being humn

Passion isn’t enough—nonprofits need clarity to connect with donors and grow their mission. In this full episode of Being HUMN , Rob and Curt share how nonprofits can use the StoryBrand framework to craft brand scripts that resonate with both their mission audience and donors. They explore: Why nonprofits struggle to communicate clearly How to avoid “we need money” messaging that pushes donors awa...

Nonprofit leaders often struggle with fundraising and messaging—but the solution may be in clarifying your story. In this episode of Being HUMN , co-hosts Curt and Rob break down how nonprofits can apply the StoryBrand framework to both their mission and donor audiences. They share practical tips to avoid common mistakes, build stronger connections, and grow both support and impact. They cover: Wh...

Clarity builds trust—and trust builds business. In this full episode of Being HUMN , Rob and Curt talk with Josh Barker, CEO of City Innovations and Founder of Traction Labs , about why early traction starts with empathy and messaging clarity. They explore: The StoryBrand process and why most companies skip empathy How to create “laser-focused” messaging that connects Why no brand survives first c...

Clarity builds trust—and trust builds business. In this episode of Being HUMN , Rob and Curt talk with Josh Barker, CEO of City Innovations and Founder of Traction Labs , about why early traction starts with empathy and messaging clarity. They explore: The StoryBrand process and why most companies skip empathy How to create “laser-focused” messaging that connects Why no brand survives first contac...

Struggling with SEO that doesn’t drive results? In this episode of Being HUMN , Rob and Curt sit down with Jake Britton, Founder of WiseBear Creative, to uncover the new rules of SEO in the age of AI. Jake shares how AI, authority, and authenticity are reshaping search, why clarity beats clicks every time, and practical steps you can take to boost your ranking and conversions. From StoryBrand mess...

SEO has changed more in the last two years than ever before. In this episode of Being HUMN, Rob and Curt sit down with Jake Britton, Founder of WiseBear Creative, to unpack how AI, search engines, and StoryBrand are reshaping the way businesses connect with customers. You’ll discover: ✔️ Why old SEO tactics (like keyword stuffing) no longer work ✔️ How AI tools read and rank content differently to...

If your website talks more about you than your customer, you're losing business. In this episode of Being HUMN, Rob and Curt break down the five biggest messaging mistakes they see brands make (and how to fix them using the StoryBrand framework). You’ll learn: - Why “talking about yourself” drives customers away - The power of the problem–solution–result framework - How to align your internal team...

This Being HUMN Episode Highlight comes from Episode 1: The 5 Biggest Marketing Mistakes , where Rob and Curt reveal why so many marketers waste money chasing tactics that don’t work. They discuss: Why desperation-mode marketing never delivers The problem with chasing “silver bullet” solutions How empathy and insight should guide your strategy Practical steps to focus on tactics that actually driv...

In this Being HUMN highlight , Rob and Curt explain why empathy is the real pattern-break in crowded feeds—and how acknowledging a customer’s pain earns permission to share your solution. They show practical ways to weave empathy into headlines, intros, and calls-to-action so your message feels relevant, not salesy.  👉 Ready to build empathy-first messaging that converts? Visit gowithhumn.com .

Most businesses don’t fail because of bad products—they fail because of unclear marketing. In this debut episode of Being HUMN , Rob and Curt share the five biggest mistakes companies make when trying to connect with customers. They reveal how the StoryBrand framework shifts the spotlight away from the company and onto the customer, why “random acts of marketing” waste money, and how to align your...

n this Being HUMN highlight , Rob and Curt break down the 5-second rule for websites: if visitors don’t immediately understand how you help them, they’ll leave. They reveal: Why most websites lose customers instantly How to write messaging that resonates emotionally The secret to connecting with visitors in seconds Why clarity builds trust (and conversions) 👉 Learn more about building websites th...

SEO isn’t dead—but the way you’ve been doing it is. In this Being HUMN Episode Highlight , Rob and Curt explain why SEO is no longer a “set it and forget it” strategy. They compare SEO to an investment—something you must continually nurture if you want to own your space on Google, search engines, or even AI tools like ChatGPT. 👉 Learn how to evolve your SEO and take control of your digital presen...