Being in Business

ChatGPT Ads are officially rolling out, and this isn’t a “someday” conversation anymore. It’s happening. In this episode, I break down exactly what we know so far about ChatGPT advertising. Where ads will actually appear inside conversations, who will see them, when they’re launching, and why this move was inevitable for OpenAI.  We’ll talk about why this could become one of the most intent-rich a...

You’ve read the mindset books. You’ve optimized your calendar. You’ve even flirted with biohacking. But you’re still tired. Still wired. Still wondering why you can’t just feel better . This episode is the nudge you didn’t know you needed. Dr. Kokes (AKA Dr. Nikole MacLellan), naturopathic doctor and nervous system whisperer, joins me to talk about the real root of burnout in high-achieving women....

In this episode we call out the hidden reason strong businesses stall: a lack of stabilization. We share how predictable revenue comes from systemized fulfillment, steady visibility, and a rinse-and-repeat sales framework you can run without burning out. • why stabilizing beats constant pivots • fulfillment systems, boundaries and SOPs • marketing rhythms and sustainable visibility mix • portfolio...

I deleted social apps for a weekend and watched focus, calm, and creativity return. In this episode we explore dopamine spikes and ditches, ADHD, hormones, and why real freedom might mean being offline by design. More moments we explore: • dopamine-driven feeds and the attention ditch • ADHD novelty seeking and focus trade-offs • pre-smartphone routines vs modern overload • a weekend detox experim...

Break the six-figure stall by fixing capacity leaks, pricing with real data, and turning sales into service. Boundaries, time tracking, simplified offers, leverage that fits, and magnetic positioning build a business that scales without frying your nervous system. In this episode we break down: • why blurry boundaries drain energy and profit • how to find your true hourly rate • simplify and speci...

Creating a new offer doesn’t have to feel like throwing spaghetti at the wall. Some of the world’s most successful brands have already done the heavy lifting for us.  In this episode, I break down three strategies you can steal from Netflix, Apple, and Peloton to design offers your clients can’t stop buying. You’ll learn: Why Netflix proves you should evolve your delivery, not your promise How App...

Most online entrepreneurs struggle to break through the $5k monthly revenue ceiling due to fundamental issues with pricing, boundaries, selling comfort, positioning, and environment... not lack of talent or effort. In this episode we cover: • Pricing too low and fearing rate increases even after proving your value • Giving detailed strategies for raising rates with both existing and new clients •...

Don't want to be chained to your business?  In the first episode of Being in Business , Caley shares why she doesn’t want to be doing what she’s doing now in 10 years, why that’s not a failure, but the natural evolution of entrepreneurship, and how entrepreneurs can evolve from personal brands into equity-driven ventures. This is a conversation for established online business owners who are s...