional medicine with data and technology Empowering students with AI, not replacing educators 🔗 Listen now to discover how one Emirati engineer is redefining the future of AI in education—starting with a greenhouse and a shy digital doctor. 00:00 Introduction and...

🎙️ Topics: How AI is speeding up diagnostics and improving patient care Building trust between clinicians, patients, and AI solutions The evolution of healthcare from hospital-centric to home-centric Real-world applications of AI in medical imaging and diagnosis   ⏱ Timestamps 00:00 Introduction to the Podcast and Guest 00:36 Transition from Amazon to GE Healthcare 02:07 AI Innovations in Healthca...

In this episode: The evolution of PR in the Middle East & North Africa AI vs. human connection: can tech ever truly replace empathy? Why meaningful relationships still drive brand and business success Inside scoop: What to expect from Dubai AI Festival 2025 Building a legacy through content, culture, and connection Guest spotlight: Shadi Dawi Global PR Leader, Regional & Global PR Director at Tres...

Inside this episode: • What listening-led leadership really means—and how it transforms morale and motivation • The science behind why being seen and heard boosts team performance • How psychological safety and empathy drive innovation and prevent burnout • Real-world inspiration: How Microsoft became a model for empathetic leadership • Can AI scale empathy? A surprising take on tech and emotional...

Key Topics Covered: • What custom bidding is—and why it matters now more than ever • The limitations of smart and manual bidding • How custom bidding improves efficiency and profitability • The math behind custom bidding: inputs, outcomes, and what to track • How to structure your bidding models for real-world impact • Brand health vs performance marketing—and how to balance both • Why marketers n...

Key Topics Covered: • What PR really is beyond media coverage (and why most people get it wrong) • The importance of personal branding and self-promotion in today’s market • Why you don’t need a background in PR to start making an impact • How PR can help close deals and bring in inbound leads • Budget-friendly PR strategies for startups and SMEs • The power of LinkedIn influencers and why they’re...

Key Topics Covered:   ✔ The shift from viewability to attention measurement in advertising ✔ How AI and machine learning enhance ad quality and efficiency ✔ The difference between human-based and device-based attention tracking ✔ Key factors influencing ad attention, including platform, format, and audience behavior ✔ The potential of attention as a currency in the digital advertising landscape ✔...

Key Topics Covered: • Defining loyalty marketing and its role in driving profitable behavior change • The power of data in creating personalized customer experiences • How top brands like Starbucks, Amazon Prime, and Emirates Skywards excel in loyalty programs • The balance between rewarding loyal customers without excessive discounts • The growing influence of AI in enhancing customer segmentatio...

Key takeaways from this conversation: 🔹 Why empathy is more than just a “nice-to-have” in marketing 📊 How understanding human emotions leads to better brand strategy 💡 The role of empathy in creativity, innovation, and audience engagement ⚡ How brands like Airbnb are winning with emotional connection 🚀 Why authentic relationships drive long-term customer loyalty In a world driven by data, Mim...

Have you ever wondered how the rise of artificial intelligence is reshaping the world of digital advertising? Join us on this enlightening journey in the latest episode of the Below The Fold Podcast , where host Ibrahim Jabri engages with digital marketing expert Sherry Mansour to unpack the evolving landscape of digital advertising, with a keen focus on contextual advertising. With her rich backg...

Are we ready for a future where artificial intelligence reshapes our lives, careers, and education? Join host Andreas Frangeskides in this thought-provoking episode of the Below The Fold Podcast , as he engages with Will Snow, a digital innovation product design expert, to explore the profound effects of AI across various sectors. Together, they dissect the current educational curriculum, question...

Are you aware that the quality of your media can make or break your advertising success? In this episode of the Below The Fold Podcast , host Ibrahim Jabri dives deep into the world of media quality in advertising with Hicham, a seasoned media professional boasting over 12 years of industry expertise. As digital marketing experts, we often focus on short-term gains, but Hicham reveals the crucial...

🔍 Key topics include:  • The impact of AI on business, culture, and creativity • Ethical considerations in the rapidly advancing AI landscape • The U.S.-China AI arms race and its global implications • AI for social good: Can technology drive positive change? • The importance of human elements in the AI-driven future workforce   📌 Whether you're a tech enthusiast, marketer, or business leader, t...